Malt Franchise
Franchise Quick Facts
| Brand Name | Malt |
|---|---|
| Industry / Business Category | Food & Beverage / Other Home Service |
| Founded Year | 2017 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 5 Lakh |
| Royalty Fee | 8% of revenue |
| Space Requirement | 150–200 sq.ft |
| Staff Requirement | Small team for QSR operations, food preparation, and customer service |
| Expected Payback Period | 2–3 years |
1. What is Malt?
Malt is a quick-service restaurant (QSR) brand specializing in malted milkshakes, waffles, mocktails, and creative beverages. Operating in the food and beverage industry, it serves consumers seeking fast, high-quality, and innovative snack and beverage options. The franchise aligns with the broader QSR and specialty dessert segment, offering both dine-in and take-away experiences.
2. How the Business Works
The business operates through small-format outlets designed for fast-service food and beverages. Customers place orders at the counter or via takeaway services. Staff prepare malted shakes, waffles, and drinks according to standardized recipes. Revenue is generated primarily from direct sales, with menu diversity and repeat visits driving consistent income.
3. Products or Service Categories
- Malted Milkshakes – multiple flavors including chocolate, vanilla, caramel, butterscotch, and seasonal fruits
- Waffles – soft interiors with crispy exteriors and a variety of toppings
- Mocktails – alcohol-free beverages with balanced flavors
- Specialty Beverages – creative drinks designed to complement food offerings
4. How the Franchise Model Works
Franchise partners operate local QSR outlets:
- Managing day-to-day food and beverage preparation
- Supervising small teams for operations and service
- Handling customer interactions and sales
- Coordinating with franchisor for supply of ingredients and operational guidance
Franchisor support includes training, equipment supply, recipe standardization, and marketing assistance.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 5 Lakh |
| Setup Costs | Outlet interiors, kitchen equipment, furniture, initial inventory |
| Royalty Payments | 8% of revenue |
6. Space and Infrastructure Requirements
| Space Requirement | 150–200 sq.ft suitable for QSR setup |
|---|---|
| Preferred Locations | High-footfall urban areas, shopping centers, and commercial hubs |
| Equipment Needs | Beverage and waffle preparation equipment, refrigeration, counters, POS systems |
| Staffing Considerations | Small team for kitchen operations, service, and customer engagement |
7. Training and Franchise Support
Support includes:
- Comprehensive training in beverage and waffle preparation
- Guidance on outlet layout and operational workflow
- Ongoing supply chain coordination
- Marketing support and promotional strategies
8. Revenue Model and ROI Factors
Revenue is generated from sales of malts, waffles, mocktails, and specialty beverages. Repeat customers are driven by menu variety, quality, and unique flavor offerings. Operational costs include staff, inventory, and utilities. Franchisees can typically achieve payback in 2–3 years, depending on location and sales performance.
9. Brand Background and Expansion
| Founded | 2017 |
|---|---|
| Franchise Network Size | 1–10 outlets |
| Geographic Presence | Urban areas with a focus on high-traffic QSR locations |
| Expansion Goals | Grow the franchise network nationally to offer the Malt experience across multiple cities |
10. What Makes This Franchise Different
Malt combines innovative malted milkshakes and waffles with a fast-service QSR model, creating a unique niche in the dessert and beverage market. The brand emphasizes repeat customer engagement through distinctive flavors and creative menu offerings.
Advantages of the Franchise
- Growing demand for specialty desserts and beverages
- Scalable small-footprint QSR concept
- High repeat customer potential due to unique menu
- Franchisor support including training and supply systems
- Opportunities for national expansion
11. Who Should Consider This Franchise
- First-time entrepreneurs interested in the food and beverage sector
- Investors focused on QSR and specialty dessert concepts
- Small-scale operators seeking manageable investment and space requirements
- Entrepreneurs targeting urban and high-footfall locations
13. Similar Franchise Opportunities
- Chai Point
- Naturals Ice Cream
- Cream Stone
- Barista
- Café Coffee Day
What investment is required for Malt franchise?
The total investment ranges from INR 10–20 Lakh, including outlet setup, equipment, initial inventory, and franchise fee of INR 5 Lakh. Additional costs include royalty payments of 8% on revenue.
How does the franchise operate?
Franchisees manage beverage and food preparation, customer service, and day-to-day outlet operations, following standardized recipes and brand guidelines. Coordination with the franchisor ensures supply consistency and operational support.
What space is required for the franchise?
Outlets require 150–200 sq.ft suitable for QSR operations, including preparation, serving, and customer interaction areas.
How long does it take to recover the investment?
Franchisees typically achieve payback within 2–3 years depending on sales volume, location, and operational efficiency.
How can investors apply for the franchise?
Prospective partners contact the company to finalize franchise agreements, receive training, and set up their local outlet in line with brand standards. ## 13. Similar Franchise Opportunities
