Burger On Wheels Franchise

Franchise Quick Facts

1. What is Burger On Wheels?

Burger On Wheels is a mobile quick service food business that operates through food carts, offering burgers and Indian street food items. It functions in the low-investment street food segment, targeting customers seeking quick, affordable meals in high-footfall outdoor locations.

The concept is designed for on-the-go consumption, serving customers at markets, office zones, events, and public gathering areas.

2. How the Business Works

The business operates through portable food carts that can be positioned in different high-demand locations throughout the day.

Customers place orders directly at the cart. Food is prepared on-site using a compact cooking setup, allowing for quick service and fresh preparation. The workflow is designed for speed and minimal complexity.

Revenue is generated through high-frequency transactions, typically small-ticket purchases. Mobility allows operators to shift locations based on demand, increasing sales opportunities.

3. Products or Services Offered

The menu focuses on street food and quick-service items.

Core offerings include

• Tawa-style burgers (vegetarian and non-vegetarian)
• Fried chicken items
• Chicken-based snack options such as Chicken 65
• Vada pav and similar Indian street food items

Menu characteristics

• Combination of Indian and fast-food formats
• Quick-to-prepare items suited for cart operations
• Affordable pricing for mass-market appeal

The menu is designed to support fast service and high turnover.

4. How the Franchise Model Works

The franchise model is built around a mobile food cart format with standardized processes.

Franchise partner responsibilities include

• Operating the food cart in selected locations
• Managing daily sales, inventory, and preparation
• Ensuring hygiene, food quality, and service speed
• Identifying high-footfall areas for operations

Franchisor support includes

• Setup of the food cart and equipment guidance
• Training in food preparation and operations
• Menu standardization and process guidelines
• Marketing and branding support
• Ongoing operational assistance

The model allows flexibility in operations due to its mobile nature.

5. Franchise Cost and Investment Overview

The estimated investment required to start a Burger On Wheels franchise ranges between INR 2 lakh and INR 5 lakh.

Investment components include

• Food cart setup and equipment
• Initial inventory and raw materials
• Branding and basic setup
• Working capital for daily operations

Royalty and franchise fee details are not specified.

This low-cost structure makes it accessible to small-scale entrepreneurs.

6. Space and Infrastructure Requirements

The business operates with minimal fixed infrastructure.

Key requirements include

• Space between 80 and 150 sq. ft. (for cart placement)
• High-footfall outdoor locations such as markets, office areas, and events
• Portable cooking equipment integrated into the cart
• Basic storage and utilities

The model does not require a permanent retail outlet, reducing rental costs.

7. Training and Franchise Support

Franchise partners receive support focused on operational simplicity.

Support areas include

• Training in food preparation and handling
• Guidance on cart setup and workflow
• Assistance in identifying suitable operating locations
• Marketing and branding support
• Ongoing operational advice

These systems are designed to help franchisees quickly start and manage the business.

8. Revenue Model and ROI Factors

Revenue is based on high-volume, low-ticket sales.

Key revenue drivers include

• High demand for street food in urban areas
• Mobility enabling access to multiple customer segments
• Quick service increasing order turnover
• Affordable pricing encouraging repeat purchases

ROI considerations include

• Low initial investment
• Minimal fixed costs (rent and infrastructure)
• Dependence on location selection and daily footfall

The expected payback period is approximately 3 to 6 months.

9. Brand History and Expansion

Burger On Wheels was established in 2020 and began franchising in the same year.

The brand has expanded through a network of mobile units across multiple locations. Growth is driven by the scalability of the cart-based model and demand for affordable street food.

Expansion continues through franchise partnerships in urban and semi-urban markets.

10. Key Advantages of the Franchise

• Low investment entry into the food business
• Mobile format allowing flexible operations
• Minimal infrastructure and rental costs
• High demand for street food products
• Quick setup and faster payback potential

Similar Franchise Opportunities

Entrepreneurs exploring mobile or low-investment food concepts may also consider:

• Wow! Momo – Kiosk-based fast-food model
• Chai Sutta Bar – Low-investment café concept
• Tea Time – Scalable small-format beverage outlets
• Giani’s – Dessert-focused retail format
• Subway – Quick-service food model