Erisha Franchise
Franchise Quick Facts
| Brand Name | Erisha |
|---|---|
| Industry / Business Category | Automobile Accessories / Beauty & Personal Care |
| Founded Year | 2017 |
| Franchise Started Year | Not specified |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 50 K – 2 Lakh |
| Franchise Fee | Security deposit of Rs. 1,00,000 or 40% of sales value (refundable) |
| Royalty Fee | Profit-sharing: 10% on sales up to Rs. 1,00,000, 8% above Rs. 1,00,000 |
| Space Requirement | Minimum 50 Sq.ft |
| Staff Requirement | 1–3 employees for sales, inventory, and customer support |
| Expected Payback Period | 6–9 months |
1. What is Erisha?
Erisha is a franchise-based retail brand operating under Edria Services, specializing in beauty and personal care products such as color cosmetics and deodorants. The brand targets individual consumers, beauty enthusiasts, and retail shoppers in high-footfall areas. The Erisha franchise enables entrepreneurs to operate small retail outlets with low investment while providing guaranteed earning potential.
2. How the Business Works
Franchise outlets function as compact retail stores for selling cosmetics and personal care products. Customers interact directly with the outlet to purchase products, seek demonstrations, and receive guidance on new offerings. Daily operations include managing inventory, processing sales, and maintaining product displays. Revenue is generated primarily through product sales and profit-sharing on monthly turnover.
3. Products or Services Offered
| Color Cosmetics | Lipsticks, foundations, eye makeup, blush, and other cosmetic essentials |
|---|---|
| Deodorants & Perfumes | Fragrances catering to men and women |
| Personal Care Products | Skincare, haircare, and grooming items |
| Retail Services | Customer engagement, product demonstrations, and on-site promotions |
4. How the Franchise Model Works
Franchise partners operate individual retail outlets, managing sales and inventory. Responsibilities include:
- Running daily retail operations
- Stock management and ordering
- Customer service and brand representation
Franchisor support includes:
- Supply of products and initial inventory
- Marketing materials and promotional guidance
- Ongoing operational support and business guidance
Franchisees benefit from a proven business model and a guaranteed minimum sales value, reducing entry risk.
5. Franchise Cost and Investment Overview
| Initial Investment | INR 50 K – 2 Lakh |
|---|---|
| Franchise Fee / Security Deposit | Rs. 1,00,000 or 40% of sales value (refundable, accrues bank interest) |
| Setup Costs | Retail space setup, inventory purchase, and branding materials |
| Royalty / Profit Sharing | 10% profit up to Rs. 1,00,000 sales, 8% on additional sales |
6. Space and Infrastructure Requirements
| Space Requirement | Minimum 50 Sq.ft for outlet |
|---|---|
| Preferred Locations | High-traffic urban or semi-urban areas, shopping centers, local markets |
| Equipment / Infrastructure Needs | Display counters, storage shelves, POS system |
| Staffing Requirements | 1–3 employees depending on outlet size |
7. Training and Franchise Support
- Initial training on product knowledge, sales techniques, and inventory management
- Ongoing marketing and promotional guidance
- Operational support including order management and store layout
- Assistance with customer engagement strategies
8. Revenue Model and ROI Factors
Revenue is derived from product sales, with profit-sharing based on monthly turnover. Franchisees are guaranteed a minimum sales value, ensuring early-stage cash flow. Profitability increases with higher sales volume due to tiered profit percentages. Expected payback period ranges from 6–9 months depending on location and demand.
9. Brand History and Expansion
| Parent Company | Edria Services |
|---|---|
| Brand Launch | Erisha, 2017 |
| Franchise Outlets | 1–10 initially, with plans to expand to 100 outlets in West Bengal |
| Geographic Markets | Primarily urban regions in West Bengal, India |
| Expansion Plans | Scale operations through new franchise partnerships, increasing brand presence in high-footfall retail spaces |
10. Key Advantages of the Franchise
- Low initial investment with minimal space requirement
- Guaranteed minimum sales value for early-stage financial security
- Profit-sharing model with potential for increased earnings
- Access to comprehensive product range and supply chain support
- Growth potential in the expanding beauty and personal care sector
11. Who Should Consider This Franchise
- Entrepreneurs seeking low-risk retail opportunities
- Individuals entering the beauty and personal care industry
- Small business owners looking for high-footfall micro-retail opportunities
- Investors seeking predictable returns in retail with minimal operational overhead
13. Similar Franchise Opportunities
- Lakmé Salon Franchise – Beauty and personal care retail
- Colorbar Cosmetics Franchise – Cosmetics and skincare retail
- Nykaa Mini Store Franchise – Online and offline beauty retail
- Oriflame Beauty Outlet – Personal care and cosmetics franchise
- VLCC Wellness Centers – Skincare, health, and wellness services
Erisha provides a low-capital, high-potential retail franchise opportunity in the beauty and personal care sector, with guaranteed earnings, comprehensive support, and access to a growing market in India.
What is the investment required for Erisha franchise?
The investment ranges between INR 50 K and 2 Lakh, covering outlet setup, initial inventory, and branding costs.
How does the Erisha franchise business work?
Franchisees operate a compact retail store selling cosmetics and personal care products, supported by supply chain and marketing from the franchisor.
What space is required for the franchise?
A minimum of 50 Sq.ft is required, suitable for kiosks, local markets, or small retail shops.
How long does it take to recover the investment?
The expected payback period is 6–9 months, depending on sales volume and location.
How can investors apply for the franchise?
Prospective franchisees can contact Erisha to submit an application, secure the required outlet space, and begin operations under the franchise agreement. ## 13. Similar Franchise Opportunities
