Oxy Burger Franchise
1. Brand & Franchise Snapshot
| Brand Name | Oxy Burger |
|---|---|
| Industry | Food & Beverage |
| Business Category | Quick Service Restaurants |
| Founded Year | 2019 |
| Franchise Started | 2025 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2–5 Lakh |
| Franchise Fee | Typically a one-time fee granting brand usage and onboarding support |
| Royalty Fee | Usually an ongoing percentage of revenue paid to the franchisor |
| Space Requirement | 250–400 sq. ft. |
| Staff Requirement | Depends on outlet size and operational scale |
| Expected Payback Period | 1–2 Years |
Understanding the Brand
Oxy Burger is a QSR brand offering compact, flavor-driven burgers combining Indian and international tastes. It caters to urban consumers seeking affordable, convenient meals and snacks. The concept emphasizes quick service, dine-in and takeaway options, and culturally relevant menu offerings, falling under the broader category of quick-service restaurant franchises.
2. Operating Concept
The franchise operates as a fast-service outlet with dine-in, takeaway, and delivery options. Customers order via counters, self-service kiosks, or mobile applications. Kitchen operations are semi-open, allowing visible food preparation. Revenue is generated through individual burger sales, combo meals, sides, beverages, and dessert add-ons.
Daily operations involve:
- On-site cooking and assembly of menu items
- Customer interaction and order fulfillment
- Delivery and takeaway management
- Inventory control and quality monitoring
3. Products or Service Categories
Franchise outlets provide:
| Burgers | Oxy Aloo Tikki, Paneer Tandoori Melt, Smoky Chicken Peri Burger, Big Oxy Supreme, Double Trouble Egg & Cheese |
|---|---|
| Sides & Snacks | Masala Fries, Tandoori Potato Pops |
| Beverages | Mojito Coolers (Mint, Lemon, Kala Khatta) |
| Desserts | Choco Lava Pockets, Oreo Mousse Shots |
| Future Offerings | Vegan and healthy options, millet-based patties, eggless mayo, multigrain buns |
4. Franchise Partnership Structure
Franchise partners operate outlets under the Oxy Burger brand while following standardized operational procedures. Responsibilities include managing staff, ensuring food quality, maintaining service standards, and implementing local marketing initiatives. The franchisor provides recipes, SOPs, ingredient supply, and ongoing operational support.
5. Investment and Startup Costs
Launching an outlet requires capital allocation for:
| Total Investment | INR 2–5 Lakh covering setup and launch |
|---|---|
| Franchise Fee | Grants brand rights and onboarding support |
| Infrastructure Setup | Kitchen equipment, interiors, and initial inventory |
| Pre-Opening Costs | Licensing, staff training, and marketing |
| Royalty Payments | Ongoing fees linked to revenue |
The investment structure supports entry in smaller urban markets with low CAPEX.
6. Outlet Setup Requirements
Key requirements include
| Area | 250–400 sq. ft. |
|---|---|
| Location Preference | High footfall urban areas, near colleges, malls, or streets |
| Infrastructure | Kitchen equipment for grilling and frying, self-service kiosks, beverage coolers |
| Staffing | Kitchen, service, and delivery personnel based on outlet scale |
7. Franchise Support Systems
Franchisees receive structured support including:
| Operational Training | Food safety, service, POS handling |
|---|---|
| Launch Assistance | Outlet layout, supply chain setup |
| Marketing Support | Digital campaigns, regional promotions, influencer initiatives |
| Supply Chain | Centralized sauces, ingredients, and packaging |
| Ongoing Guidance | Recipe updates, inventory management, quality audits |
8. Revenue Model and Profit Drivers
Revenue is generated through burger sales, combos, sides, beverages, and premium add-ons.
Key drivers
| Pricing Model | Affordable and tiered for snacks and meals |
|---|---|
| Customer Footfall | Driven by urban snack culture and location |
| Repeat Purchases | Loyalty programs and seasonal menu items |
| Operational Costs | Labor, raw materials, rent, utilities |
| Expected Payback Period | 1–2 years |
|---|---|
| Projected ROI | 20–25% annually |
9. Brand Background and Expansion
Oxy Burger was founded in 2019 and began franchising in 2025. Current operations include 1–10 outlets with plans for nationwide growth. Expansion is focused on urban and semi-urban markets, offering culturally adapted menu items and compact QSR formats.
10. What Makes This Franchise Different
The franchise combines compact, high-turnover outlets with a culturally resonant menu, integrating operational standardization with tech-enabled ordering and loyalty programs.
Advantages of the Franchise
- High urban demand for snack-oriented QSRs
- Scalable small-format outlet design
- Repeat customer potential via loyalty and seasonal offerings
- Centralized operational support and training
- Low CAPEX suitable for small investors
11. Who Should Consider This Franchise
This opportunity is suited for:
- First-time entrepreneurs entering the food QSR sector
- Small urban restaurant operators
- Investors seeking low-CAPEX ventures with quick payback
- Individuals targeting youth-oriented snack and fusion markets
13. Similar Franchise Opportunities
Investors evaluating this concept may also consider:
- McDonald’s
- Burger Singh
- Wow! Momo
- Burger King
- Keventers
These brands operate within the QSR and urban snack segment, offering comparable investment and operational models.
Accepting franchise applications in 36 states & UTs
What investment is required for Oxy Burger franchise?
Initial investment ranges from INR 2–5 Lakh, covering outlet setup, equipment, and inventory. Franchise fees and royalties are not specified but typically include brand usage and operational support.
How does the Oxy Burger franchise operate?
Outlets provide dine-in, takeaway, and delivery services. Franchisees manage staff, order fulfillment, and quality control following franchisor-provided SOPs and operational guidance.
What space is required to start the franchise?
Ideal outlet space is 250–400 sq.ft., sufficient for kitchen operations, service counters, and customer seating for fast-service operations.
How long does it take to recover the investment?
Payback is projected at 1–2 years per outlet, depending on location, footfall, and operational efficiency.
How can investors apply for the franchise?
Investors submit an application to the franchisor, followed by evaluation of location, investment capacity, and operational readiness before final approval. ## 13. Similar Franchise Opportunities
