Big Wong Franchise

Franchise Quick Facts

1. What is Big Wong?

Big Wong is a quick service restaurant brand specializing in Pan-Asian cuisine, offering both dine-in and delivery formats. The business primarily serves urban consumers seeking affordable Asian meals, including Chinese and related cuisines, through a combination of physical outlets and aggregator-based delivery platforms.

It operates within the fast-casual dining segment, focusing on high-volume order generation and repeat customer demand.

2. How the Business Works

The business functions through a hybrid model combining dine-in service and strong delivery operations. Customers can either visit the outlet for casual dining or place orders through online food delivery platforms.

Daily operations typically include:

• Food preparation in a centralized kitchen setup within the outlet
• Order processing via walk-in customers and delivery aggregators
• High reliance on repeat orders and customer retention
• Continuous order flow driven by digital platforms such as Zomato and Swiggy

Revenue is generated from both in-store dining and online delivery, with delivery contributing a significant share in many locations.

3. Products or Services Offered

The brand focuses on Pan-Asian cuisine with a menu structured around popular, high-demand items.

Core categories include

• Chinese main course dishes
• Noodles and rice preparations
• Appetizers and starters
• Combo meals designed for value and convenience
• Delivery-friendly meal packaging

The offering is designed to cater to both individual orders and group consumption, supporting dine-in and delivery equally.

4. How the Franchise Model Works

The franchise model allows partners to operate a Big Wong outlet under the brand’s established business system.

Franchise partner responsibilities

• Investing in outlet setup and operations
• Managing day-to-day business activities
• Hiring and supervising staff
• Maintaining quality and service standards

Franchisor support includes

• Brand licensing and operational framework
• Menu standardization
• Vendor and supply chain alignment
• Guidance on delivery platform integrations

The outlet operates under defined brand guidelines, ensuring consistency across locations.

5. Franchise Cost and Investment Overview

Setting up a Big Wong franchise involves multiple cost components.

Key investment elements

• Franchise fee (INR 20 Lakh)
• Interior setup and kitchen infrastructure
• Equipment and fixtures
• Initial inventory and raw materials
• Licensing and compliance costs
• Working capital for initial months

The total estimated investment ranges from INR 50 Lakh to INR 1 Crore depending on location, outlet size, and format.

A royalty fee of 6% is applicable on revenue.

6. Space and Infrastructure Requirements

The franchise requires a medium to large commercial space suitable for both kitchen operations and customer seating.

Typical requirements

• Area: 1000 to 3500 sq. ft.
• Location: High footfall commercial zones, food hubs, or dense residential areas
• Kitchen setup with necessary cooking equipment
• Dining area with casual seating (for dine-in model)
• Storage and inventory space

Staffing needs vary by outlet size but typically include kitchen staff, service personnel, and delivery coordination roles.

7. Training and Franchise Support

The brand provides structured support to help franchise partners operate efficiently.

Support areas include

• Initial operational training for staff and owners
• Assistance in outlet setup and layout planning
• Menu and recipe standardization
• Integration with delivery platforms
• Ongoing operational guidance

This support system helps maintain consistency in food quality, service, and customer experience.

8. Revenue Model and ROI Factors

Revenue is driven by a combination of dine-in sales and high-volume delivery orders.

Key revenue drivers

• Strong demand for affordable Asian cuisine
• High repeat order frequency
• Online food delivery platform visibility
• Combo meals and value pricing

Profitability factors include

• Efficient kitchen operations
• Optimized delivery commissions
• Cost control on ingredients and staffing

The expected payback period is typically between 2 to 3 years, depending on location performance and operational efficiency.

9. Brand History and Expansion

The brand was established in 2013 in Gurugram and expanded across major urban centers including Delhi NCR and Bangalore. Over time, it has built a consistent customer base supported by repeat ordering behavior.

Franchising began in 2025 as part of a broader expansion strategy aimed at scaling presence across additional cities in India.

10. Key Advantages of the Franchise

• Established presence in urban food markets
• Strong delivery-driven business model
• High repeat customer potential
• Scalable outlet formats
• Integrated support for aggregator platforms
• Balanced dine-in and delivery revenue streams