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At a glance
10 Lakhs - 20 Lakhs
Investment Range
501 - 1,000
Franchise Count
101 - 500 sq.ft
Area Required
18 - 24 months
Break-Even Timeline
42
Years in Franchising

Yewale Amruttulya Franchise

Brand Information Snapshot

Brand Name Yewale Amruttulya
Industry Category Food & Beverage
Business Segment Tea and Coffee Outlets
Founded Year 1983
Franchise Started Year 1983
Headquarters [Information not specified]
Number of Franchise Outlets 500–1000

1. What is Yewale Amruttulya?

Yewale Amruttulya is a franchise brand operating in the food and beverage sector, offering tea and beverage products through independently operated outlets. The brand provides a variety of teas including milk-based, jaggery, ginger, and lemon flavors. It targets customers seeking affordable, high-quality, and standardized tea experiences. The franchise falls under the broader beverage and quick-service retail category.

The concept emphasizes consistency, traditional flavors, and efficient operations while leveraging a technology-driven business model.

2. How the Business Operates

Franchise outlets serve as retail points for tea and beverage sales. Customers place orders at the counter or through digital ordering systems. Daily operations include tea preparation, inventory management, maintaining hygiene standards, and customer service. Revenue is generated through direct beverage and snack sales, with standardization ensuring consistent taste and quality across outlets.

Franchise partners follow prescribed operational protocols and utilize technology for supply chain management and order tracking.

3. Products or Services Offered

Franchise offerings include:

Milk-Based Tea Standard tea made from milk
Jaggery Tea Sweetened with natural jaggery
Herbal Varieties Ginger tea, lemon tea, and other flavored blends
Beverage and Snack Add-Ons Complementary consumables
Digital Ordering Options Mobile and online ordering for customer convenience

The product portfolio focuses on high-demand, daily-consumable beverages.

4. How the Franchise Model Works

Key features of the franchise model:

  • Franchisees operate outlets under the Yewale Amruttulya brand
  • Franchisor provides step-by-step operational guidance, staff training, and marketing materials
  • Franchise partners manage day-to-day operations, inventory, and customer engagement
  • Ongoing support ensures uniform taste, service quality, and technical assistance

The model allows franchisees to run outlets efficiently without ownership of chefs or proprietary staff, relying on standardized processes and technology.

5. Franchise Cost and Investment Overview

Investment details:

Estimated Investment INR 10–20 Lakh
Franchise/Brand Fee INR 3,00,000
Setup Costs Outlet infrastructure, equipment, POS systems, initial inventory, and staff onboarding
Royalty or Recurring Fees 0%

The investment covers small to medium retail outlet setup with standardized operational requirements.

6. Space and Infrastructure Requirements

Outlet setup requirements:

Space Requirement 200–250 sq. ft. suitable for preparation and service areas
Preferred Locations High-footfall urban or semi-urban areas, near offices, malls, or transport hubs
Equipment Needs Beverage preparation equipment, storage, display, and POS systems
Staffing Requirements Minimal, as the model is chef-less and owner-free

The setup ensures operational efficiency and adherence to quality standards.

7. Training and Franchise Support

Franchisor support includes:

Operational Training Guidance on beverage preparation, hygiene, and service standards
Marketing Support Promotional materials, digital marketing guidance, and brand campaigns
Store Launch Assistance Help with outlet setup, equipment installation, and inventory management
Sales Support Training in customer handling and upselling techniques
Technical Assistance Support for POS systems and supply chain management
24/7 Customer Care Continuous support for franchise partners

These systems facilitate smooth operations and scalability.

8. Revenue Model and Profit Considerations

Revenue is generated through sales of teas and complementary beverages. Key factors:

Pricing Structure Affordable, standardized pricing for daily consumable products
Customer Demand Driven by brand recognition and product consistency
Repeat Customers High, due to daily-consumable nature of tea
Operational Margins Managed through standard recipes, minimal staffing, and tech-assisted processes

Expected payback period is 1–2 years, with potential high returns supported by a royalty-free model.

9. Brand History and Growth

Yewale Amruttulya was founded in 1983 in Pune. Franchising began the same year. The brand has grown to 500–1000 outlets nationwide. Its expansion strategy leverages technology, standardized processes, and multi-location scalability. The franchise emphasizes consistent taste, customer loyalty, and operational efficiency across all locations.

10. Key Advantages of the Franchise

  • High-demand daily-consumable product with broad appeal
  • Scalable franchise model across urban and semi-urban locations
  • Zero royalty and commission fees to support higher profitability
  • Standardized operational procedures and taste consistency
  • Comprehensive training and ongoing technical and marketing support
  • Brand recognition and built-in customer base

Franchise Investment Snapshot

Estimated Investment INR 10–20 Lakh
Franchise Fee INR 3,00,000
Royalty Fee 0%
Space Requirement 200–250 sq. ft.
Payback Period 1–2 Years
Number of Outlets 500–1000

11. Who Should Consider This Franchise

This franchise opportunity suits:

  • Entrepreneurs seeking low-complexity, high-demand retail businesses
  • Investors interested in daily-consumable F&B sectors
  • Individuals looking for technology-assisted, standardized operations
  • Franchisees aiming to leverage an established brand and customer base

13. Similar Franchise Opportunities

Investors may also consider:

  • Chaayos
  • Chai Point
  • Tea Trails
  • Café Coffee Day
  • Indian Tea House
Food & Beverage Tea and Coffee Chain B2C Owner-Operated Individual/Family
Investment and financials
Cost overview
Investment range 10 Lakhs - 20 Lakhs
Franchise / Brand fee ₹3 Lakhs
Royalty / Commission On Inquiry
Investment tier Mid
Area required 101 - 500 sq.ft
Staff required 2 - 6
Setup complexity Simple
Business term 1 Year
Renewal available Information Not Available
Returns outlook
Expected monthly revenue
₹2.5L – 8.8L
Revenue model Low
Business model B2C
Break-even
Capital payback 18 - 24 months
Capital sensitivity Medium
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street/Kiosk
Property required Mall/High Street/Kiosk
Home-based possible No
Can run part-time No
Primary customer Individual/Family
Market characteristics
Seasonality Medium
Recession resistance High
Digital integration High
Years in franchising 42 Years
Avg units / year 17.9
Ideal for
Experienced professional Small retailer upgrading to branded model
Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Information Not Available
Business term
1 Year
Renewal available
Information Not Available
Brand strength
42 Years
Years Franchising
17.9
Avg Units / Year
Available on inquiry
Founded
A
Brand Tier
A
Tier A — Mature brand with strong market presence
A+Established AMature BGrowing CStartup
Mature
Forefind rank history
Current rank
#2
Food & Beverage category
2025
Rank stable since 2020
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI License
Setup complexity:
Simple

Frequently asked questions
Q What investment is required for Yewale Amruttulya franchise?

The total investment ranges from INR 10–20 Lakh, including franchise fee, outlet setup, equipment, initial inventory, and operational costs. Exact expenditure depends on location and facility size.

Q How does the Yewale Amruttulya franchise operate?

Franchisees run tea outlets using a chef-less, owner-free model. Operations include preparation of standardized beverages, customer service, inventory management, and leveraging technology for supply chain and digital ordering.

Q What space is required to start the franchise?

Outlets require 200–250 sq. ft., sufficient for beverage preparation, service counter, and minimal storage.

Q How long does it take to recover the investment?

The expected payback period is 1–2 years, influenced by location, sales volume, and operational efficiency.

Q How can investors apply for the franchise?

Investors can apply through the official Yewale Amruttulya franchise channel by submitting their location, investment capacity, and operational plan for evaluation and approval. ## 13. Similar Franchise Opportunities

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