Slipover Franchise
1. Brand & Franchise Snapshot
| Brand Name | Slipover |
|---|---|
| Industry | Footwear |
| Business Category | Retail Sliders & Flip-Flops |
| Founded Year | 2007 |
| Franchise Started | 2007 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 10–20 Lakhs |
| Franchise Fee | Typically a one-time fee granting brand usage and onboarding support |
| Royalty Fee | Usually an ongoing percentage of revenue paid to the franchisor |
| Space Requirement | 80–150 sq. ft. |
| Staff Requirement | Small retail team |
| Expected Payback Period | 1–5 Years |
Understanding the Brand
Slipover operates within the retail footwear sector, focusing on casual and comfortable EVA-based sliders and flip-flops for men and women. The concept falls under the broader retail footwear franchise category, emphasizing standardized product quality, affordability, and a compact outlet format suitable for small retail spaces.
The business idea centers on offering customers a simple, consistent shopping experience for everyday casual footwear, differentiating itself by specializing in EVA footwear and efficient store operations.
2. Operating Concept
The business functions as a retail footwear store where customers select products directly from pre-arranged displays.
Daily operations include:
- Customer engagement and sales assistance
- Inventory management and restocking
- Point-of-sale transactions
- Maintaining store presentation and cleanliness
Revenue is generated primarily through direct retail sales, with potential additional income from bulk orders or local promotions.
3. Products or Service Categories
Franchise outlets typically offer:
- Men’s EVA Sliders
- Women’s EVA Sliders
- Flip-Flops for casual wear
The product portfolio targets mass-market customers seeking affordable, durable, and comfortable footwear for daily use.
4. Franchise Partnership Structure
Franchise partners operate stores under the Slipover brand, adhering to standardized operational guidelines.
Key aspects include:
- Daily management of retail operations and customer service
- Maintaining brand standards and product presentation
- Guidance and support from the franchisor on inventory and marketing
- Structured processes to ensure consistent store performance
The franchisor-franchisee relationship is built around operational support and adherence to quality standards.
5. Investment and Startup Costs
Launching a Slipover franchise involves:
| Total Investment | INR 10–20 Lakhs, covering franchise fee, store setup, and initial inventory |
|---|---|
| Franchise Fee | Grants brand rights and onboarding support |
| Infrastructure Setup | Display fixtures, storage, and point-of-sale systems |
| Pre-Opening Costs | Licensing, initial staffing, and operational preparation |
| Royalty Payments | Ongoing fees as per retail franchise norms |
The investment reflects a small-format retail footwear store model.
6. Outlet Setup Requirements
Establishing an outlet requires:
| Area | 80–150 sq. ft. |
|---|---|
| Location Preference | High-footfall areas such as shopping streets or malls |
| Infrastructure | — |
- Display racks and inventory storage
- Point-of-sale and billing equipment
- Staffing: Small team sufficient for customer assistance and store management
The setup ensures efficient operation within a compact retail space.
7. Franchise Support Systems
Franchisees receive support in:
| Operational Training | Sales, customer service, and store management |
|---|---|
| Setup Assistance | Store layout and merchandising guidance |
| Procurement Support | Access to the supply chain and inventory management |
| Marketing Guidance | Local promotional strategies |
| Ongoing Advisory | Operational troubleshooting and performance reviews |
Support is designed to maintain brand consistency across outlets.
8. Revenue Model and Profit Drivers
Revenue is derived from retail footwear sales.
Key factors include
| Pricing | Competitive and affordable for mass-market customers |
|---|---|
| Customer Demand | Driven by casual footwear needs and repeat purchases |
| Operational Costs | Rent, staffing, and inventory replenishment |
| Potential Payback | 1–5 years depending on location and sales volume |
Franchise profitability depends on efficient operations and steady customer traffic.
9. Brand Background and Expansion
Slipover Pvt Ltd. was founded in 2007 and has over 15 years of experience in the footwear industry. The brand collaborates with top footwear companies in India, Amsterdam, Nepal, and the UK.
The franchise network spans 20–50 outlets with plans to expand in domestic markets, focusing on small retail spaces and high-quality EVA footwear offerings.
10. What Makes This Franchise Different
Slipover combines affordable, comfortable EVA footwear with a compact and standardized retail format.
Advantages include
- Specialization in EVA sliders and flip-flops
- Streamlined operations suitable for small retail spaces
- Structured franchise support and supply chain
- Opportunity to build repeat customer base
- Manageable investment range for first-time entrepreneurs
11. Who Should Consider This Franchise
This franchise suits:
- First-time business owners entering the retail sector
- Investors seeking small-scale, manageable retail operations
- Experienced operators in footwear or casual fashion segments
- Entrepreneurs looking for structured franchise support and operational guidance
13. Similar Franchise Opportunities
Investors may also consider:
- Bata India
- Relaxo Footwears
- Sparx Footwear
- Metro Shoes
These brands operate within the retail footwear segment and offer comparable investment and operational models.
This profile presents Slipover as a structured, investor-focused franchise opportunity, providing operational, financial, and strategic clarity for potential franchise partners.
What investment is required for Slipover franchise?
The total investment is INR 10–20 Lakhs, covering franchise fees, store setup, initial inventory, and equipment. Costs vary by location, store size, and operational scale.
How does the Slipover franchise operate?
Franchisees manage a small retail outlet, overseeing customer sales, inventory, and store presentation while following brand operational guidelines.
What space is required to start the franchise?
A retail space of 80–150 sq. ft. is recommended, preferably in high-footfall areas such as shopping streets or malls.
How long does it take to recover the investment?
Payback typically ranges from 1–5 years, depending on sales performance, location, and operational efficiency.
How can investors apply for the franchise?
Investors apply through the brand’s official franchise contact channels, receiving guidance on application, site selection, and operational onboarding. ## 13. Similar Franchise Opportunities
