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At a glance
1 Cr - 2 Cr
Investment Range
11 - 25
Franchise Count
On Inquiry
Area Required
On Inquiry
Payback Period
15
Years in Franchising

St Happy Chicken Franchise

Introducing ST Happy Chicken: Bringing Thailand’s Delightful Flavor to the World Since 2011

  • ST Happy Chicken is an internationally acclaimed brand that originated in Thailand in 2011.
  • Renowned for serving world-class chicken like no other.
  • Our Unique Selling Proposition (USP) is our signature crisp, greaseless, and exquisitely seasoned chicken, crafted with a harmonious blend of local herbs sourced from the heartlands of Texas, Alabama, and Kentucky, USA.
  • Our brand is steadily making its mark across Asia and various other global destinations.
  • Currently, we have four thriving stores in Thailand, and we’re excited to announce the upcoming opening of another store in the picturesque Phuket.

Why ST Happy Chicken is Your Golden Opportunity:

  • Pioneering a one-of-a-kind QSR (Quick Service Restaurant) model that ensures rapid service and quick turnaround times.
  • You enjoy the coveted First Mover Advantage in India, with virtually zero competition in sight.
  • Our cost-effective business model significantly enhances your NET profitability.
  • We offer extremely attractive pricing, allowing you to cater to a broad target market, from budget-conscious diners to those seeking a premium dining experience.
  • Enjoy personalized training and unwavering support, ensuring your success is not just a possibility but a guarantee.
Food & Beverage Quick Service Restaurants B2C Owner-Operated Individual/Family
Investment and financials
Cost overview
Investment range 1 Cr - 2 Cr
Franchise / Brand fee On Inquiry
Royalty / Commission On Inquiry
Investment tier Premium
Area required On Inquiry
Staff required 4 - 15
Setup complexity Moderate
Business term 2 Years
Renewal available Information Not Available
Returns outlook
Expected monthly revenue
On Inquiry
Revenue model Low
Business model B2C
Break-even
Capital payback On Inquiry
Capital sensitivity Low
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street
Property required Mall/High Street
Home-based possible No
Can run part-time No
Primary customer Individual/Family
Market characteristics
Seasonality Medium
Recession resistance High
Digital integration High
Years in franchising 15 Years
Avg units / year 1
Ideal for
HNI investor Business group seeking exclusive territory rights
Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Information Not Available
Business term
2 Years
Renewal available
Information Not Available
Brand strength
15 Years
Years Franchising
1
Avg Units / Year
2010
Founded
B
Brand Tier
B
Tier B — Growing brand with expanding presence
A+Established AMature BGrowing CStartup
Growing
Forefind rank history
Current rank
#266
Quick Service Restaurants category
2025
Moved down 98 places since 2020
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI
Eating House License
Fire NOC
Setup complexity:
Moderate
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