Amruttatva Chai Franchise
Franchise Quick Facts
| Brand Name | Amruttatva Chai |
|---|---|
| Industry / Business Category | Tea & Beverage (Tea and Coffee Segment) |
| Founded Year | 2020 |
| Franchise Started Year | 2021 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 5 Lakhs – 10 Lakhs |
| Franchise Fee | INR 2 Lakhs |
| Royalty Fee | Typically part of ongoing operational structure |
| Space Requirement | 100 – 200 sq. ft. |
| Staff Requirement | Small team for beverage preparation and service |
| Expected Payback Period | 5–6 Months |
1. What is Amruttatva Chai?
Amruttatva Chai is a beverage franchise focused on tea-based products, combining traditional Indian herbal tea concepts with modern beverage formats such as bubble tea. It operates within the quick service beverage segment, targeting customers interested in both conventional chai and alternative tea-based drinks.
The franchise falls under the organized tea café and beverage kiosk category, serving urban consumers, students, and working professionals.
2. How the Business Works
The business operates through small-format outlets where customers order tea and beverage items for takeaway or quick consumption. Preparation is standardized to ensure consistency and speed.
Operational Workflow:
- Customers place orders at the counter
- Beverages are prepared using predefined recipes and ingredients
- Orders are served quickly for takeaway or limited dine-in
Revenue Generation:
- Sale of tea and beverage items
- Add-on items and repeat purchases
- High-frequency transactions in compact outlets
The model is designed for fast service and high daily order volume.
3. Products or Services Offered
The menu is structured around tea-based beverages with a mix of traditional and modern offerings.
Key Categories:
1. Herbal and Ayurvedic Tea Blends
- Tea infused with herbs and spices such as tulsi, ginger, and other traditional ingredients
2. Classic Tea Variants
- Standard chai and flavored tea options
3. Bubble Tea Range
- Tea combined with fruit flavors and textured elements such as tapioca or similar add-ons
4. Functional Beverages
- Drinks positioned around wellness, such as detox or energy-focused blends
The product range caters to both traditional tea consumers and younger audiences seeking newer formats.
4. How the Franchise Model Works
The franchise model allows partners to operate compact beverage outlets under a standardized system.
Franchise Partner Responsibilities:
- Set up and manage the outlet
- Handle daily operations and customer service
- Ensure product quality and consistency
- Manage staff and inventory
Franchisor Support:
- Standardized recipes and beverage preparation processes
- Brand identity and menu framework
- Operational systems and guidance
The model is structured for ease of execution with limited operational complexity.
5. Franchise Cost and Investment Overview
The investment requirement aligns with small-format beverage kiosk businesses.
Investment Structure:
| Estimated Investment | INR 5–10 Lakhs |
|---|---|
| Franchise Fee | INR 2 Lakhs |
Cost Components:
- Outlet setup and branding
- Equipment for beverage preparation
- Initial inventory and raw materials
- Staff hiring and training
Ongoing Fees:
- Royalty or recurring fees may apply depending on revenue structure
6. Space and Infrastructure Requirements
The business is designed for compact retail spaces.
Requirements:
| Area | 100 – 200 sq. ft. |
|---|---|
| Location Type | High footfall areas such as markets, malls, colleges, or transit zones |
Infrastructure Needs:
- Beverage preparation counter
- Basic equipment for tea and drink preparation
- Storage for ingredients
Staffing:
- Small team handling preparation and service
- Typically low manpower requirement
7. Training and Franchise Support
The brand provides operational and product-related support to franchise partners.
Support Includes:
- Training in beverage preparation and menu execution
- Assistance in outlet setup and layout
- Guidance on maintaining product consistency
- Supply chain and ingredient sourcing support
These systems help maintain standardization across outlets.
8. Revenue Model and ROI Factors
Revenue is driven by frequent, low-ticket transactions typical of beverage businesses.
Key Revenue Drivers:
- Daily consumption of tea and beverages
- Repeat purchases from regular customers
- Variety of menu options attracting different customer segments
Cost Considerations:
- Raw material costs (tea, herbs, flavoring ingredients)
- Rent and utilities
- Staff wages
ROI Indicators:
- Expected payback period is approximately 5–6 months
- Profitability depends on location, pricing, and daily sales volume
9. Brand History and Expansion
The business was established in 2020 and began franchising in 2021. It has expanded to an estimated network of 10 to 20 outlets.
The expansion strategy focuses on growing presence in urban markets through small-format beverage outlets.
10. Key Advantages of the Franchise
- Low to moderate investment compared to full café models
- Compact space requirement suitable for high-density areas
- Product mix combining traditional tea and modern beverage formats
- High repeat customer potential due to daily consumption category
- Scalable kiosk-based business model
- Standardized operations supported by the brand
Accepting franchise applications in 36 states & UTs
What is the investment required for Amruttatva Chai franchise?
The investment typically ranges from INR 5 lakhs to 10 lakhs. This includes outlet setup, equipment, initial inventory, and brand fees required to start operations.
How does the Amruttatva Chai franchise business work?
The franchise operates as a small-format beverage outlet where customers order tea and related drinks. Products are prepared using standardized recipes, ensuring quick service and consistent quality.
What space is required for this franchise?
An outlet generally requires between 100 and 200 square feet. Locations with strong footfall such as commercial areas or near educational institutions are preferred.
How long does it take to recover the investment?
The expected payback period is approximately 5 to 6 months. Actual recovery depends on daily sales volume, operating costs, and location performance.
How can investors apply for the franchise?
Interested investors can apply through the brand’s official franchise enquiry process, which typically includes evaluation of location, investment capacity, and onboarding before launch.
