House Of Masaba Franchise
Franchise Quick Facts
| Brand Name | House Of Masaba |
|---|---|
| Industry / Business Category | Women’s Footwear |
| Founded Year | 2009 |
| Franchise Started Year | 2016 |
| Total Franchise Outlets | 100–200 |
| Estimated Investment | INR 2 Cr – 5 Cr |
| Franchise Fee | INR 30,00,000 |
| Royalty Fee | Not specified (typically applied as a percentage of sales in fashion retail franchises) |
| Space Requirement | 1,000 – 1,500 Sq.ft |
| Staff Requirement | Sales personnel, store manager, and administrative staff |
| Expected Payback Period | 1–2 Years |
1. What is House Of Masaba?
House Of Masaba is a women’s footwear and lifestyle franchise that operates in the fashion retail industry. It offers a range of bold, culturally inspired footwear and fashion products that blend Indian aesthetics with global trends. The brand caters to urban consumers seeking unique, expressive, and high-quality fashion items, positioning itself within the broader women’s fashion and lifestyle retail sector.
2. How the Business Works
Franchise outlets operate by retailing footwear, apparel, and accessory collections inspired by Masaba Gupta’s distinctive design language. Customers interact with the brand through in-store experiences, product showcases, and digital integrations for ordering. Daily operations include merchandise display, customer engagement, inventory management, sales transactions, and marketing initiatives. Revenue is generated through retail sales, seasonal launches, and promotional campaigns.
3. Products or Services Offered
Franchise outlets provide:
| Footwear | Women’s shoes, sandals, heels, and fashion-forward designs |
|---|---|
| Apparel | Sarees, lehengas, jumpsuits, jackets, resort wear, and festive collections |
| Lifestyle Products | Accessories, printed watches, and limited-edition collaborative items |
| Custom/Seasonal Offerings | Special collections for weddings, festivals, and regional events |
The product mix emphasizes vibrant colors, bold prints, and innovative designs for expressive consumers.
4. How the Franchise Model Works
Franchise partners operate retail outlets under the House Of Masaba brand. Responsibilities include:
- Managing day-to-day store operations and staff
- Maintaining brand visual merchandising and store aesthetics
- Implementing sales strategies, promotional events, and customer engagement initiatives
- Coordinating with franchisor for inventory replenishment, training, and brand updates
The franchisor provides operational guidance, store design support, marketing assistance, and product launch coordination.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 2 Cr – 5 Cr |
|---|---|
| Franchise Fee | INR 30,00,000 |
| Setup Costs | Store fit-out, fixtures, inventory procurement, technology for sales and inventory, branding, and signage |
| Recurring Fees | Operational costs including staff salaries, inventory replenishment, utilities, and potential royalty payments |
Investment ensures a premium retail setup aligned with brand standards and customer expectations.
6. Space and Infrastructure Requirements
| Space Requirement | 1,000–1,500 Sq.ft for showroom, display areas, and storage |
|---|---|
| Preferred Location | High-footfall urban retail locations, malls, or shopping streets |
| Equipment Needs | Shelving, display units, point-of-sale systems, lighting, and security setups |
| Staffing | Store manager, sales associates, and inventory/administrative personnel |
The infrastructure supports an engaging retail experience consistent with brand aesthetics.
7. Training and Franchise Support
Franchisees receive:
- Training in sales techniques, visual merchandising, and customer engagement
- Guidance on store layout, branding, and operational workflows
- Marketing support including campaigns, social media promotion, and launch events
- Inventory and supply chain coordination
- Ongoing updates for seasonal collections and product launches
These systems enable franchisees to maintain brand consistency and maximize retail performance.
8. Revenue Model and ROI Factors
Revenue streams include:
- Sales of footwear, apparel, and lifestyle products through in-store and digital channels
- Special collection launches and seasonal promotions
- Collaborations and limited-edition items that drive customer engagement
Profitability is influenced by location, customer traffic, brand positioning, and operational efficiency. The expected payback period ranges from 1–2 years.
9. Brand History and Expansion
| Established Year | 2009 |
|---|---|
| Franchise Launch | 2016 |
| Current Franchise Network | 100–200 outlets |
| Geographic Markets | Primarily urban Indian markets with potential for Tier-II expansion |
| Expansion Strategy | Franchise partnerships to increase brand presence in metro cities and high-footfall retail hubs |
The brand integrates cultural motifs and bold design to differentiate from conventional women’s footwear and fashion franchises.
10. Key Advantages of the Franchise
- Strong demand for distinctive, culturally inspired women’s fashion
- Scalable retail model with standardized store setup and merchandising
- High repeat purchase potential from seasonal collections and collaborations
- Operational support including staff training, inventory management, and marketing
- Expansion potential across urban, mall, and high-traffic retail locations
11. Who Should Consider This Franchise
- Entrepreneurs seeking premium fashion retail opportunities
- Investors targeting scalable women’s footwear and lifestyle businesses
- Individuals with experience in retail, merchandising, or fashion management
- First-time franchise owners looking for structured brand and operational support
Similar Franchise Opportunities
- Biba
- Global Desi
- FabAlley
- AND
- W for Women
These brands operate in women’s fashion and lifestyle retail, offering comparable investment levels, operational models, and growth potential for franchisees.
What is the investment required for House Of Masaba franchise?
The investment ranges from INR 2 Cr – 5 Cr, covering franchise fees, store setup, inventory, and operational infrastructure for a full-fledged retail outlet.
How does the House Of Masaba franchise business work?
Franchisees manage retail outlets selling women’s footwear, apparel, and lifestyle products while implementing brand merchandising, customer engagement, and sales strategies.
What space is required for the franchise?
Outlets require 1,000–1,500 Sq.ft, suitable for display, inventory, and customer interaction, ensuring an engaging and visually consistent retail experience.
How long does it take to recover the investment?
Expected payback period is 1–2 years, depending on location, footfall, sales performance, and seasonal collection uptake.
How can investors apply for the franchise?
Prospective franchisees can contact the House Of Masaba team for franchise application, outlet site selection, training, and operational onboarding. ## Similar Franchise Opportunities
