Concept 10 10 Franchise

1. Brand Overview

Concept 10 10 is a health and fitness brand operating within the wellness and personal care industry. The company provides scientifically designed fitness programs supported by specialized equipment and trained staff. Its services cater to individuals seeking structured exercise routines, guided fitness sessions, and wellness-focused health solutions.

The brand targets customers interested in personalized and evidence-based fitness experiences.

2. Business Model

Concept 10 10 operates through physical fitness centers offering structured exercise programs and wellness services.

Key operational aspects include:

• Customer enrollment for individual or group fitness programs
• Delivery of guided workout sessions using specialized equipment
• Monitoring and tracking client progress through trained staff
• Revenue generation through membership fees, program packages, and fitness services

Outlets operate on a service-based model, providing both equipment access and instructor-led sessions.

3. Products or Services Offered

Franchise outlets provide the following primary services:

These services are structured to offer clients measurable progress and professional guidance.

4. How the Franchise Model Works

The franchise model allows partners to operate Concept 10 10 fitness centers under the brand name:

• Franchise partners manage day-to-day operations of the outlet
• Outlets deliver fitness programs, client management, and staff supervision
• Franchisees are responsible for implementing brand-approved fitness methodologies
• The franchisor provides operational guidelines, equipment specifications, and staff training support

This structure ensures consistency in service quality and brand standards across locations.

5. Franchise Investment Overview

Financial requirements for establishing a franchise include:

Estimated Investment: INR 2,00,000 – 5,00,000

• Investment covers space setup, specialized fitness equipment, initial marketing, and operational setup

Franchise fees, royalties, and ongoing charges are not specified but the investment focuses on outlet readiness and service delivery.

6. Infrastructure and Setup Requirements

The infrastructure supports guided fitness programs and equipment-based training.

7. Training and Franchise Support

Franchisees receive support in the following areas:

• Operational training for center management and client engagement
• Guidance on program delivery and use of specialized equipment
• Staff training and certification in fitness methodologies
• Assistance with marketing and membership promotion

Support ensures franchise partners can maintain brand standards and operational efficiency.

8. Revenue Model and ROI Considerations

Revenue is generated primarily through client memberships and fitness program fees.

Factors influencing ROI include:

• Membership enrollment and retention rates

• Popularity of offered fitness programs

• Operational efficiency and staff utilization

• Pricing strategies and service packages

Expected Payback Period: 1–2 years

The model relies on recurring membership revenue and structured fitness service delivery.

9. Brand Background and Expansion

The brand emphasizes a scientific approach to fitness and structured operational procedures for franchisees.

10. Key Advantages of the Franchise Opportunity

• Access to a structured, evidence-based fitness program
• Moderate initial investment suitable for first-time entrepreneurs
• Recurring revenue from memberships and training programs
• Operational support including staff training and program guidance
• Potential to expand in urban and high-demand health markets

11. Franchise Investment Snapshot