Yumla Franchise
Brand Information Snapshot
| Brand Name | Yumla |
|---|---|
| Industry Category | Quick Service Restaurants |
| Business Segment | Fast Food / QSR |
| Founded Year | 2014 |
| Franchise Started Year | 2017 |
| Headquarters | Not specified |
| Number of Franchise Outlets | 20–50 |
1. What is Yumla?
Yumla is a franchise brand operating in the quick service restaurant sector, offering a range of fast food products including burgers, wraps, sandwiches, fries, pizzas, pasta, shakes, coolers, and hot beverages through independently operated outlets. The brand targets urban consumers seeking contemporary, assembly-based fast food options in India.
2. How the Business Works
Yumla outlets operate with an assembly-based preparation system, reducing dependency on chefs. Customers place orders in-store or via delivery channels. Daily operations involve:
- Assembling menu items using pre-developed recipes and premixes
- Managing inventory and ingredient replenishment
- Serving dine-in, takeaway, or delivery customers
- Tracking sales and performance through POS and inventory software
Revenue is generated primarily through fast food sales, leveraging consistent quality and high turnover.
3. Products or Services Offered
Franchise outlets provide:
| Burgers | Veg, chicken, and fusion variants |
|---|---|
| Wraps & Sandwiches | Indian, continental, and global flavors |
| Fries, Nachos & Tacos | With house-made toppings |
| Pizzas & Garlic Breads | Prepped with consistent in-house recipes |
| Pasta | Featuring proprietary sauces |
| Beverages | Shakes, coolers, coffee, tea, and seasonal drinks |
The menu is structured for quick preparation and diverse customer appeal.
4. How the Franchise Model Works
Franchise partners operate outlets under the Yumla brand with responsibilities including:
- Managing day-to-day operations and staff
- Assembling menu items using pre-developed recipes
- Overseeing customer service and order fulfillment
- Executing local marketing initiatives
The franchisor provides guidance on site selection, outlet design, equipment sourcing, staff training, and technology integration. The relationship emphasizes operational standardization and scalability.
5. Franchise Cost and Investment Overview
Franchise investment includes:
| Estimated Investment | INR 5–10 Lakh |
|---|---|
| Franchise/Brand Fee | INR 3 Lakh |
| Setup Costs | Kitchen and POS equipment, interiors, signage, initial inventory |
| Royalty Fee | 3% of revenue |
Investment covers outlet launch, operational readiness, and ongoing support.
6. Space and Infrastructure Requirements
Outlets require:
| Area | 150–600 sq.ft., depending on store format |
|---|---|
| Preferred Locations | Urban commercial zones with high footfall or delivery reach |
| Infrastructure Needs | Kitchen assembly space, POS systems, storage, seating where applicable |
| Staffing | Small teams trained in assembly, service, and operational workflows |
The model supports compact and scalable outlets.
7. Training and Franchise Support
Franchise partners receive:
| Operational Training | Standard operating procedures, assembly techniques, service guidelines |
|---|---|
| Store Launch Support | Layout, design, and setup assistance |
| Marketing Guidance | Social media campaigns, local promotions, seasonal campaigns |
| Supply Chain Assistance | Centralized sourcing of raw materials, premixes, and packaging |
| Technology Support | POS, inventory management, billing, CRM, and performance dashboards |
These systems facilitate consistent product quality and streamlined operations.
8. Revenue Model and ROI Factors
Revenue is derived from fast food sales, delivery orders, and takeaway. Key factors include:
| Pricing | Competitive and standardized across outlets |
|---|---|
| Customer Demand | Urban consumers seeking convenience and variety |
| Repeat Business | Encouraged by menu consistency and assembly efficiency |
| Operational Costs | Ingredients, staff wages, rent, utilities |
Expected payback period ranges from 1–3 years depending on outlet performance and location.
9. Brand History and Expansion
Established in 2014, Yumla began franchising in 2017. The current network has 20–50 outlets, with plans to expand to 50+ stores by year-end. Growth strategies focus on compact, high-efficiency outlets with minimal chef dependency and standardized operational processes.
10. Key Advantages of the Franchise
- Strong market demand for contemporary fast food
- Scalable business model with low operational complexity
- Repeat customer potential through standardized assembly-based menu
- Structured operational, training, and technology support
- Brand recognition across urban Indian markets
Franchise Investment Snapshot
| Estimated Investment | INR 5–10 Lakh |
|---|---|
| Franchise Fee | INR 3 Lakh |
| Royalty Fee | 3% |
| Space Requirement | 150–600 sq.ft. |
| Payback Period | 1–3 Years |
| Number of Outlets | 20–50 |
