Hazy And Dawn Franchise

Franchise Quick Facts

1. What is Hazy And Dawn?

Hazy And Dawn is a café-style quick service restaurant brand focused on handcrafted beverages, light meals, and a relaxed customer experience. It operates within the urban café and beverage franchise segment, serving customers seeking coffee, tea, and casual dining in a comfortable environment.

The franchise represents a small-format café business model centered on beverages, quick bites, and social or work-friendly spaces.

2. How the Business Works

The business follows a café-based service model combining dine-in and takeaway formats.

Customer Journey

• Customers visit for coffee, tea, or snacks
• Orders are placed at the counter
• Items are prepared and served quickly
• Customers either dine in or take away

Operational Workflow

• Beverage preparation (coffee, tea, cold drinks)
• Light food assembly (snacks and desserts)
• Billing and service
• Seating management (if dine-in available)

Revenue Generation

• Sales of beverages and food items
• Repeat visits driven by daily consumption habits

The model relies on high-frequency purchases and customer retention.

3. Products or Services Offered

The brand offers a multi-category café menu.

Beverage Categories

• Espresso-based coffees (espresso, cappuccino, latte)
• Cold brews and specialty beverages
• Tea variants (black tea, herbal tea, chai blends)
• Refreshers and mocktails

Food Offerings

• Breakfast items (sandwiches, baked goods)
• Light meals (wraps, snacks, pasta)
• Desserts (cakes, brownies, pastries)

Special Features

• Signature flavor combinations
• Seasonal beverage options

The product mix supports both quick consumption and longer café visits.

4. How the Franchise Model Works

The franchise operates as a compact café outlet managed by the franchise partner.

Franchise Partner Responsibilities

• Daily outlet operations
• Staff hiring and training
• Customer service and quality control
• Local marketing and engagement

Franchisor Responsibilities

• Brand identity and menu framework
• Operational guidelines
• Product standardization and training
• Marketing direction

Outlet Structure

• Small-format café
• Counter-based service model
• Optional seating depending on space

This setup allows franchisees to run a manageable food service business with standardized processes.

5. Franchise Cost and Investment Overview

The total investment required is INR 2 lakh to 5 lakh, positioning it as an entry-level café franchise.

Key Cost Components

• Interior setup and branding
• Coffee machines and preparation equipment
• Initial inventory (ingredients and packaging)
• Licensing and working capital

The 3% royalty fee represents an ongoing payment for brand usage and operational support.

6. Space and Infrastructure Requirements

Space Requirement

• 150 to 300 sq. ft.

Preferred Locations

• High footfall areas
• Near colleges, offices, or residential hubs
• Shopping streets or compact commercial zones

Infrastructure Needs

• Beverage preparation counter
• Basic kitchen setup
• Seating (optional based on layout)

Staffing

• Barista and service staff
• Small team sufficient for daily operations

The format is designed for low space utilization with efficient service flow.

7. Training and Franchise Support

The brand provides support aimed at maintaining consistent customer experience and product quality.

Support Areas

• Beverage preparation training
• Menu execution guidance
• Store setup assistance
• Branding and promotional support
• Operational process training

These systems help franchise partners maintain standardized service and product delivery.

8. Revenue Model and ROI Factors

Revenue Streams

• Coffee and beverage sales
• Snack and dessert sales

Demand Drivers

• Daily consumption habits of coffee and tea
• Social and work-related café visits
• Growing café culture in urban areas

Profitability Factors

• High-margin beverage items
• Repeat customer visits
• Efficient cost control

ROI Outlook

• Estimated payback period of 1 to 2 years, depending on location and sales volume

9. Brand History and Expansion

Hazy And Dawn was established in 2024 and has begun expanding through a franchise-led café model.

Expansion Approach

• Focus on small-format outlets
• Entry into urban and semi-urban markets
• Gradual network development

The early-stage network indicates a scalable rollout strategy with controlled expansion.

10. Key Advantages of the Franchise

• Low initial investment compared to full-scale cafés
• Compact space requirement
• High repeat purchase category (beverages)
• Scalable and standardized operations
• Growing demand for café-style experiences
• Moderate royalty structure

11. Who Should Consider This Franchise

This franchise may suit:

• First-time entrepreneurs entering the food business
• Individuals interested in café or beverage concepts
• Small investors seeking compact retail formats
• Operators looking for a low-cost QSR model
• Professionals transitioning into hospitality ventures

Similar Franchise Opportunities

Entrepreneurs exploring café and beverage franchises may also consider:

• Café Coffee Day
• Barista
• Chaayos
• Tea Time
• Blue Tokai Coffee Roasters

These brands operate in similar café and beverage segments. Hazy And Dawn presents a compact café franchise model focused on beverages, customer experience, and repeat consumption, suitable for small-scale operators entering the QSR space.