Chicken Only Chicken Franchise
Franchise Quick Facts
| Brand Name | Chicken Only Chicken (COC) |
|---|---|
| Industry / Category | Quick Service Restaurant (QSR) |
| Founded Year | 2021 |
| Franchise Started | 2021 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 10,000 – 50,000 |
| Franchise Fee | Not required |
| Royalty Fee | ~2% |
| Space Requirement | 300 – 450 sq. ft. |
| Staff Requirement | Small team with basic cooking skills |
| Expected Payback Period | 1 – 6 months |
1. What is Chicken Only Chicken?
Chicken Only Chicken (COC) is a quick service restaurant brand focused on serving meat-based shawarma and BBQ-style products. The concept centers on delivering shawarma made entirely from meat, without the inclusion of vegetables or fillers, targeting customers who prefer a meat-heavy fast food experience.
The brand operates in the fast-casual dining segment, primarily serving urban consumers seeking quick, protein-focused meals.
2. How the Business Works
The business follows a streamlined QSR model with a focused menu and simplified kitchen operations.
Customers typically order ready-to-eat items such as shawarma wraps or BBQ servings. Orders are prepared using pre-defined preparation methods and standardized ingredients. The workflow involves:
- Meat preparation and marination
- Rotisserie or grill-based cooking
- Assembly and quick service delivery
Revenue is generated through high-volume daily sales, supported by quick turnaround times and repeat customer visits. The limited menu reduces complexity and allows faster service.
3. Products or Services Offered
The outlet primarily focuses on a narrow range of food items designed for operational efficiency:
| Meat-Based Shawarma | Core product with a meat-only composition |
|---|---|
| BBQ Items | Grilled meat options with standardized seasoning |
| Quick-Service Meals | Ready-to-eat formats suitable for takeaway and dine-in |
The menu is intentionally limited to reduce wastage, simplify inventory, and maintain consistent quality.
4. How the Franchise Model Works
The franchise model is designed for ease of operation and quick setup.
- The franchise partner owns and operates the outlet
- Daily operations are managed by a small team following standardized processes
- Food preparation methods are predefined by the brand
The franchisor provides:
- Initial setup guidance
- Operational training
- Branding and marketing support
- Ongoing business assistance
The model does not require highly skilled chefs, making it accessible for first-time business operators.
5. Franchise Cost and Investment Overview
The investment required to start a Chicken Only Chicken outlet is relatively low compared to typical QSR brands.
Investment components include
- Outlet setup and interiors
- Basic kitchen equipment
- Initial raw material procurement
- Working capital
There is no franchise fee, which reduces the upfront cost barrier. A royalty fee of approximately 2% applies to ongoing operations.
This cost structure makes the model suitable for low-investment entry into the food service sector.
6. Space and Infrastructure Requirements
To launch a franchise outlet, the following setup is typically required:
| Space | 300 to 450 sq. ft. |
|---|---|
| Location Type | High footfall areas such as markets, food streets, or commercial zones |
| Kitchen Setup | Basic grilling and shawarma equipment |
| Seating | Optional, depending on format (takeaway or small dine-in) |
Staffing Needs
- 1–2 kitchen staff
- 1 service or billing staff
The compact format allows flexibility in choosing locations and reduces rental costs.
7. Training and Franchise Support
Franchise partners receive structured support to ensure operational consistency.
Support includes
- Hands-on training at an operational outlet
- Assistance with store setup and layout
- Guidance on procurement and inventory
- Branding and local marketing support
- Ongoing operational assistance
This support framework helps maintain standardized quality across outlets and reduces the learning curve for new operators.
8. Revenue Model and ROI Factors
Revenue is driven by daily sales volume and efficient operations.
Key revenue drivers
- High demand for quick, meat-based meals
- Fast order preparation enabling higher customer turnover
- Repeat purchases from regular customers
Financial considerations
- Daily sales potential: approximately INR 25,000 – 45,000 (location dependent)
- Controlled costs due to limited menu
- Reduced wastage improves margins
The model indicates relatively quick capital recovery, supported by low initial investment and streamlined operations.
9. Brand History and Expansion
Chicken Only Chicken was established in 2021 and began franchising in the same year.
Since inception:
- The brand has expanded to approximately 10–20 franchise outlets
- Growth has been focused on urban and semi-urban markets
- Expansion is driven through franchise partnerships rather than company-owned outlets
The concept is positioned as a niche offering within the QSR segment.
10. Key Advantages of the Franchise
- Focused menu simplifies operations and reduces wastage
- Low initial investment compared to traditional QSR brands
- No franchise fee lowers entry barrier
- Compact outlet size reduces rental and setup costs
- Quick service model supports high customer turnover
- Standardized processes reduce dependency on skilled chefs
- Ongoing franchisor support assists in daily operations
What is the investment required for Chicken Only Chicken franchise?
The estimated investment ranges between INR 10,000 and 50,000, depending on location, setup scale, and operational requirements.
How does the Chicken Only Chicken franchise business work?
The outlet operates as a quick service restaurant serving meat-based shawarma and BBQ items using standardized preparation methods and a limited menu.
What space is required for this franchise?
A compact space of approximately 300 to 450 sq. ft. is sufficient to operate the outlet efficiently.
How long does it take to recover the investment?
The expected payback period is estimated between 1 to 6 months, depending on sales performance and cost management.
How can investors apply for the franchise?
Interested individuals can apply by contacting the brand directly through its official communication channels to initiate the onboarding and evaluation process.
