Atiyas Mobility Franchise
Brand Information Snapshot
| Brand Name | Atiyas Mobility |
|---|---|
| Industry Category | Automotive & Electric Mobility |
| Business Segment | Electric Two-Wheeler Retail & Dealership |
| Founded Year | 2021 |
| Franchise Started Year | 2023 |
| Headquarters | Bangalore, India |
| Number of Franchise Outlets | 1 to 10 |
1. What is Atiyas Mobility?
Atiyas Mobility is a franchise-based electric vehicle retail brand operating in the automotive sector, offering electric two-wheelers through independently operated premium showrooms.
The business focuses on the sale and distribution of electric mobility products, targeting consumers seeking alternatives to traditional fuel-based vehicles. It operates within the growing EV segment driven by demand for sustainable transportation.
2. How the Business Works
The business operates as a showroom-based dealership model for electric vehicles.
Customers visit the showroom to explore available electric two-wheelers, receive product guidance, and complete purchases. The outlet manages product display, customer consultation, and sales transactions.
Operational Workflow
- Customer visit and product inquiry
- Demonstration of electric two-wheelers
- Product selection and consultation
- Sales processing and billing
- Delivery and post-sale support
Revenue is generated through vehicle sales and associated margins.
3. Products or Services Offered
Franchise outlets provide electric mobility solutions.
Core Offerings
- Electric two-wheelers (various models)
Product Features Focus
- Electric-powered vehicles
- Technology-enabled mobility solutions
- Designed for urban and daily commuting
Service Components
- Product consultation
- Sales and delivery
- Basic customer assistance related to usage
4. How the Franchise Model Works
The franchise model allows partners to operate an electric vehicle showroom under the Atiyas Mobility brand.
Role of the Franchise Partner
- Set up and manage the showroom
- Display and promote available EV models
- Handle customer inquiries and sales
- Manage local marketing and outreach
- Oversee daily operations and staffing
Franchisor Support Structure
- Product supply and dealership framework
- Guidance on showroom setup and branding
- Training on product knowledge and sales processes
- Operational and business support
The model is structured as a dealership format within the EV retail ecosystem.
5. Franchise Cost and Investment Overview
The investment requirement is aligned with automotive dealership businesses.
| Estimated Investment | INR 50 Lakh – 1 Crore |
|---|---|
| Franchise Fee | INR 6,00,000 |
| Royalty Fee | No royalty fee |
Cost Components
- Showroom setup and interiors
- Vehicle inventory and display units
- Branding and signage
- Staff hiring and training
- Working capital
This reflects the need for physical display space and inventory for vehicle sales.
6. Space and Infrastructure Requirements
The business requires a showroom format with adequate display area.
Space Requirement: 1200 – 1500 sq. ft.
Infrastructure Needs
- Vehicle display area
- Customer interaction space
- Office and billing counter
- Storage for vehicles or inventory
Staffing Requirements
- Sales executives
- Store manager or operator
- Support staff
Locations in urban areas with high visibility and accessibility are typically suitable.
7. Training and Franchise Support
Franchise partners receive operational and product-related support.
Support Includes
- Training on EV products and features
- Guidance on showroom setup and operations
- Marketing and promotional assistance
- Ongoing business support
These systems help franchisees manage sales and customer engagement effectively.
8. Revenue Model and ROI Factors
Revenue is generated through vehicle sales.
Revenue Streams
- Sales margins on electric two-wheelers
- Potential add-on services related to vehicle purchase
Business Dynamics
- Demand driven by shift toward electric mobility
- Government and consumer interest in sustainable transport
- High-value transactions with lower frequency compared to retail
Estimated Payback Period: 2 to 3 years
Profitability depends on sales volume, pricing, and market demand.
9. Brand History and Expansion
The company was established in 2021 and began offering franchise opportunities in 2023.
It has expanded across multiple locations, particularly within Karnataka, with a growing network of franchise outlets ranging from 1 to 10.
The expansion strategy focuses on increasing showroom presence in urban markets to support EV adoption.
10. Key Advantages of the Franchise
- Operates in the growing electric vehicle segment
- Entry into automotive retail with EV focus
- No royalty fee structure
- Increasing demand for sustainable mobility solutions
- Showroom-based model with defined operations
- Support for setup, training, and product knowledge
Franchise Investment Snapshot
| Estimated Investment | INR 50 Lakh – 1 Crore |
|---|---|
| Franchise Fee | INR 6,00,000 |
| Royalty Fee | No royalty fee |
| Space Requirement | 1200 – 1500 sq. ft. |
| Payback Period | 2 – 3 Years |
| Number of Outlets | 1 to 10 |
