Barcelos: Flamed Grilled Chicken Franchise
Brand Information Snapshot
| Brand Name | Barcelos: Flamed Grilled Chicken |
|---|---|
| Industry Category | Food & Beverage |
| Business Segment | Casual Dining & Quick Service Restaurant (Peri-Peri Chicken & Grilled Cuisine) |
| Founded Year | 1993 |
| Franchise Started Year | 2014 |
| Headquarters | South Africa |
| Number of Franchise Outlets | 1–10 (India presence), 120+ globally across 20+ countries |
1. What is Barcelos: Flamed Grilled Chicken?
Barcelos: Flamed Grilled Chicken is a restaurant franchise operating in the food and beverage sector, offering flame-grilled chicken and Portuguese-inspired meals through dine-in and quick service formats.
The brand focuses on grilled food preparation using peri-peri spice profiles and serves both non-vegetarian and vegetarian menu options. It targets urban consumers, including families and working professionals, looking for casual dining experiences with a focus on grilled and comparatively lighter meal options.
2. How the Business Works
The business operates through restaurant outlets that combine dine-in, takeaway, and quick service formats.
Operational workflow
- Customers visit outlets or order takeaway meals
- Orders are prepared using flame-grilling techniques and standardized recipes
- Meals are served in dine-in settings or packed for takeaway
- Outlets manage both individual orders and group dining
Revenue is generated through food and beverage sales, supported by repeat customer visits and menu variety.
3. Products or Services Offered
Franchise outlets provide a structured menu focused on grilled and prepared meals.
Core Product Categories
- Flame-Grilled Chicken
- Peri-peri marinated chicken
- Multiple spice intensity levels
- Burgers and Wraps
- Chicken-based and vegetarian options
- Quick meal formats
- Rice Bowls and Platters
- Combination meals with sides
- Salads
- Lighter meal options
- Vegetarian Menu
- Non-meat alternatives aligned with local preferences
The menu is designed to balance quick service with casual dining experiences.
4. How the Franchise Model Works
The franchise model offers multiple outlet formats depending on location and investment capacity.
Available Formats
- Quick Service Restaurant (QSR)
- Casual Dining Restaurant (CDR)
- Food Court Outlet
Franchise Partner Responsibilities
- Set up and manage the restaurant outlet
- Handle kitchen operations and customer service
- Manage staff and daily operations
- Execute local marketing and promotions
Franchisor Responsibilities
- Provide recipes, menu structure, and product standards
- Assist with site selection and outlet setup
- Offer training for staff and operations
- Support supply chain and sourcing
- Provide marketing and branding guidance
The model operates as a standardized restaurant system with flexibility in format and scale.
5. Franchise Cost and Investment Overview
The investment requirement varies based on outlet format and location.
| Estimated Investment | INR 50 Lakh – 1 Crore |
|---|---|
| Franchise Fee | INR 20,00,000 |
| Royalty Fee | 5% |
Investment Components Include
- Restaurant interiors and seating setup
- Kitchen equipment and grilling systems
- Initial inventory and raw materials
- Staff hiring and training
- Working capital
The cost structure reflects a mid to large-scale restaurant operation.
6. Space and Infrastructure Requirements
The space requirement depends on the selected format.
| Space Requirement | 300 – 2500 sq. ft. |
|---|---|
| Preferred Locations | Malls, high streets, airports, and commercial zones in metro and tier 1–2 cities |
Infrastructure Needs
- Full kitchen setup with grilling equipment
- Dining area (for casual dining formats)
- Service counters and billing systems
- Storage and refrigeration
Staffing Requirements
- Kitchen staff and chefs
- Service staff
- Restaurant manager
7. Training and Franchise Support
Franchise partners receive operational and business support.
Support Areas Include
- Training on food preparation and grilling techniques
- Assistance with location selection and store setup
- Supply chain and sourcing support
- Marketing and promotional guidance
- Ongoing operational support
These systems help maintain consistency in product quality and customer experience.
8. Revenue Model and ROI Factors
Revenue is generated through food and beverage sales across multiple formats.
Primary Revenue Streams
- Dine-in restaurant sales
- Takeaway and quick service orders
- Combo meals and platters
Key ROI Factors
- Location and customer footfall
- Menu pricing and positioning
- Table turnover (for dine-in formats)
- Repeat customers
Expected Payback Period: 1–2 Years
The model benefits from demand for casual dining and grilled food options.
9. Brand History and Expansion
The brand was established in 1993 and has expanded internationally across more than 20 countries with over 120 outlets.
Franchise operations in India began in 2014, focusing on urban markets. Expansion strategy includes multiple formats to suit different real estate environments and customer segments.
10. Key Advantages of the Franchise
- Established international restaurant concept with global presence
- Multiple outlet formats allowing flexible investment
- Menu adaptable to local and international preferences
- Combination of dine-in and quick service revenue streams
- Growing demand for grilled and casual dining options
- Structured operational and supply chain support
- Scalable across metro and tier 1–2 cities
Franchise Investment Snapshot
| Estimated Investment | INR 50 Lakh – 1 Crore |
|---|---|
| Franchise Fee | INR 20,00,000 |
| Royalty Fee | 5% |
| Space Requirement | 300 – 2500 sq. ft. |
| Payback Period | 1–2 Years |
| Number of Outlets | 1–10 (India) |
