What
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  • imageAdvertising & Marketing
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  • imageBusiness Services
  • imageEducation
  • imageFood & Beverage
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Where
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At a glance
2 Lakhs - 5 Lakhs
Investment Range
6 - 10
Franchise Count
101 - 500 sq.ft
Area Required
On Inquiry
Payback Period
13
Years in Franchising

Friendly Toyz Franchise

Welcome to FriendlyToyz.com – Pioneers in ‘Toys as a Service’

At FriendlyToyz.com, we embarked on a unique journey to revolutionize the way children engage with toys. Our vision was simple yet innovative: to offer children the perfect toys at the right age to nurture their skill development. We aimed to make this experience not only hassle-free for parents but also budget-friendly, all while ensuring that children remained happily occupied and engaged.

From Local Initiative to Delhi/NCR’s Preferred Choice

Our journey began as a local service in Faridabad, and quickly gained popularity across Delhi/NCR. Our commitment to excellence led us to offer an array of unparalleled features, including free home delivery, seamless toy exchanges, flexible service postponements, detailed instruction sheets with each toy, personalized toy jackets, and cost-effective subscription plans. We wholeheartedly strive to make this experience truly memorable for both children and parents alike.

Expanding Our Horizon

Today, our comprehensive ‘Toys as a Service’ portfolio includes additional offerings such as the Weekly Book Service Library, Big Toys on Rent, and a Play Zone for Parties. Our relentless pursuit of growth and excellence drove us to acquire our largest competitor in Gurgaon, Toypedia, solidifying our position as the largest toy library in Delhi/NCR, both in terms of subscribers and toy collection.

In less than a year, we welcomed another Gurgaon-based toy library, Khilona, into our family. Our dedication to quality and customer satisfaction has garnered us numerous accolades, including being ranked as the #1 Kids Library/Activity Center in India by Parents & Kids Choice Awards (RivoKids).

We were also honored as the Best Toy Library by Kids Stop Press in 2016 and 2017. Our recent recognition as Startup of the Year by Startup 360 further reinforces our unwavering commitment to excellence.

Creating Entrepreneurial Opportunities

At FriendlyToyz.com, we aspire to provide an enriching platform for individuals seeking low-investment, quick-start, and entrepreneurial opportunities in the children’s industry. Our mission is to continue to innovate, grow, and serve our valued customers, ensuring that children always have access to the best toys and resources for their development and enjoyment.

Education Sports & Activity Centers Arts B2C Owner-Operated Family
Investment and financials
Cost overview
Investment range 2 Lakhs - 5 Lakhs
Franchise / Brand fee On Inquiry
Royalty / Commission On Inquiry
Investment tier Low-Mid
Area required 101 - 500 sq.ft
Staff required 2 - 8
Setup complexity Moderate
Business term 3 Years
Renewal available Yes
Returns outlook
Expected monthly revenue
₹25K – 75K
Revenue model High
Business model B2C
Break-even
Capital payback On Inquiry
Capital sensitivity High
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Residential
Property required Residential
Home-based possible No
Can run part-time Yes
Primary customer Family
Market characteristics
Seasonality Medium
Recession resistance Medium
Digital integration Medium
Years in franchising 13 Years
Avg units / year 0.8
Ideal for
First-time business owner Young professional Family-backed investor
Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Online
Business term
3 Years
Renewal available
Yes
Brand strength
13 Years
Years Franchising
0.8
Avg Units / Year
2012
Founded
B
Brand Tier
B
Tier B — Growing brand with expanding presence
A+Established AMature BGrowing CStartup
Growing
Forefind rank history
Current rank
#102
Sports & Activity Centers category
2025
Moved up 38 places since 2020
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
None mandatory
Setup complexity:
Moderate
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