Shaan-E-Awadh Franchise

Brand & Franchise Snapshot

1. What is Shaan-E-Awadh?

Shaan-E-Awadh is a restaurant brand operating in the Indian food service sector, specializing in Awadhi and Mughlai cuisine along with broader North Indian dishes. It serves both vegetarian and non-vegetarian customers through dine-in and takeaway formats.

The franchise falls under the restaurant and quick service restaurant (QSR) category, offering multiple outlet formats depending on location and investment scale.

2. How the Business Works

The business operates as a food service outlet offering prepared meals to customers.

Typical workflow:

• Customers visit the outlet or place takeaway orders
• Orders are prepared in the kitchen using standardized recipes
• Meals are served for dine-in or packaged for takeaway
• Daily operations include food preparation, service, and inventory management

Revenue is generated through direct food sales, with potential for high turnover during peak dining hours.

3. Products or Services Offered

The menu is centered around traditional North Indian cuisine.

Key categories include:

• Awadhi dishes such as biryanis and kormas
• Mughlai preparations including kebabs and gravies
• Vegetarian and non-vegetarian main courses
• Breads, rice dishes, and side accompaniments
• Takeaway meal options and combo offerings

The product mix is designed to cater to diverse dining preferences.

4. Franchise Structure and Operating Model

The franchise model allows partners to operate under a standardized food brand.

• Franchisees manage day-to-day outlet operations
• Responsibilities include staff management, customer service, and local marketing
• The franchisor provides recipes, branding, and operational guidelines
• Multiple formats are available, including dine-in, QSR, and kiosk models

This structure allows flexibility based on location and investment capacity.

5. Franchise Cost and Investment

The investment requirement aligns with small to mid-scale restaurant setups.

• Total investment ranges between INR 10 lakh and 20 lakh
• Franchise fee covers brand usage and onboarding
• Setup costs include kitchen equipment, interiors, and initial inventory
• A 6% royalty is charged as an ongoing fee for brand and operational support

The cost structure is moderate compared to full-scale restaurant formats.

6. Space and Setup Requirements

The outlet size depends on the chosen format.

• Space requirement ranges from 300 to 800 sq. ft.
• Locations with high footfall such as markets or food hubs are preferred
• Setup includes kitchen equipment, seating (for dine-in), and service counters
• Staff includes cooks, helpers, and front-of-house personnel

The infrastructure is designed for efficient food preparation and service.

7. Training and Franchise Support

Support systems are structured around food operations and brand consistency.

• Training on food preparation, hygiene, and kitchen processes
• Assistance with site selection and setup planning
• Marketing support through brand campaigns and materials
• Operational guidance including supply chain and quality control
• Access to standardized recipes and menu updates

These systems help maintain consistency across outlets.

8. Revenue Model and ROI Factors

Revenue is driven by food sales volume and customer footfall.

Key factors include:

• Demand for North Indian and Mughlai cuisine
• Repeat customers due to familiar taste preferences
• Dine-in and takeaway sales channels
• Cost control in ingredients and kitchen operations

The expected payback period of under one year indicates potential for relatively fast capital recovery if operations are efficient.

9. Brand Background and Expansion

The brand was established in 2008 and later expanded into franchising in 2022. It operates with a limited but growing network of outlets.

Expansion is focused on increasing presence across urban and semi-urban markets where demand for traditional Indian cuisine remains strong.

10. What Makes This Franchise Different

The concept focuses on regional cuisine specialization, particularly Awadhi and Mughlai dishes, rather than a generic multi-cuisine menu.

This specialization allows differentiation through flavor consistency and culinary identity, which can help build customer loyalty in markets where authentic regional food has strong demand.

11. Key Advantages of the Franchise

• Consistent demand for Indian and Mughlai cuisine
• Flexible formats including dine-in, QSR, and kiosk
• Moderate investment compared to large restaurants
• Strong repeat customer potential due to familiar food preferences
• Structured operational and training support
• Opportunity to expand across multiple locations

12. Who Should Consider This Franchise

This opportunity is suitable for:

• Entrepreneurs entering the food and restaurant industry
• Existing food business operators expanding their portfolio
• Investors seeking small to mid-scale hospitality businesses
• Individuals interested in regional cuisine concepts
• Operators targeting high-footfall urban or semi-urban locations

Similar Franchise Opportunities

Entrepreneurs exploring restaurant franchise opportunities may also consider:

• Biryani Blues
• Behrouz Biryani
• Barbeque Nation
• Moti Mahal Delux
• Kareem’s

These brands operate in the Indian cuisine and restaurant segment, offering comparable franchise opportunities for evaluation.