What
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Where
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At a glance
10 Lakhs - 20 Lakhs
Investment Range
1 - 5
Franchise Count
501 - 1,000 sq.ft
Area Required
On Inquiry
Payback Period
41
Years in Franchising

Exelixi Management Company Pvt Ltd Franchise

The Simba Store: Your Ultimate Destination for Toys and More

In 2013, The Simba Store emerged as India’s premier toy chain, poised to revolutionize the toy shopping experience nationwide. Globally renowned as the world’s 3rd largest toy manufacturer, SIMBA has established its presence in over 25 countries. With an impressive portfolio of international movie licenses, an extensive catalog boasting more than 6500 diverse SKUs, and a price range that accommodates all budgets, The SIMBA Store is primed to become the go-to destination for children across India.

From classic toys to cutting-edge electronic games, from huggable plush toys to engaging educational products, The SIMBA Store offers an unparalleled selection. Our appeal spans across all age groups, from toddlers to teenagers, ensuring that every visitor encounters an enchanting experience with our friendly red elephant mascot.

The SIMBA Store promises an elevated shopping expedition, showcasing the highest quality international products that have captivated children worldwide for over three decades. Now, this celebrated legacy is brought to India, where we are set to redefine toy shopping. Join us on a journey of discovery and delight at The Simba Store, your gateway to a world of fun and creativity.

Retail Toy Shops B2C Owner-Operated Family
Investment and financials
Cost overview
Investment range 10 Lakhs - 20 Lakhs
Franchise / Brand fee On Inquiry
Royalty / Commission On Inquiry
Investment tier Mid
Area required 501 - 1,000 sq.ft
Staff required 2 - 5
Setup complexity Simple
Business term 5 Years
Renewal available Yes
Returns outlook
Expected monthly revenue
₹1.2L – 3.8L
Revenue model High
Business model B2C
Break-even
Capital payback On Inquiry
Capital sensitivity Medium
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street
Property required Mall/High Street
Home-based possible No
Can run part-time No
Primary customer Family
Market characteristics
Seasonality Medium
Recession resistance High
Digital integration High
Years in franchising 41 Years
Avg units / year
Ideal for
Experienced professional Small retailer upgrading to branded model
Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
At the store
Business term
5 Years
Renewal available
Yes
Brand strength
41 Years
Years Franchising
Avg Units / Year
1984
Founded
C
Brand Tier
C
Tier C — Startup brand with early market presence
A+Established AMature BGrowing CStartup
Startup
Forefind rank history
Current rank
#15
Retail category
2025
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
Trade License
BIS for toys
Setup complexity:
Simple
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