What
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Where
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At a glance
5 Lakhs - 10 Lakhs
Investment Range
11 - 25
Franchise Count
101 - 500 sq.ft
Area Required
On Inquiry
Payback Period
9
Years in Franchising

Matka Khichdi Franchise

Discover a Sizzling Opportunity with Matka Khichdi: India’s Traditional QSR for Healthy Khichdi

Our Pledge: Join hands with Matka Khichdi, India’s beloved traditional Quick Service Restaurant (QSR) brand, specializing in wholesome khichdi dishes. Our motto: Matka Khichdi – India’s Healthy Fast-Food.

A Flavorful Journey: Presently, we boast ten flourishing outlets spanning Mumbai, Ahmedabad, Lucknow, Pune, Nasik, and Bhopal, where we serve a staggering 140 varieties of khichdi daily. When you crave pizza or burgers, you know where to go. Our vision is for Matka Khichdi to be the undisputed choice whenever anyone craves khichdi. Matka Khichdi represents the essence of a one-pot healthy meal cherished from east to west and north to south. Research indicates that 60% of Indians enjoy khichdi at least twice a month.

Diverse Delicacies: Matka Khichdi caters to discerning palates with an impressive array of offerings, including 105 veg khichdi, 40 non-veg khichdi, and 20 varieties of clay tawa paratha. Some of our unique creations include Thikhi Sev Khichdi, Mutter Paneer Khichdi, Panchmeal Khichdi, Dal Makhani Khichdi, and a tantalizing range of non-veg options like Hyderabadi Mutton/Chicken Khichdi, Bengali Mutton/Chicken Khichdi, Andhra Mutton/Chicken Khichdi, and Bhojpuri Mutton/Chicken Khichdi.

Accessible Excellence: What sets us apart is our belief that you don’t need a trained chef to prepare khichdi. After just seven days of training at our Mumbai training outlet, anyone can master the art of mixing khichdi and our secret spice masala for each unique khichdi.

The Matka Khichdi Advantage:

  • Khichdi prepared within 5 minutes
  • Cooked and served in clay pots for added health benefits
  • Superior-quality secret rice and mung dal for authentic flavors
  • A business model designed for everyone, especially those with limited investment capacity

Why Partner with Matka Khichdi?

  • We are on a mission to promote khichdi as healthy fast-food globally within 2 years.
  • A menu boasting 100 varieties of veg and non-veg khichdi and 20 varieties of clay tawa paratha.
  • Founded in 2017 with four successful outlets in Mumbai, achieving high sales volumes daily.
  • A proven business model offering substantial returns on investment.

How Matka Khichdi Supports Franchisees:

  • Comprehensive startup support from the Matka Khichdi team
  • Assistance in finalizing layout and equipment supply
  • Provision of outlet manuals, MK recipe books, and accounting guidelines
  • Training in software, operational procedures, and khichdi preparation at our central outlet in Mumbai
  • Collaboration with third-party ordering platforms
  • Monthly sales and accounting reports from our centralized office

At Matka Khichdi, we consider our franchisees part of our extended family, offering unwavering support at every step. We welcome newcomers, women entrepreneurs, and individuals aspiring to become chef entrepreneurs, all looking for a long-term partnership with Matka Khichdi.

Franchisee Requirements:

  • Space requirements of 150 to 500 sq. ft for cloud kitchens and 1000-1500 sq. ft for dining
  • Investment capacity of Rs. 4 lakhs to 8 lakhs
  • A commitment to dedicate 100% of your time to grow the business

Matka Khichdi Franchise Benefits:

  • The right to use a renowned and established brand name in the food and beverage industry
  • Participation in the global promotion of khichdi—a part of a successful journey
  • Excellent returns on investment, with repayments beginning within 6 months
  • Guidance and support from the head office during the franchise opening
  • Access to field assistance and detailed operating manuals and training for a successful outlet launch.

Join Matka Khichdi in promoting the rich tradition of khichdi and embark on a flavorful journey of entrepreneurship with us.

Food & Beverage Quick Service Restaurants B2C Owner-Operated Individual/Family
Investment and financials
Cost overview
Investment range 5 Lakhs - 10 Lakhs
Franchise / Brand fee On Inquiry
Royalty / Commission On Inquiry
Investment tier Mid
Area required 101 - 500 sq.ft
Staff required 4 - 15
Setup complexity Moderate
Business term 5 Years
Renewal available Yes
Returns outlook
Expected monthly revenue
₹1.6L – 5L
Revenue model Low
Business model B2C
Break-even
Capital payback On Inquiry
Capital sensitivity High
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street
Property required Mall/High Street
Home-based possible No
Can run part-time No
Primary customer Individual/Family
Market characteristics
Seasonality Medium
Recession resistance High
Digital integration High
Years in franchising 9 Years
Avg units / year 1.7
Ideal for
Small business owner Career changer Graduate entrepreneur
Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
mumbai
Business term
5 Years
Renewal available
Yes
Brand strength
9 Years
Years Franchising
1.7
Avg Units / Year
2016
Founded
B
Brand Tier
B
Tier B — Growing brand with expanding presence
A+Established AMature BGrowing CStartup
Growing
Forefind rank history
Current rank
#329
Food & Beverage category
2025
Moved up 172 places since 2020
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI
Eating House License
Fire NOC
Setup complexity:
Moderate

Frequently asked questions
Q Why Partner with Matka Khichdi?

- We are on a mission to promote khichdi as healthy fast-food globally within 2 years. - A menu boasting 100 varieties of veg and non-veg khichdi and 20 varieties of clay tawa paratha. - Founded in 2017 with four successful outlets in Mumbai, achieving high sales volumes daily. - A proven business model offering substantial returns on investment.

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