What
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Where
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At a glance
10 Lakhs - 20 Lakhs
Investment Range
11 - 25
Franchise Count
501 - 1,000 sq.ft
Area Required
On Inquiry
Payback Period
6
Years in Franchising

Baithack Taste Of Kulhad Franchise

The Birth of Baithack: Crafting a Chai Experience Like No Other

The Love for Chai: In India, there’s a unique and unwavering love affair with chai, making it the second most consumed beverage after water. The demand for chai continues to soar, with chai wallahs gracing every street corner and restaurants and cafes serving it without fail. To establish Baithack as a thriving business, we knew we had to offer something that set us apart from the rest.

The Baithack Vision: At Baithack, our vision is simple yet profound—to create a haven where people can relish a freshly brewed cup of chai, served in traditional Desi Kulhad (clay cups), accompanied by a diverse array of delectable side dishes crafted right in the Baithack Kitchen.

What Sets Baithack Apart?

In our quest to make Baithack a standout and renowned business, we meticulously crafted a set of Unique Selling Points (USPs) that not only elevate our brand but also form its very foundation.

1. Embracing Tradition with Kulhads:

While plastic and glass cups have become the norm, Baithack remains steadfast in preserving our rich Indian tradition. We serve chai in handmade clay Kulhads, imparting a rich and earthy flavor to the tea. This not only honors our heritage but also provides tea lovers with an authentic and superior experience. Once the tea is enjoyed, customers are encouraged to dispose of the Kulhads, ensuring hygiene that’s hard to find elsewhere.

2. Uncompromising Quality and Hygiene:

At Baithack, we spare no effort in sourcing top-quality raw materials for our food. Hygiene is paramount to us, and our outlets maintain a clean and fresh ambiance at all times. The use-and-throw Kulhads guarantee each customer a fresh and untouched vessel for their beverage. This commitment to taste, ambiance, quality, and hygiene has set a high benchmark for Baithack.

3. Wallet-Friendly Affordability:

Baithack is committed to offering high-quality chai and food without burning a hole in your pocket. We want our customers to savor our offerings daily, and our prices are designed to be as budget-friendly as your neighborhood tapri-chai wallah, while providing the quality and ambiance of a restaurant.

4. Catering to Diverse Tastes:

While Baithack is synonymous with chai, we cater to all tastes. Our menu boasts over 10 chai flavors and more than 15 other beverage options, including coffee, ukalas, shakes, and more. Our culinary delights encompass a delectable array of pizzas, pastas, garlic bread, burgers, fries, nachos, sandwiches, noodles, various Maggi variants, and tantalizing starters.

Baithack: More Than a Chai Vendor: At Baithack, we aim to secure a permanent place in the hearts of Indians. Chai is more than just a drink; it’s an emotion. We strive to ensure that every Indian’s day starts with a perfect sip of chai. We recognize that chai holds a special place in the lives of Indians—a cherished tradition and a daily ritual that can’t be replaced.

A Chai Romance at Baithack: We invite you to indulge in a delightful ambiance, savor pocket-friendly prices, and relish mouthwatering food, all under one roof—Baithack.

Experience the warmth and flavor of India’s beloved chai like never before at Baithack.

Food & Beverage Tea and Coffee Chain B2C Owner-Operated Individual/Family
Investment and financials
Cost overview
Investment range 10 Lakhs - 20 Lakhs
Franchise / Brand fee On Inquiry
Royalty / Commission On Inquiry
Investment tier Mid
Area required 501 - 1,000 sq.ft
Staff required 2 - 6
Setup complexity Simple
Business term 5 Years
Renewal available Yes
Returns outlook
Expected monthly revenue
₹2.5L – 8.8L
Revenue model Low
Business model B2C
Break-even
Capital payback On Inquiry
Capital sensitivity Medium
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street/Kiosk
Property required Mall/High Street/Kiosk
Home-based possible No
Can run part-time No
Primary customer Individual/Family
Market characteristics
Seasonality Medium
Recession resistance High
Digital integration High
Years in franchising 6 Years
Avg units / year 2.5
Ideal for
Experienced professional Small retailer upgrading to branded model
Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Company Outlet in Mumbai
Business term
5 Years
Renewal available
Yes
Brand strength
6 Years
Years Franchising
2.5
Avg Units / Year
2019
Founded
B
Brand Tier
B
Tier B — Growing brand with expanding presence
A+Established AMature BGrowing CStartup
Growing
Forefind rank history
Current rank
#215
Food & Beverage category
2025
Moved up 5 places since 2020
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI License
Setup complexity:
Simple
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