Trishiv Chinese Franchise
1. Brand Overview
Trishiv Chinese operates in the quick service restaurant (QSR) segment, focusing on Desi Chinese cuisine. The brand offers ready-to-serve Chinese-style dishes adapted to local tastes, targeting urban customers seeking affordable and convenient dining options. Its franchise model is part of the broader fast-casual dining category.
2. Business Model
Trishiv Chinese functions as a dine-in and takeaway restaurant chain. Customers place orders either on-site or through online channels. Revenue is generated from the sale of food items, including combo meals, snacks, and beverages. Outlets follow standardized menu offerings and operational procedures to maintain consistency and efficiency.
3. Products or Services Portfolio
Franchise outlets primarily offer:
| Desi Chinese Dishes | Noodles, fried rice, Manchurian, and other locally adapted Chinese specialties |
|---|---|
| Snacks and Starters | Small plates suitable for quick service |
| Beverages | Complementary drinks such as soft drinks and juices |
| Takeaway & Delivery Options | Quick packaging for online and offline orders |
4. How the Franchise Model Works
Entrepreneurs operate individual Trishiv Chinese outlets within designated locations. Franchise partners are responsible for:
- Day-to-day outlet management
- Staff supervision and training
- Customer service and food preparation according to brand standards
- Maintaining inventory and sourcing ingredients
The franchisor provides operational guidance, branding support, and quality control measures to ensure outlet consistency.
5. Franchise Investment Overview
| Estimated Investment Range | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise/Brand Fee | INR 2,00,000 |
| Setup Costs | Includes interior setup, kitchen equipment, initial inventory, and staffing |
| Royalty Fee | 5% of gross sales |
6. Outlet Setup and Infrastructure
| Space Requirement | 300 – 1,000 sq.ft depending on location and outlet format |
|---|---|
| Location Type | High footfall urban areas, commercial streets, and food courts |
| Equipment Needs | Kitchen appliances, cooking and refrigeration equipment, point-of-sale systems |
| Staffing Considerations | Cooks, servers, and outlet management staff |
7. Franchise Support and Training
Trishiv Chinese provides:
- Initial operational training for staff and management
- Guidance on outlet setup and workflow optimization
- Marketing and branding assistance
- Ongoing support for menu updates, quality control, and operational challenges
8. Revenue Model and ROI Considerations
Revenue is primarily derived from food sales, both dine-in and takeaway. Key factors influencing revenue include:
- Menu pricing aligned with local customer expectations
- Repeat customer visits and online ordering frequency
- Operational efficiency and cost management
- Expected Payback Period: 1–2 years depending on location performance
9. Brand Background and Growth
| Established Year | 2018 |
|---|---|
| Franchise Started Year | 2022 |
| Current Franchise Network | 10–20 outlets |
| Markets Served | Urban centers with high demand for quick-service Desi Chinese cuisine |
| Expansion Plans | Targeting additional urban locations to increase brand presence |
10. Key Advantages of the Franchise Opportunity
- Access to a growing quick-service Chinese food segment
- Standardized operational and menu systems
- Structured franchise support including training and marketing guidance
- Low to moderate initial investment with scalable growth potential
- Opportunity to tap into high-demand urban food markets
11. Franchise Investment Snapshot
| Feature | Details |
|---|---|
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise/Brand Fee | INR 2,00,000 |
| Royalty Fee | 5% of gross sales |
| Space Requirement | 300 – 1,000 sq.ft |
| Staff Requirement | Outlet-specific, typically cooks and service staff |
| Expected Payback Period | 1–2 years |
| Number of Franchise Outlets | 10–20 |
