Kitlee Franchise
Franchise Snapshot
| Brand Name | Kitlee |
|---|---|
| Industry / Business Category | Tea and Coffee / Café Retail |
| Founded Year | 2020 |
| Franchise Started Year | 2023 |
| Total Franchise Outlets | 1 – 10 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 2,50,000 |
| Royalty Fee | 5% |
| Space Requirement | 400 – 600 sq.ft |
| Staff Requirement | Typically 5–10 personnel per outlet (including service and preparation staff) |
| Expected Payback Period | 2–3 Years |
1. What is Kitlee?
Kitlee is a tea and coffee café franchise under JIVRAJ9 Tea Group, focused on providing freshly brewed chai, coffee, and Indian-style snacks. It caters to retail customers seeking casual, café-style experiences. This franchise falls within the broader beverage and café retail sector, targeting urban and semi-urban consumers who value quality, convenience, and social dining.
2. How the Business Works
Franchise outlets operate as retail cafés serving made-to-order tea, coffee, and snacks. Customers enter the outlet, place orders at the counter, and enjoy beverages with a range of freshly prepared snacks. Daily operations include beverage preparation, snack cooking, serving, and managing seating. Revenue is generated from direct sales of drinks and snacks, with opportunities for repeat visits and takeaway orders.
3. Products or Services Offered
| Tea Varieties | Classic chai, Assam, specialty blends, and seasonal flavors |
|---|---|
| Coffee Options | Brewed coffee, espresso-based drinks, and milk-based beverages |
| Snacks | Traditional Indian snacks, maska buns, savory items, and contemporary fusion offerings |
| Café Experience | Comfortable seating, ambient décor, and a welcoming atmosphere for social or individual use |
4. Franchise Structure and Operating Model
Franchise partners manage individual café outlets, overseeing daily operations including beverage and snack preparation, customer service, and staff supervision. The franchisor provides branding, product recipes, operational guidelines, and marketing support. Franchisees are responsible for maintaining quality standards, managing inventory, and ensuring compliance with Kitlee’s service and hygiene protocols.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 2,50,000 |
| Setup Costs | Outlet leasing or rental, café furniture, beverage equipment, kitchen appliances, initial inventory, staff recruitment, and marketing |
| Royalty | 5% of gross revenue for ongoing brand support and operational guidance |
Investments are directed primarily toward creating functional café outlets and maintaining consistent product quality.
6. Space and Setup Requirements
| Space Requirement | 400 – 600 sq.ft |
|---|---|
| Preferred Locations | High-footfall urban or semi-urban areas such as malls, commercial streets, and residential neighborhoods |
| Equipment/Setup | Tea and coffee brewing machines, display counters, kitchen appliances, seating arrangements, POS system |
| Staffing | Baristas, kitchen staff, and front-of-house service personnel (5–10 per outlet) |
7. Training and Franchise Support
- Initial operational training on beverage preparation, snack recipes, and service protocols
- Guidance on outlet setup, layout, and equipment installation
- Marketing support including branding materials, promotions, and social media guidance
- Ongoing operational support for quality control, inventory management, and menu updates
8. Revenue Model and ROI Factors
Revenue is primarily generated through beverage and snack sales. High customer retention is supported by quality offerings, café experience, and location strategy. Operational costs include staffing, ingredients, utilities, and rent. Profitability is influenced by daily customer volume and repeat visits, with payback typically in 2–3 years depending on location and operational efficiency.
9. Brand Background and Expansion
| Founded | 2020 |
|---|---|
| Franchise Launch | 2023 |
| Outlets | 1 – 10 |
| Markets Served | Urban and semi-urban regions in India |
| Expansion Strategy | Focused on café locations in high-footfall areas and neighborhoods with strong tea and snack consumption, with potential for multi-outlet growth in metro cities |
10. What Makes This Franchise Different
Kitlee combines traditional Indian tea culture with café-style service and modern snack offerings. Unlike generic tea stalls, it provides a curated menu, comfortable social environment, and consistent beverage quality. The franchise model emphasizes brand consistency, operational standardization, and customer experience, allowing small-scale operators to deliver a premium café experience with lower capital investment.
11. Key Advantages of the Franchise
- Growing demand for tea and café culture in urban India
- Scalable model with potential for multiple outlets per city
- Repeat customer potential through takeaway, dine-in, and seasonal offerings
- Operational and marketing support from franchisor
- Compact footprint allowing entry in high-rent areas without large capital outlay
12. Who Should Consider This Franchise
- Entrepreneurs looking to enter food and beverage retail
- Investors seeking small-scale, high-demand café businesses
- Individuals interested in managing customer-facing retail operations
- Business owners aiming for a café brand with standardized operations and training support
Similar Franchise Opportunities
- Chaayos – Tea Café Chain
- Chai Point – Tea and Beverage Franchise
- Tea Trails – Indian Tea Café Franchise
- Café Coffee Day – Coffee and Beverage Chain
- Indian Tea House – Specialty Tea Café Franchise
Kitlee offers a franchise opportunity in tea and coffee retail with a focus on curated beverages, Indian-style snacks, and a welcoming café environment. Its small footprint, standardized operations, and brand support make it suitable for entrepreneurs seeking entry into the growing café and beverage sector.
What is the investment required for Kitlee franchise?
Total investment ranges from INR 10 Lakh to 20 Lakh, covering outlet setup, equipment, initial inventory, and franchise fee.
How does the Kitlee franchise business operate?
Franchisees operate tea and coffee cafés offering made-to-order beverages and snacks. Daily tasks include brewing, cooking, serving, inventory management, and staff supervision.
What space is required for the franchise?
Outlets require 400–600 sq.ft, including seating, beverage preparation area, and kitchen or snack prep space.
How long does it take to recover the investment?
Payback is typically 2–3 years, depending on location, customer traffic, and operational efficiency.
How can investors apply for the franchise?
Prospective franchisees contact Kitlee’s franchise team for agreements, operational guidance, and support in setting up a café outlet. ## Similar Franchise Opportunities
