Soles Franchise
Brand & Franchise Snapshot
| Brand Name | Soles |
|---|---|
| Industry / Business Category | Fashion / Designer Footwear & Accessories |
| Founded Year | 2007 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 50–100 |
| Estimated Investment | INR 20–30 Lakh |
| Franchise Fee | INR 500,000 |
| Royalty Fee | 6% |
| Space Requirement | 600–800 Sq.ft |
| Staff Requirement | Dependent on outlet size and operations |
| Expected Payback Period | 2–3 months |
1. Understanding the Brand
Soles operates in the designer footwear industry, offering a wide range of women’s footwear that balances fashion with comfort. Franchisees cater to urban and semi-urban customers seeking stylish, high-quality shoes for everyday, formal, and special occasions. The brand belongs to the broader fashion and lifestyle franchise category.
2. Operating Concept
Soles franchise outlets operate as retail points delivering curated footwear collections. Customers interact through in-store experiences, exploring product ranges, receiving personalized fitting guidance, and making purchases. Revenue is generated from direct sales of footwear, with franchisees managing inventory, merchandising, and customer service in alignment with Soles’ brand standards.
3. Products or Service Categories
| Swarovski Studded Sandals | Luxury sandals with decorative crystals |
|---|---|
| Formal Footwear | Pumps and heels for professional or formal events |
| Party Wear Sandals | Trendy and colorful designs for social occasions |
| Casual Footwear | Everyday shoes combining style with comfort |
| Wedding Footwear | Specialized shoes designed for brides and wedding attendees |
| Customized Solutions | Personalized fittings and premium product options via Soles Luxe |
4. Franchise Partnership Structure
Franchise partners operate under Soles’ brand guidelines, responsible for:
- Managing retail operations, including sales and inventory
- Delivering customer service and maintaining brand standards
- Marketing local store promotions and events
- Reporting sales and operational data to the franchisor
The franchisor provides brand licensing, product supply, and operational guidance to maintain consistency across outlets.
5. Investment and Startup Costs
| Estimated Investment | INR 20–30 Lakh for setup, inventory, and initial operations |
|---|---|
| Franchise Fee | INR 5 Lakh, covering brand use and onboarding support |
| Setup Costs | Store design, fixtures, initial inventory, staff training |
| Royalty Fees | 6% of revenue for ongoing brand support and marketing |
6. Outlet Setup Requirements
| Space | 600–800 Sq.ft, suitable for boutique-style display |
|---|---|
| Location Preferences | High footfall areas in urban or semi-urban markets |
| Equipment Needs | Shelving, display racks, point-of-sale systems |
| Staffing Considerations | Sales personnel and store managers depending on outlet size |
7. Franchise Support Systems
- Operational training for store management and customer service
- Inventory supply and product delivery systems
- Marketing guidance, including promotional campaigns and brand events
- Ongoing operational support to maintain service and merchandising standards
8. Revenue Model and ROI Factors
Revenue is generated through retail sales of footwear and accessories. Demand drivers include fashion trends, product quality, and seasonal collections. Repeat purchases are supported by loyalty programs and Soles Luxe premium offerings. With high brand recognition and curated product lines, franchise outlets can achieve short-term payback within 2–3 months.
9. Brand Background and Expansion
Founded in 2007 by Ayaz Mahmood, Soles evolved from a local venture in Bangalore into a recognized designer footwear brand. Franchising began in 2018, expanding the network to 50–100 outlets. The brand has launched premium sub-categories (Soles Luxe) and continues to expand across India, focusing on urban and high-traffic retail locations.
10. What Makes This Franchise Different
Soles differentiates itself by combining luxury design with comfort-focused footwear, a rare combination in women’s fashion. Its franchise model emphasizes personalized customer experiences and curated product offerings, including Swarovski-studded and custom-fitted footwear, allowing franchisees to cater to both aesthetic and functional consumer demands.
Key Advantages
- Strong market demand for designer, comfort-oriented footwear
- Scalable boutique retail model
- Repeat customer potential through premium and customized offerings
- Operational support from franchisor including training and inventory management
- Expansion potential in urban and semi-urban markets
11. Who Should Consider This Franchise
- Entrepreneurs interested in fashion and lifestyle retail
- Investors seeking short-term ROI in boutique retail
- Experienced retail operators looking to expand into women’s footwear
- Small business owners targeting urban and semi-urban consumer segments
13. Similar Franchise Opportunities
- Metro Shoes – Women’s and men’s footwear retail
- Mochi – Fashion footwear and accessories
- Bata – Footwear and lifestyle retail
- Catwalk – Designer women’s shoes
- Liberty Shoes – Casual and formal footwear retail
These brands operate in similar women’s and lifestyle footwear markets and provide comparative franchise opportunities.
What is the investment required for Soles franchise?
The total investment ranges from INR 20–30 Lakh, covering store setup, initial inventory, and franchise fee.
How does the franchise operate?
Franchisees manage retail operations, deliver personalized service, maintain inventory, and adhere to brand guidelines for consistent customer experience.
What space is required?
A boutique-style outlet of 600–800 Sq.ft is ideal for display and customer movement.
How long does it take to recover the investment?
Payback is estimated between 2–3 months, depending on sales volume, location, and customer demand.
How can investors apply for the franchise?
Prospective partners can reach out to Soles for franchise registration, store allocation, training, and operational onboarding. ## 13. Similar Franchise Opportunities
