Chayranaa Franchise
Franchise Quick Facts — Chayranaa
| Brand Name | Chayranaa |
|---|---|
| Industry / Business Category | Quick Service Restaurants (Tea & Café) |
| Founded Year | 2024 |
| Franchise Started Year | 2024 |
| Total Franchise Outlets | 1 – 10 |
| Estimated Investment | INR 10 lakh – 20 lakh |
| Franchise Fee | INR 3,00,000 |
| Royalty Fee | 3% |
| Space Requirement | 350 – 450 sq. ft. |
| Staff Requirement | Small team including beverage makers and service staff |
| Expected Payback Period | 1 – 2 years |
1. What is Chayranaa?
Chayranaa is a tea-focused quick service café brand that offers a range of tea, coffee, and snack options designed for everyday consumption and social interaction.
The franchise operates in the café and beverage segment, targeting urban consumers such as students, professionals, and casual visitors seeking affordable drinks and light food in a relaxed setting.
2. How the Business Works
The business is structured around small-format café outlets that serve beverages and quick snacks.
Operational workflow
- Customers visit the outlet for dine-in, takeaway, or short breaks
- Orders are placed at the counter or digitally
- Beverages and snacks are prepared using standardized methods
- Quick service ensures high customer turnover
Revenue is generated through beverage sales, snack add-ons, and combo offerings. The model benefits from repeat daily consumption and consistent footfall.
3. Products or Services Offered
Chayranaa focuses on a beverage-led menu supported by complementary snacks.
Core product categories
| Tea Variants | Masala chai, ginger tea, cardamom tea, green tea, herbal blends, kulhad chai |
|---|---|
| Coffee Options | Espresso, cappuccino, latte, cold coffee, specialty brews |
| Snacks | Samosas, pakoras, puffs, biscuits, cookies |
| Light Meals | Sandwiches, rolls, and quick bites |
| Seasonal & Fusion Items | Specialty tea blends and limited-time offerings |
The product mix is designed to cater to both traditional tea drinkers and café-style consumers.
4. How the Franchise Model Works
The franchise model follows a standardized café format with centralized brand control and local execution.
Franchisee responsibilities
- Setting up and operating the outlet
- Managing staff, inventory, and customer service
- Maintaining product quality and brand standards
- Driving local marketing and customer engagement
Franchisor support includes
- Operational systems and process guidelines
- Training for beverage preparation and service
- Branding and marketing assistance
- Ongoing business support and updates
The model is designed for easy replication and multi-unit expansion.
5. Franchise Cost and Investment Overview
The investment requirement aligns with small café formats.
Estimated investment: INR 10 lakh – 20 lakh
Cost components include
- Franchise/brand fee: INR 3,00,000
- Interior setup and café design
- Equipment for tea and coffee preparation
- Initial inventory and supplies
- Working capital for daily operations
A royalty fee of 3% is charged on revenue.
6. Space and Infrastructure Requirements
Chayranaa outlets are compact and suitable for urban locations.
Requirements
| Space | 350 – 450 sq. ft. |
|---|---|
| Location types | High footfall areas such as markets, colleges, office zones, and residential clusters |
| Infrastructure needs | — |
- Beverage preparation counter
- Storage and refrigeration units
- Basic seating arrangement
- Billing and POS system
Staffing: Small team capable of handling preparation and service efficiently
7. Training and Franchise Support
The brand provides structured support to franchise partners.
Support includes
- Training in beverage preparation and menu handling
- Guidance on outlet setup and launch
- Marketing support for promotions and branding
- Operational assistance and process standardization
- Ongoing consultation for performance improvement
These systems are intended to reduce operational complexity and maintain consistency.
8. Revenue Model and ROI Factors
Revenue is driven primarily by beverages with additional contribution from snacks and combos.
Key revenue drivers
- High-frequency tea and coffee consumption
- Repeat customers and daily footfall
- Combo sales increasing average order value
- Strategic placement in dense urban areas
Cost considerations
- Raw materials (tea, coffee, milk, snacks)
- Rent and utilities
- Staff salaries
- Royalty payments
The expected payback period is approximately 1 to 2 years, depending on location and operational efficiency.
9. Brand History and Expansion
Chayranaa was established in 2024 and simultaneously introduced its franchise model. The brand is in an early expansion phase with a small but growing number of outlets.
Expansion plans focus on increasing presence across urban markets and scaling through franchise partnerships.
10. Key Advantages of the Franchise
- Strong demand for tea and café-based consumption
- Low to moderate investment compared to larger restaurants
- Compact outlet model suitable for multiple locations
- High repeat purchase behavior
- Flexible menu appealing to diverse customer segments
- Ongoing operational and marketing support
What is the investment required for Chayranaa franchise?
The investment typically ranges between INR 10 lakh and 20 lakh, including setup, equipment, and working capital requirements.
How does the Chayranaa franchise business work?
The business operates through small café outlets that serve tea, coffee, and snacks, generating revenue through high-volume daily sales and repeat customers.
What space is required for this franchise?
An area of approximately 350 to 450 sq. ft. is required, ideally in high footfall urban locations.
How long does it take to recover the investment?
The expected payback period is around 1 to 2 years, depending on outlet performance and location.
How can investors apply for the franchise?
Investors can apply through the brand’s franchise onboarding process, which includes evaluation, approval, and setup support before launch.
