Asli Irani Franchise

Franchise Quick Facts

1. What is Asli Irani?

Asli Irani is a café franchise brand operating in the tea and coffee segment, offering Irani-style chai, bakery items, and café snacks through compact retail outlets.

The business is positioned in the quick-service café category, serving customers looking for traditional tea-based beverages and light food items. It caters to daily consumers, including students, office-goers, and walk-in café visitors.

2. How the Business Works

The business operates as a small-format café focused on quick service and repeat consumption.

A typical customer journey includes:

• Visiting the outlet for tea and snacks
• Selecting items such as chai, bun maska, or bakery products
• Quick preparation and serving at the counter
• Immediate consumption or takeaway

Daily operations include:

• Brewing tea using standardized methods
• Preparing and serving snacks
• Managing customer flow and service speed
• Handling billing and inventory

Revenue is generated through high-frequency sales of beverages and food items, supported by repeat visits.

3. Products or Services Offered

The menu combines traditional café offerings with complementary food items.

Beverage Offerings

• Irani-style chai
• Tea-based drinks

Bakery and Snack Items

• Bun maska and similar bakery products
• Cookies and light snacks

Café-Style Food

• Quick-serve items suited for short visits
• Add-on snacks paired with beverages

Additional Offerings

• Seasonal or limited-time menu items
• Catering or event-based service extensions

The product mix supports both individual purchases and repeat daily consumption.

4. How the Franchise Model Works

The franchise model is designed around small café outlets with standardized operations.

Role of the Franchise Partner

• Invest in outlet setup
• Operate the café on a daily basis
• Manage staff, service quality, and customer experience
• Execute local marketing and promotions

Outlet Operations

• Compact café format with quick service
• Focus on high customer turnover
• Standardized recipes and service processes

Franchisor–Franchisee Interaction

• Provides operational guidelines and product standards
• Supports brand consistency across locations
• Assists with ongoing business coordination

5. Franchise Cost and Investment Overview

The investment level is structured for small-scale café operations.

Estimated Investment

• ?2 lakh to ?5 lakh

Cost Components

• Outlet setup and interior design
• Basic kitchen and serving equipment
• Initial raw material and inventory
• Branding and signage
• Working capital

Fees

• Franchise fee and royalty details are not specified

This structure allows entry into the café segment with relatively low capital requirements.

6. Space and Infrastructure Requirements

The business operates in a compact retail format.

Space Requirement

• 100 to 200 sq. ft.

Infrastructure Needs

• Tea preparation and serving area
• Counter for order and billing
• Basic seating or takeaway setup

Location Preferences

• High footfall areas such as markets, streets, and commercial zones
• Locations near colleges, offices, or transit areas

Staffing

• Small team for preparation and service
• Counter staff for customer handling

7. Training and Franchise Support

Support focuses on maintaining consistency in product and service delivery.

Training Support

• Preparation of tea and food items
• Customer service and operational workflow

Operational Support

• Standardized processes for outlet management
• Guidance on maintaining brand experience

Marketing Support

• Brand-level positioning and visibility
• Assistance in local promotions

These systems help franchise partners operate efficiently while maintaining consistent customer experience.

8. Revenue Model and ROI Factors

Revenue is generated through daily café sales.

Key Revenue Streams

• Tea and beverage sales
• Bakery and snack items
• Combo offerings

Demand Drivers

• Daily consumption of tea in urban and semi-urban areas
• Affordable pricing encouraging repeat visits
• High footfall locations driving volume

ROI Considerations

• Expected payback period: 1 to 2 years
• Profitability depends on location, customer volume, and operational efficiency
• Repeat customers contribute significantly to revenue stability

9. Brand History and Expansion

The brand was established in 2024 and began franchising in the same year.

It has expanded to 20 to 50 outlets across multiple regions and is continuing to grow through franchise partnerships in new markets.

10. Key Advantages of the Franchise

• Operates in a high-frequency tea consumption category
• Compact outlet model with low space requirement
• Repeat customer potential due to daily consumption habits
• Scalable across urban and semi-urban locations
• Simple operations with standardized menu
• Expanding brand presence across multiple regions