Gravity Franchise
Franchise Quick Facts
| Brand Name | Gravity |
|---|---|
| Industry / Business Category | Mens Footwear |
| Founded Year | 1991 |
| Franchise Started Year | 2016 |
| Total Franchise Outlets | 20 to 50 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise/Brand Fee | INR 1,00,000 |
| Royalty Fee | 40% of revenue |
| Space Requirement | 400 – 900 sq.ft |
| Staff Requirement | Minimum of 2 personnel for daily operations |
| Expected Payback Period | 1–2 years |
1. What is Gravity?
Gravity is a menswear and footwear brand operating in the fashion retail sector. It provides ready-to-wear clothing and footwear including casual and formal shirts, pants, T-shirts, denim, belts, and ties. The brand targets male consumers seeking fast-fashion, trend-focused apparel and accessories. The franchise falls under lifestyle and apparel retail.
2. How the Business Works
Franchise outlets operate as retail stores offering a variety of men’s clothing and footwear. Customers browse and select products in-store, assisted by sales staff. Daily operations include merchandising, inventory management, sales transactions, and customer service. Revenue is generated primarily from product sales, supported by repeat visits driven by seasonal trends and new collections.
3. Products or Services Offered
- Casual Shirts & T-Shirts – Everyday wear for urban male consumers
- Casual and Formal Pants – Denim, cotton, and tailored options
- Footwear – Men’s shoes and casual footwear
- Accessories – Belts, ties, and complementary fashion items
4. Franchise Structure and Operating Model
| Role of Franchise Partner | Operate the retail store, manage daily sales and staff, and maintain customer service standards |
|---|---|
| Franchise Owner Responsibilities | Oversee daily operations, ensure inventory availability, execute local marketing, and adhere to brand guidelines |
| Outlet Operations | Stores operate as exclusive branded points of sale following Gravity’s merchandising and operational protocols |
| Franchisor Support | Provides interior setup guidance, site selection assistance, inventory supply, digital marketing, staff recruitment, and administrative support |
5. Franchise Cost and Investment
| Estimated Investment Range | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise/Brand Fee | INR 1,00,000 |
| Royalty / Ongoing Fees | 40% of revenue |
| Setup Costs Include | Store infrastructure, inventory procurement, display equipment, marketing, and staffing |
Investment covers retail readiness and operational setup for men’s footwear and apparel sales.
6. Space and Setup Requirements
| Required Space | 400 – 900 sq.ft retail outlet |
|---|---|
| Preferred Locations | High-traffic shopping areas, ground-level visibility |
| Equipment Needs | Display racks, shelving, counters, POS systems, and storage units |
| Staffing Requirements | Minimum of 2 employees to manage sales and inventory |
7. Training and Franchise Support
| Operational Training | Sales management, inventory handling, and customer engagement |
|---|---|
| Store Setup Guidance | Assistance with layout, interior, and display arrangement |
| Marketing Support | Digital campaigns, local promotions, and brand visibility strategies |
| Supply Chain Support | Regular inventory replenishment and product updates |
| Ongoing Operational Guidance | Continuous support for staff management, sales processes, and customer service |
8. Revenue Model and ROI Factors
| Revenue Sources | Retail sales of footwear, clothing, and accessories |
|---|---|
| Pricing Structure | Products priced competitively within fast-fashion menswear segment |
| Customer Demand Drivers | Urban male consumers seeking trend-based apparel and footwear |
| Repeat Purchase Potential | Moderate to high, supported by seasonal collections and new arrivals |
| Expected Payback Period | 1–2 years depending on sales performance and location traffic |
9. Brand Background and Expansion
| Established Year | 1991 |
|---|---|
| Franchise Commenced | 2016 |
| Franchise Network | 20 to 50 outlets across India |
| Markets Served | Urban centers with high footfall and retail demand |
| Expansion Strategy | Targeted franchise growth in high-traffic shopping areas and continued expansion of exclusive brand outlets (EBOs) |
10. What Makes This Franchise Different
Gravity’s franchise model combines fast-fashion menswear with footwear retail under a single brand, offering a one-stop lifestyle destination. Unlike typical men’s apparel outlets, the focus is on a FOFO (Franchise-Owned Franchise-Operated) structure with flexible space requirements and integrated operational support, enabling investors to leverage pre-defined layouts and merchandising for faster market entry.
11. Key Advantages of the Franchise
- Access to urban menswear and footwear retail market
- Scalable store model with flexible outlet size
- Repeat customer potential through seasonal collections
- Comprehensive support in store setup, marketing, and operations
- Opportunity to expand alongside a recognized fashion brand
12. Who Should Consider This Franchise
- Entrepreneurs with retail management experience
- Investors seeking urban fashion retail opportunities
- Operators with access to commercial space and capital for setup
- Individuals aiming for fast-fashion menswear and footwear market entry
Similar Franchise Opportunities
1. Louis Philippe Exclusive Store – Men’s apparel and footwear franchise
2. Peter England Retail Outlet – Urban menswear retail
3. Van Heusen Men’s Wear Franchise – Clothing and accessories network
4. Bata Exclusive Store – Footwear retail chain
5. Allen Solly Retail Outlet – Fashion and lifestyle men’s wear
This profile provides a neutral, research-focused overview of Gravity, detailing operational model, investment requirements, and franchise structure for potential investors.
Accepting franchise applications in 35 states & UTs
What is the investment required for Gravity franchise?
Investors need INR 10 Lakh – 20 Lakh, covering store setup, inventory, and operational readiness. The franchise/brand fee is INR 1,00,000, with ongoing royalty payments at 40% of revenue.
How does the Gravity franchise business operate?
Franchisees manage retail outlets for men’s apparel and footwear, overseeing staff, merchandising, inventory, and sales processes. The franchisor provides operational guidance, inventory support, and marketing assistance.
What space is required for the franchise?
Stores require 400 – 900 sq.ft, preferably in high-traffic, ground-level shopping areas for visibility and customer accessibility.
How long does it take to recover the investment?
The expected payback period is 1–2 years depending on sales volume, location performance, and customer traffic.
How can investors apply for the franchise?
Prospective franchisees can apply through the company’s franchise management channel, discuss site selection and operational support, pay the brand fee, and begin setup with guidance from the franchisor. ### Similar Franchise Opportunities
