Brew- Berry Franchise

Franchise Quick Facts

Brand Name: Brew-Berry Industry / Business Category: Restaurant Founded Year: 2016 Franchise Started Year: 2021 Total Franchise Outlets: 1–10 Estimated Investment: INR 10 Lakh – 20 Lakh Franchise Fee: INR 5,00,000 Royalty Fee: 4% Space Requirement: 800 – 1200 sq. ft. Staff Requirement: Not specified Expected Payback Period: 1–2 years

1. What is Brew-Berry?

Brew-Berry is a restaurant chain operating in the food service sector. It offers freshly prepared meals and beverages, emphasizing high-quality ingredients, consistent taste, and standardized service for urban consumers seeking reliable dining experiences.

2. How the Business Works

Brew-Berry outlets operate as casual dining restaurants serving customers directly.

Customer interaction includes:

• Walk-in and dine-in orders
• Ordering freshly prepared food and beverages
• Accessing a consistent menu across outlets

Operations include food preparation, service management, inventory control, and adherence to standard operating procedures. Revenue is generated from food and beverage sales at each outlet.

3. Products or Services Offered

The franchise provides a structured menu:

Freshly Prepared Meals

• Standardized recipes for consistent quality
• Menu items catering to diverse customer preferences

Beverages

• Complementary drinks and specialty beverages

Takeaway and Delivery

• Freshly prepared meals available for on-site consumption or delivery

4. How the Franchise Model Works

The franchise model enables partners to operate Brew-Berry restaurant outlets under the brand name.

Franchise partners are responsible for:

• Managing daily restaurant operations
• Hiring and supervising staff
• Maintaining food quality and service standards
• Driving local marketing and customer engagement

The franchisor provides operational guidelines, training, supply chain assistance, and branding support. Franchisees run the outlets while adhering to standardized SOPs.

5. Franchise Cost and Investment Overview

Investment requirements are structured for mid-scale restaurant operations.

Key costs include:

• Total investment between INR 10 Lakh and 20 Lakh
• Franchise fee of INR 5,00,000
• Interior setup, kitchen equipment, and furniture
• Initial inventory and working capital

A royalty of 4% is applicable on revenue.

6. Space and Infrastructure Requirements

The business requires a functional restaurant setup.

Typical requirements include:

• Space between 800 and 1200 sq. ft.
• Kitchen and preparation area with necessary equipment
• Dining area with seating capacity
• Storage for ingredients and supplies

Locations with high foot traffic or commercial visibility are suitable.

7. Training and Franchise Support

Franchisees receive structured support for operations.

Support includes:

• Staff training and operational guidance
• Assistance with restaurant setup and layout
• Standardized SOPs for food preparation and service
• Marketing and branding support

These measures help maintain consistency and service quality across outlets.

8. Revenue Model and ROI Factors

Revenue is generated from food and beverage sales.

Key drivers include:

• Daily customer volume and repeat business
• Menu pricing and variety
• Location performance and marketing efforts

The expected payback period ranges from 1 to 2 years based on operational efficiency and customer demand.

9. Brand History and Expansion

Brew-Berry was established in 2016 and began franchising in 2021. It currently operates 1 to 10 franchise outlets.

The brand focuses on strategic expansion while maintaining standardized quality and operational processes.

10. Key Advantages of the Franchise

• Consistent demand in the casual dining segment
• Standardized operational model ensures quality control
• Moderate investment requirement with manageable risk
• Scalable outlet model
• Established brand recognition and customer loyalty