Highbrooks Café & Roasters Franchise
Franchise Quick Facts
| Brand Name | Highbrooks Café & Roasters |
|---|---|
| Industry / Business Category | Tea and Coffee / Specialty Coffee |
| Founded Year | 2018 |
| Franchise Started Year | 2024 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 30 Lakh – 50 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 6% |
| Space Requirement | 200–500 Sq.ft |
| Staff Requirement | Baristas, service staff, and café operations team |
| Expected Payback Period | 1–2 Years |
1. What is Highbrooks Café & Roasters?
Highbrooks Café & Roasters is a specialty coffee brand operating in Central and East India. The business focuses on freshly roasted Indian coffee beans, barista-quality beverages, teas, shakes, and café snacks. It targets customers seeking premium coffee experiences, functional drinks, and community-driven café settings.
2. How the Business Works
| Customer Interaction | Customers place orders for beverages and food either at the counter, through QR codes, or via loyalty apps. |
|---|---|
| Service Delivery | Freshly roasted coffee and café items are prepared on-site and served directly to customers. |
| Daily Operational Workflow | Coffee roasting ? Beverage preparation ? Customer service ? Order tracking ? Inventory updates ? Sales reporting. |
| Revenue Generation | Generated primarily through beverage and café snack sales, repeat visits driven by seasonal menus, loyalty programs, and high-footfall locations. |
The business emphasizes consistent quality, community engagement, and operational efficiency.
3. Products or Services Offered
Beverages
- Espresso-based drinks
- Cold brews and coffee tonics
- Vitamin-infused functional beverages
- Specialty teas and shakes
Food Items
- Artisanal bakes and pastries
- Quick café snacks designed for frequent visits
Additional Services
- Pop-up events and community experiences such as Coffee Rave and Bake Day
- Loyalty and QR-based ordering systems
4. How the Franchise Model Works
| Role of Franchise Partner | Operate café or kiosk, manage staff, and maintain brand quality. |
|---|---|
| Responsibilities of Franchise Owner | Oversee daily operations, staffing, inventory, and local marketing initiatives. |
| Outlet Operations | Prepare and serve beverages and snacks, ensure customer satisfaction, manage point-of-sale and inventory systems. |
| Franchisor Relationship | Provides central coffee roasting, supply chain management, operational SOPs, pre-opening training, and ongoing audit support. |
Franchisees follow standardized operational frameworks while tailoring local marketing and events.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 30 Lakh – 50 Lakh |
|---|---|
| Franchise Fee | INR 5,00,000 |
| Setup Cost Components | Outlet fit-out, coffee equipment, inventory, brand kit, and initial marketing campaigns. |
| Royalty / Ongoing Fees | 6% of revenue |
Investment varies slightly depending on the outlet format (Express/Kiosk or Full Café).
6. Space and Infrastructure Requirements
| Space Requirement | 200–500 Sq.ft depending on format |
|---|---|
| Preferred Locations | High-footfall corridors, campuses, offices, high streets, malls, and neighborhood commercial areas |
| Equipment Needs | Coffee machines, grinders, refrigeration, POS system, and beverage prep equipment |
| Staffing Requirements | Baristas, service personnel, and small management team |
7. Training and Franchise Support
Franchisees receive:
- Pre-opening training via Barista Academy
- Standard Operating Procedures for daily operations
- Ongoing operational audits and support
- Marketing assistance including influencer campaigns, school/college tie-ups, and seasonal menus
- Technology stack support: POS, inventory dashboards, QR ordering, loyalty programs, and communication flows
8. Revenue Model and ROI Factors
| Revenue Sources | Beverage sales, café snacks, pop-up events, and loyalty-driven repeat visits |
|---|---|
| Customer Demand Patterns | High demand for specialty coffee and functional beverages in urban and semi-urban centers |
| Repeat Purchase Potential | Moderate to high, influenced by seasonal menu items, community events, and loyalty programs |
| Operational Cost Considerations | Staff salaries, raw materials, utilities, rent, and marketing |
| Expected Payback Period | 1–2 years depending on outlet location and footfall |
9. Brand History and Expansion
| Established Year | 2018 |
|---|---|
| Franchise Network | 1–10 outlets |
| Markets Served | Currently in Jabalpur and pop-up events in Central India; franchise expansion across Central & East India |
| Expansion Plans | Open franchises in Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Odisha, and West Bengal using express/kiosk and full café formats |
10. Key Advantages of the Franchise
- Premium coffee offerings with centralized roasting and supply chain
- Structured “store-in-a-box” outlet setup
- Pre-opening and ongoing barista training for operational excellence
- Marketing and local community engagement support
- Tech-enabled operations for inventory, loyalty, and ordering
11. Who Should Consider This Franchise
- Entrepreneurs passionate about specialty coffee and hospitality
- Investor-led teams looking for structured franchise opportunities
- Individuals seeking small- to medium-scale café operations
- Partners interested in community-driven, experience-focused food and beverage businesses
Similar Franchise Opportunities
- Starbucks India
- The Coffee Bean & Tea Leaf India
- Blue Tokai Coffee Roasters
- Cafe Coffee Day
- Third Wave Coffee
What is the investment required for Highbrooks Café & Roasters franchise?
The total investment ranges between INR 30 Lakh and 50 Lakh, depending on the outlet format and location.
How does the Highbrooks Café & Roasters franchise business work?
Franchisees operate a café or kiosk using pre-defined SOPs, central coffee supply, and operational support while serving beverages and snacks to customers.
What space is required for the franchise?
Outlet space ranges from 200 to 500 Sq.ft depending on format, with both kiosk and full café options available.
How long does it take to recover the investment?
Estimated payback period is 1–2 years, depending on location, sales volume, and marketing effectiveness.
How can investors apply for the franchise?
Prospective franchisees can contact the brand to submit an application, review outlet formats, and initiate the onboarding process. ## Similar Franchise Opportunities
