What
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Where
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At a glance
5 Cr - 10 Cr
Investment Range
On Inquiry
Franchise Count
2,001 - 5,000 sq.ft
Area Required
On Inquiry
Payback Period
7
Years in Franchising

Indian Swag Franchise

Unlocking the Future of Dining: The Indian Swag’s Journey

In late 2018, The Indian Swag was conceived as an audacious vision, and by February 2019, the first chapter of our culinary adventure came to life in Ahmedabad. It was here that we set the stage for an unprecedented revolution in the food and beverage (F&B) and hospitality industry by introducing the world’s very first Gujarati talking Robo-Waiters, affectionately known as LEXA robots.

Our brand, The Indian Swag, was founded with a set of visionary objectives:

1. Pioneering Technological Innovation: We set out to be the torchbearers of technology in the F&B and hospitality sectors in India.

2. Championing Indian Cuisine: Our mission is to promote the rich tapestry of Indian culinary traditions while catalyzing a transformation in the F&B and hospitality landscape, both in India and on the global stage.

3. Bridging the Gap with Technology: We aimed to create F&B destinations where the local populace could immerse themselves in cutting-edge technologies such as robots and automated food ordering systems. Our goal was to prepare local consumers for the inevitable wave of futuristic technologies that are poised to reshape our world.

4. Ensuring Profitability for All: At the core of our enterprise is the commitment to create a profitable business ecosystem for everyone within The Sawhney Enterprise (TSE) team.

Our Mission:

To spearhead the adoption of cutting-edge technology in the food service industry and make it accessible to the masses, all while offering a delightful experience of Indian cuisine, both in India and across the globe, at an affordable price.

Our Vision:

To evolve into a global Indian food brand that not only celebrates the diversity of Indian culinary heritage but also seamlessly integrates technology into the dining experience for local communities. Simultaneously, we aim to establish a sustainable and profitable business model that enriches the lives of our employees and affiliate partners.

Looking Ahead:

The Indian Swag is embarking on an ambitious journey to expand its footprint, both nationally and internationally, through the franchising model. We invite passionate entrepreneurs to join us in this culinary and technological odyssey, where the future of dining is waiting to be unlocked.

Food & Beverage Restaurants B2C Owner-Operated Family
Investment and financials
Cost overview
Investment range 5 Cr - 10 Cr
Franchise / Brand fee On Inquiry
Royalty / Commission On Inquiry
Investment tier Premium
Area required 2,001 - 5,000 sq.ft
Staff required 8 - 25
Setup complexity Complex
Business term Lifetime
Renewal available Yes
Returns outlook
Expected monthly revenue
On Inquiry
Revenue model Low
Business model B2C
Break-even
Capital payback On Inquiry
Capital sensitivity Low
Investor fit profile
Operations
Operation mode Owner-Operated
Location type High Street/Mall
Property required High Street/Mall
Home-based possible No
Can run part-time No
Primary customer Family
Market characteristics
Seasonality Low
Recession resistance High
Digital integration High
Years in franchising 7 Years
Avg units / year
Ideal for
Ultra HNI Corporate conglomerate Family office
Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Ahmedabad
Business term
Lifetime
Renewal available
Yes
Brand strength
7 Years
Years Franchising
Avg Units / Year
2018
Founded
C
Brand Tier
C
Tier C — Startup brand with early market presence
A+Established AMature BGrowing CStartup
Startup
Forefind rank history
Current rank
#
Restaurants category
2025
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI
Eating House License
Fire NOC
Setup complexity:
Complex
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