Catking Franchise

Franchise Quick Facts

Brand Name: CATKing Industry / Business Category: Education / Coaching & Test Preparation Founded Year: 2004 Franchise Started Year: 2014 Total Franchise Outlets: 1–10 Estimated Investment: INR 2,00,000 – 5,00,000 Franchise Fee: INR 3,00,000 Royalty Fee: 25% Space Requirement: 500–800 sq.ft Staff Requirement: Small teams including trainers and administrative staff Expected Payback Period: 1–2 years

1. What is CATKing?

CATKing is an education and coaching brand specializing in preparatory courses for competitive exams such as CAT, CET, GMAT, GRE, and other management entrance tests. It serves students seeking structured, technology-enabled learning programs to achieve success in national and international exams.

2. How the Business Works

The business operates through physical coaching centers and online platforms. Students enroll in classroom or digital courses where they receive structured lessons, practice materials, and assessment tools. Revenue is generated from course fees for in-person and online programs.

3. Products or Services Offered

• Pre-MBA courses: CAT, CET, SNAP, NMAT, TISS
• Banking exam preparation: SBI PO, IBPS
• International exams: GMAT, GRE
• Online learning modules and test series
• Study materials and performance assessment tools

4. How the Franchise Model Works

Franchise partners operate local coaching centers under the CATKing brand. Responsibilities include managing day-to-day operations, student enrollments, staff coordination, and maintaining course quality standards. The franchisor provides training, marketing support, operational manuals, and technology tools to facilitate teaching and management.

5. Franchise Cost and Investment Overview

• Investment Range: INR 2,00,000 – 5,00,000
• Franchise Fee: INR 3,00,000
• Royalty Fee: 25% of revenue
• Investment Components: setup of coaching center, furnishing, technology systems, marketing, and initial operational expenses

6. Space and Infrastructure Requirements

• Space: 500–800 sq.ft suitable for classrooms and administrative areas
• Location Type: Urban centers near colleges or educational hubs
• Equipment Needs: classroom furniture, computers, projectors, and study material storage
• Staffing Requirements: trainers, administrative staff, and coordinators

7. Training and Franchise Support

Franchisees receive comprehensive training in operational processes, teaching systems, marketing, and student engagement. Support includes field assistance, site selection guidance, brand use rights, and detailed operating manuals to ensure consistency in service delivery.

8. Revenue Model and ROI Factors

Revenue is generated primarily from student enrollment fees for preparatory courses. High demand for quality coaching, repeat enrollments, and supplementary programs enhance revenue potential. The expected payback period is 1–2 years depending on enrollment volume and local market conditions.

9. Brand History and Expansion

Established in 2004, CATKing began franchising in 2014. The brand has developed a presence in major cities such as Mumbai and Pune and offers online courses to students nationwide, serving over 5,000 online learners alongside physical center enrollments.

10. Key Advantages of the Franchise

• Established brand with over a decade of operational experience
• High demand for management and competitive exam coaching
• Structured operational and teaching systems
• Franchise support including training, marketing, and site selection
• Scalable model with both physical and online course delivery
• Repeat student enrollment potential