Chaya Time Franchise
Franchise Quick Facts — Chaya Time
| Brand Name | Chaya Time |
|---|---|
| Industry / Business Category | Tea & Coffee / Beverage Retail |
| Founded Year | 2019 |
| Franchise Started Year | 2021 |
| Total Franchise Outlets | 20 – 50 |
| Estimated Investment | INR 30 lakh – 50 lakh |
| Franchise Fee | Not specified |
| Royalty Fee | 5% |
| Space Requirement | 400 – 500 sq. ft. |
| Staff Requirement | Barista staff, service crew, outlet supervisor |
| Expected Payback Period | 1 – 2 years |
1. What is Chaya Time?
Chaya Time is a tea-focused beverage retail brand operating in the tea and café segment, offering a range of traditional and modern tea variants along with snacks and complementary beverages.
The franchise model enables entrepreneurs to operate small-format outlets that serve tea-based drinks and quick snacks to a broad consumer base, including students, professionals, and casual visitors.
2. How the Business Works
The business operates through compact retail outlets designed for high-frequency consumption.
Operational flow
- Customers visit the outlet or order through takeaway/delivery
- Tea and snacks are prepared using standardized recipes
- Orders are served quickly to support high turnover
- Revenue is generated through beverage sales and add-on food items
The model is driven by repeat consumption, daily footfall, and quick service efficiency.
3. Products or Services Offered
The brand focuses on beverage-led sales supported by snack offerings.
Key categories include
| Tea Variants | Masala chai, green tea, herbal tea, iced tea, and flavored blends |
|---|---|
| Snacks | Light savory items such as fried snacks and regional quick bites |
| Milkshakes & Beverages | Non-tea drinks catering to a wider audience |
| Combo Options | Beverage and snack combinations for higher ticket size |
The menu is designed to appeal to both traditional tea consumers and younger audiences seeking variety.
4. How the Franchise Model Works
The franchise system is structured around standardized outlet operations and centralized brand processes.
Franchisee responsibilities
- Setting up and managing the outlet
- Hiring and training staff for daily operations
- Maintaining product quality and service standards
- Managing local marketing and customer engagement
Franchisor involvement
- Providing operational systems and business processes
- Offering training programs for staff and management
- Supporting marketing and brand positioning
- Assisting with expansion strategies such as clustered outlets
The model is designed for scalability and replication across multiple locations.
5. Franchise Cost and Investment Overview
The investment aligns with premium small-format beverage outlets.
Estimated investment: INR 30 lakh – 50 lakh
Cost components include
- Outlet setup and interior development
- Equipment for tea preparation and storage
- Initial inventory and supplies
- Working capital for staffing and operations
An ongoing royalty fee of 5% is applicable on revenue.
6. Space and Infrastructure Requirements
The format is compact and suited for urban locations with high footfall.
Requirements
| Space | 400 – 500 sq. ft. |
|---|---|
| Preferred locations | Commercial areas, malls, high streets, educational zones |
| Infrastructure needs | — |
- Beverage preparation counter
- Storage for ingredients
- Limited seating or takeaway-focused design
- Billing and order management system
Staffing: Small team including beverage makers and service staff
7. Training and Franchise Support
The brand provides operational and business support to franchise partners.
Support areas include
- Training on beverage preparation and service processes
- Guidance on outlet setup and launch
- Marketing support for local promotions
- Operational assistance and process standardization
- Continuous business guidance for performance improvement
These systems help franchisees maintain consistency and manage daily operations effectively.
8. Revenue Model and ROI Factors
Revenue is primarily driven by beverage sales with additional contribution from snacks.
Key revenue drivers
- High repeat consumption of tea
- Broad customer base across age groups
- Add-on sales through snacks and combos
- Strategic placement in high footfall locations
Cost considerations
- Raw materials (tea, milk, ingredients)
- Rent and utilities
- Staff wages
- Royalty payments
The expected payback period is approximately 1 to 2 years, depending on sales volume and location performance.
9. Brand History and Expansion
Chaya Time was established in 2019 and began offering franchise opportunities in 2021. The brand currently operates 20 to 50 outlets and is expanding through a cluster-based outlet strategy.
Growth plans focus on increasing presence in urban markets and expanding into new regions.
10. Key Advantages of the Franchise
- High-frequency consumption product category
- Scalable small-format outlet model
- Broad appeal across multiple customer segments
- Opportunity for repeat business and daily sales
- Structured operational and training support
- Expansion potential through multiple outlet ownership
Accepting franchise applications in 5 states & UTs
What is the investment required for Chaya Time franchise?
The estimated investment ranges from INR 30 lakh to 50 lakh, covering setup, equipment, and initial operational costs.
How does the Chaya Time franchise business work?
The business operates through beverage-focused outlets that serve tea, snacks, and related products, generating revenue from high-volume daily sales.
What space is required for this franchise?
An area of approximately 400 to 500 sq. ft. is required, typically in high footfall urban locations.
How long does it take to recover the investment?
The expected payback period is around 1 to 2 years, depending on operational efficiency and customer demand.
How can investors apply for the franchise?
Interested investors can apply through the brand’s official franchise channels and complete the onboarding process after evaluation.
