Hi-Jinks Franchise
Franchise Quick Facts
| Brand Name | Hi-Jinks |
|---|---|
| Industry / Business Category | Kids Entertainment / Family Entertainment Centers |
| Founded Year | 2009 |
| Franchise Started Year | 2015 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 50 Lakh – 1 Crore |
| Franchise Fee | No brand fee |
| Royalty Fee | 10% of revenue |
| Space Requirement | 5,000 – 10,000 Sq.ft |
| Staff Requirement | Multi-role staff for operations, safety, and customer service |
| Expected Payback Period | 7–10 Months |
1. What is Hi-Jinks?
Hi-Jinks is a franchise in the family entertainment center segment, offering indoor amusement experiences such as arcade gaming, bowling, and activity-based attractions. It operates in the leisure and recreation industry, targeting families, children, and young adults seeking group entertainment in urban and semi-urban markets.
2. How the Business Works
The business functions as a destination-based entertainment venue where customers pay for access to games and activities. Visitors enter the facility, purchase game credits or activity tickets, and engage in multiple attractions during their visit.
Daily operations typically include:
1. Managing entry, ticketing, and game credits
2. Supervising arcade machines, rides, and play zones
3. Ensuring safety and maintenance of equipment
4. Handling customer service and group bookings
Revenue is generated through per-use game fees, bundled packages, group events, and add-on sales such as food or merchandise.
3. Products or Services Offered
Core Entertainment Offerings
- Arcade gaming machines
- Bowling lanes
- Gyroscope and motion-based rides
- Soft play zones for children
Additional Revenue Services
- Party hosting and group bookings
- Family entertainment packages
- On-site food and snack sales (where applicable)
4. How the Franchise Model Works
Franchise partners operate large-format entertainment centers under the Hi-Jinks brand. Their responsibilities include:
- Setting up and managing the facility
- Maintaining equipment and ensuring safety standards
- Hiring and training staff
- Managing daily operations and customer engagement
The franchisor supports franchisees through:
- Brand identity and concept design
- Operational frameworks and guidelines
- Assistance with setup and attraction planning
- Ongoing business and marketing support
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 50 Lakh – 1 Crore |
|---|---|
| Franchise Fee | Not required (zero brand fee structure) |
| Royalty | 10% of revenue |
| Setup Cost Components | Interior build-out, gaming equipment, rides, safety systems, and initial marketing |
The absence of a brand fee shifts the investment focus toward infrastructure and equipment, which form the core of the business.
6. Space and Infrastructure Requirements
| Space Requirement | 5,000 to 10,000 Sq.ft |
|---|---|
| Preferred Locations | Shopping malls, commercial complexes, or high-footfall urban areas |
| Infrastructure Needs | Gaming machines, bowling setup, rides, safety equipment, ticketing systems |
| Staffing | Operational staff for games, technicians, customer service, and supervision |
7. Training and Franchise Support
Hi-Jinks provides structured support to franchise partners, including:
- Training on operations, safety, and customer handling
- Guidance on layout planning and attraction mix
- Marketing assistance for local promotions and launch campaigns
- Ongoing operational support to manage performance and maintenance
8. Revenue Model and ROI Factors
Revenue is driven by multiple streams:
- Pay-per-play gaming and ride usage
- Group bookings such as birthday parties and events
- Food and beverage add-ons
- Repeat visits from families and regular customers
Key ROI drivers include footfall volume, location quality, and attraction mix. The model benefits from repeat visits due to its family-oriented offering. The expected payback period is estimated at 7–10 months under efficient operations.
9. Brand History and Expansion
| Established Year | 2009 |
|---|---|
| Franchise Launch | 2015 |
| Existing Presence | Operational locations in cities such as Dehradun, Mussoorie, and Yamunanagar |
| Expansion Strategy | Growth through franchise-led rollout in urban and emerging city markets |
The brand’s expansion approach focuses on replicating large-format entertainment centers in high-demand leisure markets.
10. Key Advantages of the Franchise
- Growing demand for indoor family entertainment spaces
- Multiple revenue streams within a single outlet
- Repeat customer potential driven by group and family visits
- Structured operational support from the brand
- No upfront brand fee, allowing capital allocation toward infrastructure
11. Who Should Consider This Franchise
- Entrepreneurs interested in the entertainment and leisure industry
- Investors with access to large commercial spaces
- Business owners targeting family and group-based customer segments
- Operators looking for experience-based retail concepts rather than product-based businesses
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Accepting franchise applications in 15 states & UTs
What is the investment required for Hi-Jinks franchise?
The total investment typically ranges from INR 50 Lakh to 1 Crore. This includes setup costs for gaming equipment, interior build-out, and operational infrastructure required to run a large-format entertainment center.
How does the Hi-Jinks franchise business work?
The business operates as an indoor entertainment center where customers pay to access games and attractions. Revenue is generated through per-play charges, group bookings, and additional services like food or party hosting.
What space is required for the franchise?
A large space between 5,000 and 10,000 square feet is required to accommodate multiple attractions such as arcade games, bowling, and play zones. Locations in malls or high-footfall commercial areas are preferred.
How long does it take to recover the investment?
The estimated payback period is between 7 to 10 months, depending on footfall, pricing strategy, and operational efficiency. High-traffic locations can accelerate recovery timelines.
How can investors apply for the franchise?
Interested investors can initiate the process by contacting the brand for evaluation. The process typically includes location assessment, investment planning, and onboarding support before setting up the facility. ## Similar Franchise Opportunities
