Shanghai – Flavours Of China Town Franchise
Brand & Franchise Snapshot
| Brand Name | Shanghai – Flavours Of China Town |
|---|---|
| Industry / Business Category | Restaurant |
| Founded Year | 2020 |
| Franchise Started Year | 2022 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 50 Lakh – 1 Cr |
| Franchise Fee | INR 12,00,000 |
| Royalty Fee | 8% |
| Space Requirement | 2000 Sq.ft |
| Staff Requirement | Includes kitchen staff, service personnel, and management |
| Expected Payback Period | 2–3 years |
1. What is Shanghai – Flavours Of China Town?
Shanghai is a restaurant chain operating in the Indian F&B sector, specializing in Chinese cuisine inspired by Kolkata’s Chinatown. The brand provides both dine-in and home delivery options, targeting customers seeking authentic and accessible Chinese meals. This positions the franchise within the broader restaurant and hospitality category.
2. How the Business Works
Franchise outlets serve customers through dine-in services and home delivery channels. Operations include food preparation in a commercial kitchen, order management, table service, and delivery logistics. Revenue is generated from meal sales, including fine dining experiences and delivery orders, with pricing aligned to local market standards for quality Chinese cuisine.
3. Products or Services Offered
| Chinese Cuisine | Signature Chinese dishes adapted to Kolkata tastes |
|---|---|
| Fine Dining Experience | Full-service restaurant seating with curated ambiance |
| Home Delivery | Prepared meals delivered to residential and commercial customers |
| Beverage Options | Complementary soft drinks and specialty drinks served with meals |
4. Franchise Structure and Operating Model
Franchise partners manage the day-to-day operations of a full-scale restaurant including kitchen, staff, and customer interactions. Responsibilities include:
- Hiring and managing kitchen and service staff
- Maintaining brand quality, hygiene, and operational standards
- Marketing local promotions under brand guidelines
Franchisor provides training, menu development, operational manuals, and marketing support.
5. Franchise Cost and Investment
| Estimated Investment | INR 50 Lakh – 1 Cr, covering restaurant setup, kitchen equipment, furnishings, and initial working capital |
|---|---|
| Franchise Fee | INR 12,00,000 |
| Setup Costs | Leasehold improvements, commercial kitchen installation, seating, décor, and initial inventory |
| Royalty | 8% of revenue for ongoing brand support and operational assistance |
6. Space and Setup Requirements
| Space Requirement | 2000 Sq.ft for kitchen, dining area, and customer amenities |
|---|---|
| Preferred Locations | Urban areas with high footfall or residential-commercial mix |
| Equipment Needs | Commercial kitchen appliances, refrigeration, cooking utensils, and dining furniture |
| Staffing Considerations | Kitchen staff, servers, delivery personnel, and managerial staff |
7. Training and Franchise Support
- Operational training for food preparation, service standards, and hygiene
- Marketing support including digital promotion and local campaigns
- Assistance with site selection and interior setup to match brand standards
- Continuous guidance on menu updates, quality control, and customer engagement
8. Revenue Model and ROI Factors
Revenue is derived from dine-in, takeaway, and home delivery sales. Key drivers include:
- Brand recognition and loyal customer base
- High-demand Chinese cuisine segment in Kolkata
- Operational efficiency with trained staff and standardized workflows
- Menu variety encouraging repeat purchases
Expected ROI is reported to reach INR 20 Lakh per month for investments around INR 50 Lakh, with a payback period of 2–3 years.
9. Brand Background and Expansion
Founded in 2020 and franchising since 2022, Shanghai initially opened in Nager Bazar, Dum Dum. Expansion plans include additional outlets in Salt Lake and Jadavpur, aiming for 20 locations across Kolkata within three years. The strategy focuses on making authentic Chinese food widely accessible while maintaining consistent quality.
10. What Makes This Franchise Different
Shanghai differentiates itself by offering authentic Chinatown-style Chinese cuisine beyond the traditional localized clusters. The combination of dine-in and delivery, standardized menu execution, and strong local brand recognition enables franchisees to operate efficiently while capitalizing on a culturally rich cuisine segment.
11. Key Advantages of the Franchise
- Established demand for Chinese cuisine in Kolkata
- Scalable business with potential for multiple outlets
- Repeat customer potential through delivery and dine-in services
- Operational support including training, menu guidance, and marketing
- Expansion opportunities in underserved neighborhoods within the city
12. Who Should Consider This Franchise
- Entrepreneurs seeking entry into the restaurant sector
- Investors interested in culturally specialized cuisine
- Experienced restaurant operators looking for scalable outlets
- Business owners aiming to leverage an established brand in F&B
14. Similar Franchise Opportunities
- Shakes N Spices – Fast-casual F&B concept
- Shakes Town – Beverage-focused quick-service franchise
- Shalini’S Kitchen Hub – Home-style food delivery and cafe model
- Shakti, The Sandwich Shop – Small footprint QSR concept
- Shanghai – Flavours Of China Town – Specialized Chinese cuisine chain
Accepting franchise applications in 5 states & UTs
What is the investment required for Shanghai franchise?
The total investment ranges between INR 50 Lakh – 1 Cr, covering setup, equipment, staffing, and franchise fees.
How does the Shanghai franchise operate?
Franchisees manage full-service restaurant operations, including dine-in, delivery, kitchen management, and customer service, following brand standards.
What space is required for the franchise?
Each outlet requires approximately 2000 Sq.ft, including kitchen, dining area, and service facilities.
How long does it take to recover the investment?
Expected payback period is 2–3 years depending on outlet performance and local customer demand.
How can investors apply for the franchise?
Prospective franchisees contact the company for training, operational guidance, and marketing support to launch a restaurant under the Shanghai brand. ## 14. Similar Franchise Opportunities
