Bhoomitayi Agripreneurs Franchise

Franchise Quick Facts

1. What is Bhoomitayi Agripreneurs?

Bhoomitayi Agripreneurs is an agriculture-based business engaged in the production, processing, and distribution of organic food products, including millets, sweeteners, spices, and dairy-based offerings. The brand operates in the organic food and specialty retail segment, serving consumers seeking farm-sourced, minimally processed food products.

2. How the Business Works

The business operates through an integrated farm-to-market model combined with retail distribution. Products are sourced directly from agricultural production and supplied through wholesale, export, and retail channels.

At the franchise level, operations typically involve:

• Retail sale of packaged organic products
• Preparation and sale of fresh food items such as Indian-style cheese products
• Inventory management and customer service
• Daily retail operations and local demand generation

Revenue is generated through product sales across packaged goods and freshly prepared food offerings.

3. Products or Services Offered

The business includes both packaged agricultural products and fresh retail offerings:

Millets and Grains

• Barnyard, foxtail, little, browntop, proso, and pearl millets

Natural Sweeteners

• Organic jaggery
• Brown sugar and related products

Spices

• Black pepper, cardamom, cinnamon, nutmeg, chilli and other spices

Fresh Dairy-Based Products

• Indian-style cheese preparations
• Retail packs of dairy products

This mix combines staple food products with specialty items and fresh offerings.

4. How the Franchise Model Works

The franchise model is designed around a compact retail outlet focused on organic products and fresh food offerings.

Franchise partners are responsible for:

• Setting up and operating the retail store
• Selling packaged organic products
• Preparing and serving fresh dairy-based items
• Managing inventory, hygiene, and customer service
• Handling daily operations and local marketing

The franchisor provides access to product supply, sourcing network, and operational guidance, enabling standardized retail operations.

5. Franchise Cost and Investment Overview

The investment range reflects both retail setup and product handling requirements.

Key components include:

• Franchise or brand fee
• Store setup and equipment
• Initial inventory of organic products
• Equipment for fresh food preparation
• Working capital for operations

The estimated investment ranges from INR 50 lakh to INR 1 crore, with a franchise fee of INR 20,000 and a royalty of 10%.

6. Space and Infrastructure Requirements

The business requires a small retail footprint with food handling capability.

Typical requirements:

• Space between 100 – 200 sq. ft.
• Display shelving for packaged goods
• Equipment for preparation of fresh dairy products
• Storage for raw materials and inventory
• Basic service counter

Locations in residential areas, food streets, or local markets are suitable.

7. Training and Franchise Support

Franchise partners receive support to operate both retail and food preparation aspects.

Support areas include:

• Guidance on store setup and layout
• Product sourcing and supply chain access
• Training on handling and preparing dairy-based products
• Operational and inventory management support

This support helps franchisees manage both packaged and fresh product sales.

8. Revenue Model and ROI Factors

Revenue is generated through a combination of product categories.

Key revenue drivers include:

• Sales of organic packaged products
• Fresh food preparation and serving
• Repeat purchases of staple items such as millets and spices
• Local demand for dairy-based offerings

The expected payback period is approximately 2 to 3 months, depending on sales volume and operational efficiency.

9. Brand History and Expansion

The business was established in 2014 and began franchising in 2015. It has developed a network of approximately 50 to 100 franchise outlets, indicating ongoing expansion in the organic and agri-based retail segment.

The brand operates across production, wholesale, and export channels, supporting its retail network.

10. Key Advantages of the Franchise

• Integration of agricultural sourcing with retail distribution
• Multiple revenue streams from packaged and fresh products
• Growing demand for organic and millet-based foods
• Established franchise network indicating scalability
• Compact store format suitable for local markets

11. Who Should Consider This Franchise

This opportunity may suit:

• Entrepreneurs interested in organic food and agri-based businesses
• Investors looking for a retail model with multiple product categories
• Food business operators seeking a hybrid retail and fresh food concept
• Individuals interested in farm-to-consumer supply chains

13. Similar Franchise Opportunities

Investors evaluating this opportunity may also consider:

• 24 Mantra Organic
• Organic India
• Patanjali Ayurved
• BigBasket
• Reliance Smart

These businesses operate in organic food, grocery retail, and farm-based product segments, offering comparable models for evaluation.