Oye24 Franchise
1. Brand & Franchise Snapshot
| Brand Name | Oye24 |
|---|---|
| Industry | Food & Beverage |
| Business Category | Quick Service Restaurants |
| Founded Year | 2015 |
| Franchise Started | 2024 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 20–30 Lakh |
| Franchise Fee | INR 1.1 Lakh |
| Royalty Fee | 7% of revenue |
| Space Requirement | 1,000–1,500 sq. ft. |
| Staff Requirement | Depends on outlet size; typically includes kitchen, delivery, and service staff |
| Expected Payback Period | 1–2 Years |
Understanding the Brand
Oye24 is a vegetarian food delivery and QSR brand providing North Indian and Indo-Chinese cuisine. It serves urban consumers seeking authentic, round-the-clock vegetarian meals through dine-in, takeaway, and delivery channels. The concept falls under the broader quick-service restaurant franchise category, focusing on convenient and quality vegetarian offerings.
2. Operating Concept
Outlets operate as compact QSR units with 24/7 kitchen operations. Customers order through counters, apps, or delivery partners. Revenue is generated from meal sales, combo packages, and ready-to-cook items. Operational workflow includes cooking, packaging, order tracking, and delivery coordination while maintaining food quality and hygiene standards.
Daily operations involve:
- Food preparation according to standardized recipes
- Order management and packaging
- Delivery and takeaway services
- Inventory and supply chain management
- Staff supervision and quality control
3. Products or Service Categories
Franchise outlets offer:
| North Indian Cuisine | Dal Tadka, Paneer Butter Masala, rotis, parathas |
|---|---|
| Indo-Chinese Dishes | Chilly Paneer, Manchurian, Fried Rice |
| Signature Meals | Behearken Doodh Sev Meal, Butter Paneer Masala Combo |
| Ready-to-Cook Products | Sev Tamatar mix and other home-cook options |
| Beverages and Sides | Complementary drinks and snacks |
4. Franchise Partnership Structure
Franchise partners operate under the Oye24 brand, managing daily kitchen and delivery operations. Responsibilities include staff coordination, order fulfillment, and local promotions. The franchisor provides standardized recipes, operational protocols, supply chain support, and training to ensure consistent food quality and customer experience.
5. Investment and Startup Costs
Starting a franchise involves:
| Estimated Investment | INR 20–30 Lakh |
|---|---|
| Franchise Fee | INR 1.1 Lakh for brand license and onboarding |
| Setup Costs | Kitchen equipment, furniture, POS systems, initial inventory |
| Royalty Payments | 7% of revenue to the franchisor |
Investment is structured for mid-sized QSR outlets with delivery capabilities.
6. Outlet Setup Requirements
Key infrastructure requirements
| Space | 1,000–1,500 sq. ft. for kitchen, counter, and limited seating |
|---|---|
| Location Preference | High-density urban areas, near residential complexes or food streets |
| Equipment Needs | Cooking appliances, refrigeration, packaging systems, POS hardware |
| Staffing Considerations | Kitchen staff, delivery personnel, and service associates |
7. Franchise Support Systems
Franchisees receive:
| Operational Training | Food preparation, hygiene, delivery protocols, and customer service |
|---|---|
| Launch Assistance | Outlet setup, equipment sourcing, and inventory management |
| Marketing Support | Local and digital campaigns, promotional strategies |
| Supply Chain Systems | Centralized sourcing of ingredients and packaging materials |
| Ongoing Guidance | Recipe updates, performance monitoring, and operational consultation |
8. Revenue Model and Profit Drivers
Revenue is generated through sales of meals, combos, and ready-to-cook items.
Key drivers
| Pricing Model | Affordable vegetarian dishes and combo offerings |
|---|---|
| Customer Demand | Round-the-clock access and urban delivery convenience |
| Repeat Purchases | Signature dishes and variety menu encourage customer loyalty |
| Operational Costs | Staff wages, raw materials, utilities, and delivery logistics |
Expected Payback Period: 1–2 years
9. Brand Background and Expansion
Oye24 was established in 2015 in Indore, Madhya Pradesh. Franchise expansion began in 2024, with 1–10 outlets. Growth focuses on urban and semi-urban areas, leveraging delivery-based QSR operations with small-format kitchens and standardized menu offerings.
10. What Makes This Franchise Different
The franchise combines 24/7 vegetarian food delivery with small-format QSR operations. Standardized recipes, centralized supply support, and a variety of North Indian and Indo-Chinese dishes enable scalable operations with repeat customer potential.
Advantages of the Franchise
- Strong demand for vegetarian fast food and delivery services
- Scalable small-format outlet design for urban markets
- Repeat customer potential via menu diversity and signature meals
- Centralized operational and supply chain support
- Opportunity to expand in high-density residential and commercial areas
11. Who Should Consider This Franchise
This opportunity is suitable for:
- First-time entrepreneurs entering the QSR sector
- Investors interested in vegetarian food delivery
- Small-scale urban food operators
- Individuals seeking low- to mid-capital investment ventures with delivery focus
13. Similar Franchise Opportunities
Investors evaluating this concept may also consider:
- Faasos
- Box8
- Wow! Momo
- FreshMenu
- Eat.Fit
These brands operate in the QSR and delivery segment, offering comparable franchise investment and operational models.
What investment is required for Oye24 franchise?
Estimated investment ranges from INR 20–30 Lakh depending on outlet size and delivery capability. The franchise fee is INR 1.1 Lakh, with a 7% royalty on revenue. Initial costs cover kitchen setup, inventory, and operational systems.
How does the Oye24 franchise operate?
Outlets function as 24/7 vegetarian QSR units, handling dine-in, takeaway, and delivery. Franchisees manage food preparation, order fulfillment, and staff while following standardized operational protocols and maintaining hygiene standards.
What space is required to start the franchise?
Outlet space ranges from 1,000–1,500 sq. ft., accommodating kitchen, counter, and limited seating for fast-service and delivery operations.
How long does it take to recover the investment?
Projected payback period is 1–2 years, influenced by location, footfall, operational efficiency, and delivery volume.
How can investors apply for the franchise?
Prospective partners submit an application, undergo evaluation, and complete franchisor-provided training before opening an outlet under the Oye24 brand. ## 13. Similar Franchise Opportunities
