Eyetrendz Franchise
1. Brand Overview
Eyetrendz is an optical retail and wholesale business operating in the men’s fashion accessories sector, specializing in eyewear products. The brand serves consumers seeking branded and functional eyewear, providing both frames and related accessories. Its retail presence is currently in Dwarka, New Delhi, with plans for expansion through franchising.
2. Business Model
Eyetrendz operates by selling eyewear directly to consumers through retail stores while also maintaining a wholesale distribution model. Revenue is generated from the sale of eyewear products, including prescription glasses, fashion frames, and accessories. Daily operations include customer consultation, product selection, fitting services, and retail sales management.
3. Products or Services Offered
- Branded Eyeglasses and Sunglasses
- Fashion Eyewear Accessories
- Prescription Lenses and Frame Fittings
- Customer Consultation and Eyewear Selection Services
4. How the Franchise Model Works
Franchise partners manage retail operations, including store administration, sales, and customer service. The franchisor supplies initial stock, necessary equipment, and marketing materials. Franchisees follow brand guidelines and operational procedures while the franchisor provides support for product sourcing, promotions, and business management.
5. Franchise Investment Overview
| Estimated Investment Range | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise / Brand Fee | INR 300,000 |
| Setup Cost Components | Initial inventory, retail fixtures, point-of-sale equipment, marketing materials |
| Royalty / Ongoing Fees | 20% of revenue |
6. Infrastructure and Setup Requirements
| Space Requirement | 300 Sq.ft |
|---|---|
| Preferred Locations | Urban retail areas with high footfall |
| Equipment Needs | Display units, fitting stations, point-of-sale systems |
| Staffing Considerations | Store manager, sales staff, and optician support |
7. Training and Franchise Support
- Initial operational training covering sales, customer service, and eyewear fitting
- Marketing support including materials and campaigns
- Guidance on inventory management and supplier coordination
- Ongoing operational support and business advisory services
8. Revenue Model and ROI Considerations
Revenue is primarily generated from eyewear and accessory sales. The business benefits from repeat customer purchases and brand recognition in its target market. The franchise model includes royalties, with franchisees retaining the remaining revenue. Expected payback period for investment is 1–3 months, reflecting low startup overheads and operational efficiency.
9. Brand Background and Expansion
| Established Year | 1993 |
|---|---|
| Franchise Launch | 2018 |
| Current Franchise Outlets | None, with expansion planned |
| Market Presence | Retail store in Dwarka, New Delhi |
| Expansion Strategy | Focus on franchise-based growth to increase retail presence across urban markets |
10. Key Advantages of the Franchise Opportunity
- Established brand with over 30 years in the optical sector
- Low space requirement for efficient retail setup
- Franchisor provides stock, equipment, and marketing materials
- Potential for rapid payback due to streamlined operations
- Support in training and operational guidance
11. Franchise Investment Snapshot
| Investment Range | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise / Brand Fee | INR 300,000 |
| Space Requirement | 300 Sq.ft |
| Royalty Fee | 20% |
| Likely Payback Period | 1–3 months |
| Current Franchise Outlets | 0 |
