Shopkirana Franchise

Welcome to ShopKirana: Revolutionizing B2B Commerce in India

About Us:

ShopKirana – Pioneering B2B Commerce Online

Established in 2015, ShopKirana is India’s premier online B2B platform that has brought revolutionary technology and supply chain innovations to connect kirana stores directly with brands. We take pride in offering a range of products and services that redefine the way businesses operate in the retail sector.

Our Product Portfolio:

1. ShopKirana APP: An end-to-end integrated technology solution designed to streamline business operations.

2. Kisan Kirana: A trusted consumer commodity brand.

3. Safoya: A consumer home care brand delivering high-quality products.

The ShopKirana Network:

• Over 1 lac retailers benefiting from our platform.
• Partnered with 500+ distributors.
• Currently operational in four states: Madhya Pradesh, Uttar Pradesh, Gujarat, and Rajasthan.
• Collaborating with 350 renowned brands, including Unilever, ITC, P&G, and more.

Business Success and Sales Growth:

• Achieving annual revenue of over 500 Crore.
• Steadily progressing towards a milestone of 1000 Crore by March 2021.

Our Dedicated Team:

• Comprising highly experienced professionals from prominent organizations such as P&G, Reliance, Parle, Metro, Best Price, and others.
• Our team boasts a collective experience of over 100 years in the FMCG industry.
• Over 1000 employees contributing to ShopKirana’s success, with 150+ based at our Indore Head Office.

Trusted Investors:

Our growth and innovation have attracted investments from a prestigious lineup of investors, including:

• Naukri.com (a 45,000 crore company)
• Incubate Fund (Japan’s largest investment firm)
• Angel List (American investors with stakes in Facebook, Google, and more)
• Senior Vice Presidents from Cadbury and Samsung
• Distinguished alumni from Harvard University and Oxford University

Funding and Growth:

In 2019, we secured an impressive funding of 100 crores to further our expansion and innovative initiatives.

The Safoya Advantage:

Safoya, our home care brand, stands out for its unique selling points:

• The result of 3 years of meticulous research and development, offering low-priced products with the effectiveness of leading brands like Tide or Surf Excel.
• Superior quality at the same price, ensuring better ROI for retailers.
• Upcoming additions to the Safoya product line, including Dish Cleaner, Floor Cleaner, Toilet Cleaner, and more, to cover the entire home care category.

Safoya’s Success Story:

• Collaborating with 100+ distributors.
• Remarkable track record of zero product returns from the market.
• Impacting the lives of over 2 lac families.
• Maintaining an outstanding record with no quality issues.
• An impressive 98% repeat order rate from distributors.

Safoya’s Marketing Initiatives:

• Placed over 1000 dealer boards.
• Implemented auto branding in 55 cities across Madhya Pradesh.
• Conducted wall painting campaigns throughout Madhya Pradesh.
• Offering attractive gifts and prizes, including cars, TVs, phones, and more.
• Providing the highest channel margin in the industry.
• Investing significantly in marketing, further solidifying our industry leadership.

ShopKirana is committed to revolutionizing B2B commerce in India, and our continuous efforts reflect in our remarkable achievements and contributions to the retail sector.

Join us on this extraordinary journey of innovation, growth, and success.

Warm Regards,

The ShopKirana Team