Brandland Franchise

Franchise Quick Facts

Brand Name: Brandland Industry / Business Category: Advertising & Marketing (BTL Marketing Services) Founded Year: 2016 Franchise Started Year: 2019 Total Franchise Outlets: 1–10 Estimated Investment: INR 2 Lakh – 5 Lakh Franchise Fee: INR 2,00,000 Royalty Fee: 15% Space Requirement: 300 – 450 sq. ft. Staff Requirement: Not specified Expected Payback Period: 3–6 months

1. What is Brandland?

Brandland is a marketing services company operating in the advertising sector, with a focus on below-the-line (BTL) marketing and brand activation activities. The business provides on-ground promotional campaigns, experiential marketing, and event-based brand engagement solutions for companies across various industries.

The franchise represents a service-based marketing agency model that caters to businesses seeking cost-effective promotional strategies.

2. How the Business Works

The business operates by offering marketing services to brands that want to promote their products or services through direct customer engagement.

Clients interact with the business by:

• Requesting marketing campaigns or promotional activities
• Collaborating on campaign planning and execution
• Engaging in event-based or activation-driven promotions

Daily operations involve campaign planning, coordinating on-ground activities, managing promotional staff, and executing brand events. Revenue is generated through service fees charged for campaigns, activations, and marketing projects.

3. Products or Services Offered

The franchise delivers a range of marketing and promotional services:

Brand Activation Services

• On-ground promotional campaigns
• Customer engagement activities

Experiential Marketing

• Interactive brand experiences
• Event-based marketing initiatives

Exhibitions and Expos

• Low-budget expos and promotional events
• Product launch support

Integrated BTL Marketing Solutions

• End-to-end campaign planning and execution
• Multi-channel promotional strategies

4. How the Franchise Model Works

The franchise operates as a local marketing services agency under the Brandland framework.

Franchise partners are responsible for:

• Acquiring clients within their territory
• Planning and executing marketing campaigns
• Managing operations and client relationships
• Coordinating resources for on-ground activities

The franchisor provides the service model, brand identity, and operational guidance. Franchisees function as independent operators while delivering standardized marketing solutions.

5. Franchise Cost and Investment Overview

The investment requirement falls within the small-scale service business category.

Key cost components include:

• Franchise fee of INR 2,00,000
• Office setup and basic infrastructure costs
• Working capital for operations and campaign execution
• Marketing and client acquisition expenses

An ongoing royalty of 15% is applicable on business revenue.

6. Space and Infrastructure Requirements

The business requires a compact office setup suitable for managing marketing operations.

Typical requirements include:

• Space between 300 and 450 sq. ft.
• Office setup with workstations and meeting space
• Basic communication and planning tools

Locations in commercial or accessible areas are suitable for client meetings and coordination.

7. Training and Franchise Support

Franchise partners receive operational and business support to run the marketing agency.

Support may include:

• Guidance on campaign planning and execution
• Assistance with setting up the office
• Access to marketing strategies and service frameworks
• Ongoing support for managing client projects

These systems help franchisees handle campaign delivery and maintain service quality.

8. Revenue Model and ROI Factors

Revenue is generated through marketing service fees charged to clients.

Key revenue drivers include:

• Brand activation campaigns
• Event and expo management services
• Experiential marketing projects

Profitability depends on client acquisition, project scale, and execution efficiency. The expected payback period is estimated at 3 to 6 months, influenced by project flow and operational costs.

9. Brand History and Expansion

The company was established in 2016 and began franchising in 2019. It currently operates with a limited network of 1 to 10 franchise outlets.

The business focuses on expanding its presence within the advertising and BTL marketing sector.

10. Key Advantages of the Franchise

• Operates in the advertising and brand activation segment
• Service-based model with scalable project opportunities
• Low to moderate investment requirement
• Short estimated payback period
• Demand for cost-effective marketing solutions across industries