Studio99 Salons Franchise
1. What is Studio99 Salons?
Studio99 Salons operates in the beauty and wellness sector, providing professional unisex salon and spa services. The brand offers comprehensive head-to-toe grooming, haircare, skincare, and styling solutions for urban customers. This franchise falls under the broader category of beauty salons and personal care services, targeting clients seeking high-quality, standardized salon experiences.
Business Concept
The brand integrates structured operational processes, professional products, and trained staff to ensure consistent service across outlets. Its model emphasizes replicable salon workflows, measurable performance metrics, and premium customer experiences, enabling franchisees to achieve high efficiency and predictable revenue streams.
2. How the Business Operates
Studio99 franchise outlets handle walk-in and scheduled appointments for hair, skin, and wellness services. Daily operations include consultation, treatment/service delivery, retail product sales, and aftercare recommendations. Revenue is primarily from service charges and product sales. Standardized workflows and SOPs ensure consistent client experiences, efficient resource use, and repeat customer engagement.
3. Products or Services Portfolio
Studio99 offers a structured portfolio:
| Hair Services | Cutting, coloring, styling, treatments |
|---|---|
| Skin and Wellness Services | Facials, skincare, massages, spa therapies |
| Styling & Grooming Packages | Comprehensive head-to-toe grooming |
| Retail Products | Haircare, skincare, and beauty products |
| Salon Packages | Subscription and premium service packages for repeat clients |
Services cater to a diverse customer base across age groups and income segments.
4. The Franchise Opportunity
Entrepreneurs operate outlets under the Studio99 brand guidelines. Franchisee responsibilities include:
- Managing daily salon operations and staff
- Adhering to standardized service protocols
- Coordinating with franchisor on marketing, promotions, and inventory
- Maintaining quality standards and customer satisfaction
Franchisees benefit from structured operational support, brand recognition, and proven business practices.
5. Investment and Startup Requirements
Studio99 offers two primary franchise models:
| Premium Model | Investment INR 30–35 Lakh, franchise fee INR 5 Lakh, space 800–1,200 sq.ft, staff 6–7 |
|---|---|
| Lounge Model | Investment INR 40–55 Lakh, franchise fee INR 6 Lakh, space 1,200–2,000 sq.ft, staff 12–14 |
| Royalty | 5–7% on sales |
|---|---|
| Setup Costs | Interior, furniture, equipment, initial product inventory, and staffing |
Investment scales with model choice, location, and outlet size.
6. Outlet Setup and Infrastructure
| Space Requirement | 800–3,000 sq.ft depending on model |
|---|---|
| Location Preferences | Urban areas with high footfall |
| Equipment Needs | Styling chairs, wash stations, spa beds, professional tools |
| Staffing | Hair and beauty professionals, reception, support staff |
Interior design and ambience are guided by the franchisor’s in-house team.
7. Franchise Support and Training
Studio99 provides:
- Site selection and lease negotiation guidance
- Operational manuals and staff training programs
- Marketing support (offline and digital campaigns)
- Ongoing business guidance, performance audits, and workflow optimization
- Interior design and salon setup assistance
Support ensures franchisees achieve consistent quality and operational efficiency.
8. Revenue Model and Profit Considerations
Revenue streams include service fees, retail product sales, and premium packages. Demand drivers are repeat clientele, subscription packages, and urban lifestyle trends. Operational cost factors include rent, staff salaries, consumables, and marketing. Expected payback is under one year with standardized workflows and repeat client engagement.
9. Brand Background and Growth
| Founded Year | 2017 |
|---|---|
| Franchise Started | 2018 |
| Current Outlets | 20–50 |
| Geographic Presence | Pan-India |
| Expansion Plans | Ongoing growth through premium and lounge models, targeting urban markets |
The brand leverages structured processes, professional training, and strong marketing to scale efficiently.
10. Brand & Franchise Snapshot
| Attribute | Details |
|---|---|
| Brand Name | Studio99 Salons |
| Industry | Beauty & Wellness |
| Business Category | Beauty Salon |
| Founded Year | 2017 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 30–50 Lakh |
| Franchise Fee | INR 6 Lakh |
| Royalty Fee | 7% |
| Space Requirement | 800–3,000 sq.ft |
| Staff Requirement | 6–14 depending on model |
| Expected Payback Period | <1 Year |
11. Who Should Consider This Franchise
- First-time entrepreneurs entering the beauty sector
- Investors seeking scalable salon and spa businesses
- Experienced salon operators looking for structured operations
- Entrepreneurs targeting urban lifestyle and personal care markets
13. Similar Franchise Opportunities
Investors may also explore:
- Naturals Salon & Spa – Pan-India unisex salon chain
- VLCC Wellness – Integrated beauty and wellness services
- Jawed Habib Hair & Beauty – Haircare and salon franchise
- Lakmé Salon – Established beauty service brand
- BBlunt Salon – Urban-focused professional salon network
These franchises operate in the beauty and wellness sector with comparable investment levels and operational models.
What is the investment required for Studio99 franchise?
Investments range from INR 30–50 Lakh depending on the chosen model, including setup, staff, and initial inventory costs.
How does the franchise business operate?
Franchisees manage salon operations, staffing, service delivery, and client management while following brand SOPs and franchisor guidance.
What space is required to start the franchise?
Space varies from 800–3,000 sq.ft depending on the premium or lounge model.
How long does it take to recover the investment?
Expected payback is under one year, subject to location, client volume, and operational efficiency.
How can investors apply for the franchise?
Interested entrepreneurs submit an application including business credentials and location preference. The franchisor evaluates, provides training, and assists with setup. ## 13. Similar Franchise Opportunities
