Tantrums Franchise
Franchise Quick Facts
| Brand Name | Tantrums |
|---|---|
| Industry / Business Category | Food & Beverage / Quick Service Restaurants (QSR) |
| Founded Year | 2012 |
| Franchise Started Year | 2024 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 20 Lakh – 30 Lakh |
| Franchise Fee | INR 7,00,000 |
| Royalty Fee | 6% |
| Space Requirement | 500–1500 Sq.ft |
| Staff Requirement | Varies by outlet size, typically 5–15 employees |
| Expected Payback Period | 8–11 months |
1. What is Tantrums?
Tantrums operates in the Quick Service Restaurant (QSR) sector, specializing in authentic Chinese cuisine. The brand serves a broad customer segment, including families, young adults, and office-goers seeking flavorful and affordable Chinese meals. Its franchise model enables entrepreneurs to manage a food outlet under an established operational system, making it part of the fast-growing casual dining franchise category.
2. How the Business Works
Tantrums outlets provide dine-in, takeaway, and delivery services. Customers place orders either directly at the outlet or through digital channels. The outlet workflow involves order processing, food preparation in a centralized or on-site kitchen, packaging, and customer delivery. Revenue is generated primarily from food sales, with repeat business driven by menu consistency, quality ingredients, and brand loyalty.
3. Products or Services Offered
Tantrums’ core offerings include:
- Chinese Main Courses – Noodles, fried rice, and stir-fried dishes
- Appetizers & Starters – Dumplings, spring rolls, and dim sums
- Sauces & Specialty Items – Signature sauces and Chinese condiments
- Beverages & Combos – Soft drinks, meal combos, and quick bites
4. How the Franchise Model Works
Franchise partners operate individual outlets under the Tantrums brand.
| Role of Franchise Partner | Manage daily operations, staffing, and local marketing |
|---|---|
| Operational Responsibilities | Ensure food quality, maintain hygiene standards, and handle customer service |
| Outlet Operations | Utilize standardized kitchen equipment, menu formats, and operational processes |
| Franchisor Interaction | Ongoing training, marketing guidance, and operational support are provided to ensure consistent performance |
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 20 Lakh – 30 Lakh |
|---|---|
| Franchise Fee | INR 7,00,000 |
| Setup Cost Components | Kitchen equipment, outlet interior, initial inventory, staff hiring, and licensing |
| Royalty Fees | 6% of revenue, supporting brand marketing and ongoing operational assistance |
6. Space and Infrastructure Requirements
| Space Requirement | 500–1500 Sq.ft |
|---|---|
| Location Type | High footfall areas such as malls, commercial zones, or food courts |
| Equipment Needs | Commercial kitchen setup, refrigeration, cooking appliances, and serving counters |
| Staffing Requirements | Typically 5–15 employees depending on outlet size and operational scope |
7. Training and Franchise Support
Franchisees receive:
- Operational training for kitchen, service, and management
- Outlet setup guidance including layout, equipment, and workflow
- Marketing and advertising support to drive local customer engagement
- Access to standardized recipes, supplier networks, and brand promotional materials
8. Revenue Model and ROI Factors
Revenue is driven by food sales through dine-in, takeaway, and delivery channels. Pricing strategies aim for affordability while maintaining margins. Repeat customer potential is supported by menu consistency and brand recognition. Operational cost factors include raw materials, staffing, and rent. Expected payback period is 8–11 months under standard operational assumptions.
9. Brand History and Expansion
| Established | 2012 |
|---|---|
| Franchising Began | 2024 |
| Current Franchise Network | 1–10 outlets |
| Markets Served | Primarily urban centers in India |
| Expansion Plans | Focused growth in high-density commercial areas and food courts to increase brand footprint |
10. Key Advantages of the Franchise
- Proven QSR operational model with structured systems
- Strong focus on authentic Chinese cuisine with consistent quality
- Flexible outlet size options to fit different budgets and locations
- Comprehensive franchise support including training and marketing
- Rapid payback period and scalable business opportunity
12. Similar Franchise Opportunities
- Wow! China – QSR Chinese cuisine franchise
- Mainland China – Pan-India Chinese food outlets
- Dragon Wok – Quick service Chinese restaurant network
- P.F. Chang’s – Casual dining Chinese franchise
- Chopsticks Express – Urban Chinese QSR concept
These brands operate in the Chinese cuisine and QSR sector, offering comparable franchise investment and growth potential.
What is the investment required for Tantrums franchise?
The investment ranges from INR 20 Lakh to 30 Lakh, covering kitchen setup, outlet design, initial stock, and operational readiness.
How does the Tantrums franchise business work?
Franchisees manage daily operations, food preparation, customer service, and sales, following standardized processes to ensure consistent product quality and service.
What space is required to start the franchise?
Outlets require 500–1500 Sq.ft, suitable for food court locations, standalone restaurants, or commercial retail spaces.
How long does it take to recover the investment?
Payback typically occurs in 8–11 months, depending on outlet performance, location, and customer traffic.
How can investors apply for the franchise?
Prospective franchisees can contact Tantrums directly to initiate the application process, receive operational guidance, and access training for opening an outlet. ## 12. Similar Franchise Opportunities
