The Surat Coffee Company Franchise
Franchise Quick Facts
| Brand Name | The Surat Coffee Company |
|---|---|
| Industry / Business Category | Restaurant |
| Founded Year | 2010 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 30 Lakh – 50 Lakh |
| Franchise Fee | INR 15 Lakh |
| Royalty Fee | 7% of gross revenue |
| Space Requirement | 1,000–5,000 Sq.ft |
| Staff Requirement | 10–30 employees depending on outlet size |
| Expected Payback Period | 1–2 years |
1. What is The Surat Coffee Company?
The Surat Coffee Company operates in the full-service restaurant and café segment. It offers a range of culinary experiences, focusing on coffee, beverages, and contemporary dining options. The brand serves local customers, office-goers, families, and tourists seeking a premium café and restaurant experience under a recognized franchise model.
Business Concept
The franchise emphasizes innovative dining with a focus on quality coffee, menu variety, and comfortable ambience. Outlets are designed to combine casual dining with an accessible café experience.
2. How the Business Works
- Customers visit the franchise outlets for dine-in or takeaway services.
- Menu items are prepared on-site in the kitchen following brand standards.
- Daily operations involve order management, food preparation, service, and customer experience management.
- Revenue is generated through food and beverage sales, including specialty coffee, snacks, meals, and dessert items.
3. Products or Services Offered
| Coffee and Beverages | Espresso, cappuccino, lattes, cold brews, and specialty drinks |
|---|---|
| Meals and Snacks | Breakfast, lunch, dinner, sandwiches, salads, and desserts |
| Specialty Menu Items | Signature beverages and house-prepared dishes unique to the brand |
| Event and Catering Options | Small group catering and party orders where applicable |
4. How the Franchise Model Works
- Franchise partners manage their own restaurant or café outlet under The Surat Coffee Company brand.
- Responsibilities include staff management, daily operations, inventory control, and maintaining customer service standards.
- The franchisor provides menu formulations, recipes, operational guidelines, brand support, and marketing assistance.
- Franchisees maintain a consistent customer experience aligned with brand standards across all outlets.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 30 Lakh – 50 Lakh depending on outlet size and setup |
|---|---|
| Franchise Fee | INR 15 Lakh for brand license and initial support |
| Setup Costs | Interior design, kitchen equipment, furniture, POS systems, and initial inventory |
| Royalty Fee | 7% of gross revenue as ongoing operational support and brand maintenance |
6. Space and Infrastructure Requirements
| Space Requirement | 1,000–5,000 Sq.ft suitable for full-service dining |
|---|---|
| Location Type | High-footfall areas, malls, commercial streets, and urban centers |
| Equipment Needs | Commercial kitchen setup, coffee machines, storage, seating, and décor elements |
| Staffing | 10–30 employees depending on outlet size and operational hours |
7. Training and Franchise Support
- Initial training on operational procedures, menu preparation, and customer service
- Guidance for kitchen setup, store layout, and brand-standard design
- Marketing support, promotional campaigns, and local advertising assistance
- Ongoing support for product updates, operational troubleshooting, and performance monitoring
8. Revenue Model and ROI Factors
- Revenue primarily comes from food and beverage sales through dine-in, takeaway, and occasional catering orders.
- Demand is driven by brand recognition, consistent quality, and premium café experience.
- Repeat customers contribute to steady revenue streams, supported by loyalty and seasonal menu offerings.
- Operational costs include staffing, raw materials, utilities, and maintenance.
- Expected payback period is 1–2 years depending on location and sales performance.
9. Brand History and Expansion
| Established | 2010 |
|---|---|
| Franchise Launched | 2020 |
| Franchise Network | 1–10 outlets |
| Markets Served | Primarily urban centers in India with plans for selective expansion |
| Growth Plans | Increase franchise footprint, enhance menu offerings, and expand brand presence across key cities |
10. Key Advantages of the Franchise
- Recognized brand in the restaurant and café segment
- Premium coffee and dining experience catering to diverse customer segments
- Supportive franchisor providing operational, marketing, and menu guidance
- Opportunity to tap into growing café culture in urban India
- Moderate outlet setup requirements with scalable operations
12. Similar Franchise Opportunities
- Cafe Coffee Day – Café and beverage franchise network
- Barista Coffee – Specialty coffee and café outlets
- The Coffee Bean & Tea Leaf – Premium coffee shop franchise
- Giani’s Gelato & Café – Dessert and café franchise combining beverages and snacks
- Chaayos – Tea and café brand with customizable beverage offerings
These brands offer similar franchise models in the restaurant and café segment, targeting urban consumers with a focus on beverages and casual dining.
What is the investment required for The Surat Coffee Company franchise?
The initial investment ranges from INR 30 Lakh to 50 Lakh, covering outlet setup, kitchen equipment, furniture, inventory, and franchise fees.
How does the franchise business work?
Franchisees operate their own café or restaurant outlet, managing staff, customer service, inventory, and daily operations under brand guidelines.
What space is required for this franchise?
Outlets require 1,000–5,000 Sq.ft, suitable for full-service dining with seating, kitchen, and café area.
How long does it take to recover the investment?
Payback is typically achieved within 1–2 years, depending on location, sales, and operational efficiency.
How can investors apply for the franchise?
Interested entrepreneurs can contact the brand to submit an application, receive operational guidance, and secure approval for a franchise location. ## 12. Similar Franchise Opportunities
