The New Shop Franchise
Franchise Quick Facts
| Brand Name | The New Shop |
|---|---|
| Industry / Business Category | Retail / Department & Convenience Stores |
| Founded Year | 2010 |
| Franchise Started Year | 2023 |
| Total Franchise Outlets | 100–200 |
| Estimated Investment | INR 20–30 Lakh |
| Franchise/Brand Fee | INR 5 Lakh |
| Royalty Fee | 4% of revenue |
| Space Requirement | 600–1,000 sq. ft. |
| Staff Requirement | Depends on store size and operations |
| Expected Payback Period | 1–2 years |
1. What is The New Shop?
The New Shop is a retail franchise operating in the department and convenience store segment. It provides a range of products sourced from multiple brands and caters to urban and transit customers seeking quick, accessible shopping solutions. The franchise falls under the broader convenience retail category, combining everyday essentials with branded merchandise.
Business Concept
The concept focuses on organized, value-driven retail experiences. Stores are designed for efficiency and customer convenience, offering franchise partners a structured yet flexible operational model to manage product assortment, store layout, and customer service.
2. Operating Concept
Customers interact with The New Shop through in-store browsing and quick purchases. Daily operations include stocking, inventory management, point-of-sale transactions, and customer support. Revenue is generated through product sales, supported by high-traffic locations in malls, airports, railway junctions, and highways.
3. Products or Services Offered
Franchise outlets generally provide:
| Daily Essentials | Grocery, snacks, beverages |
|---|---|
| Personal Care | Hygiene products, cosmetics, and wellness items |
| Branded Merchandise | Products from partner brands across categories |
| Convenience Items | Packaged foods, travel necessities, and seasonal offerings |
The product mix is designed for quick purchases and repeat footfall.
4. Franchise Partnership Structure
Franchise partners operate under a structured model:
- Manage daily store operations, inventory, and staff
- Maintain customer service standards and store presentation
- Leverage franchisor support for branding, marketing, and supply chain
- Operate outlets independently while adhering to operational guidelines
The franchisor provides training, tools, and ongoing operational assistance.
5. Franchise Cost and Investment Overview
The financial structure includes:
| Total Investment | INR 20–30 Lakh for setup, store design, and inventory |
|---|---|
| Franchise/Brand Fee | INR 5 Lakh, granting brand access and support |
| Royalty Fee | 4% of revenue, contributing to ongoing brand services |
| Setup Costs | Store fixtures, initial stock, POS systems, and interiors |
Investment supports medium-format convenience stores in high-traffic locations.
6. Space and Infrastructure Requirements
Required setup details:
| Area | 600–1,000 sq. ft., optimized for product display and customer flow |
|---|---|
| Location Type | Malls, commercial areas, transit hubs, and highways |
| Equipment | Shelving, checkout counters, inventory management systems |
| Staffing | Store managers and sales personnel based on store size |
Infrastructure ensures efficient operations and customer convenience.
7. Franchise Support Systems
Franchisees receive:
| Operational Training | Store management, inventory, and customer handling |
|---|---|
| Store Setup Assistance | Layout planning, fixture installation, and POS setup |
| Marketing Support | Promotional materials, campaigns, and brand visibility |
| Supply Chain Access | Product sourcing and logistics support |
| Ongoing Guidance | Operational troubleshooting and performance monitoring |
Support is designed to simplify store management and maintain brand standards.
8. Revenue Model and ROI Factors
Revenue derives from product sales with margins influenced by product mix and location. Key factors include:
| Pricing Structure | Competitive retail pricing for high-volume sales |
|---|---|
| Customer Demand | Driven by footfall in urban and transit hubs |
| Repeat Customer Potential | High due to convenience and accessibility |
| Operational Costs | Staff, inventory, rent, and utilities |
Expected payback is 1–2 years depending on store performance and location.
9. Brand Background and Expansion
Founded in 2010, The New Shop started franchising in 2023. It has established 100–200 outlets across multiple cities and strategic transit locations. The brand aims to expand further into urban markets and high-traffic transit areas while maintaining standardized operations and strong partner support.
10. What Makes This Franchise Different
The New Shop combines convenience retail with a multi-brand assortment in high-traffic locations, offering franchisees a structured yet flexible operational model.
Advantages of the Franchise
- Strong demand in convenience retail
- Scalable store model for urban and transit locations
- Repeat purchase potential from frequent shoppers
- Structured support including setup, training, and marketing
- Opportunities for network expansion and market penetration
11. Who Should Consider This Franchise
This franchise may suit:
- First-time entrepreneurs entering retail
- Experienced retail operators seeking brand association
- Investors targeting medium-format convenience stores
- Individuals with access to high-footfall urban or transit locations
13. Similar Franchise Opportunities
Investors may also consider:
- Big Bazaar Express – Urban and transit convenience retail
- Spencer’s Daily – Multi-city convenience store network
- 24Seven – High-traffic, quick-access retail outlets
- Easyday Club – Neighborhood and mall-based convenience stores
- Reliance Smart – Branded retail with high footfall presence
Accepting franchise applications in 34 states & UTs
What investment is required for The New Shop franchise?
Total investment ranges from INR 20–30 Lakh, covering store setup, fixtures, initial inventory, and operational expenses. The franchise fee is INR 5 Lakh with ongoing royalties of 4% of revenue.
How does The New Shop franchise operate?
Outlets manage daily retail operations including inventory management, customer service, and sales transactions. Franchisees follow brand guidelines while leveraging support for marketing, sourcing, and operational processes.
What space is required for this franchise?
Each store requires 600–1,000 sq. ft., allowing for product display, customer flow, and operational efficiency.
How long does it take to recover the investment?
The typical payback period is 1–2 years, depending on store location, footfall, and operational execution.
How can investors apply for the franchise?
Interested entrepreneurs can contact the franchisor to submit an application, review operational requirements, and receive support for store setup, training, and launch. ## 13. Similar Franchise Opportunities
