Cafe Tea Studio Franchise

Franchise Quick Facts

1. What is Cafe Tea Studio?

Cafe Tea Studio is a specialty tea café operating in the quick service restaurant segment, focused on customized tea beverages and complementary food items. The brand targets tea consumers looking for variety, personalization, and a casual café environment.

The franchise represents a beverage-led café concept centered around tea customization and repeat consumption.

2. How the Business Works

The business operates as a compact café offering dine-in and takeaway services.

Typical workflow:

• Customers visit the outlet and select tea options or snacks
• Orders are customized based on individual preferences
• Beverages and food are prepared at the counter or kitchen
• Orders are served for dine-in or takeaway

Revenue is generated through:

• Tea and beverage sales
• Add-on food items and snacks
• Repeat purchases driven by customization

The model relies on high-frequency visits and personalized customer experience.

3. Products or Services Offered

Cafe Tea Studio focuses on beverage customization supported by light food offerings.

Tea-Based Beverages

• Traditional Indian teas
• Specialty and imported teas
• Customized tea variations (flavor, strength, add-ons)

Customization Options

• Multiple combinations of ingredients and flavors
• Personalization based on customer preferences

Food Offerings

• Snacks and light meals
• Café-style quick bites

The product mix is designed to drive repeat visits and customer engagement.

4. How the Franchise Model Works

The franchise model is structured around a beverage-focused café with standardized processes.

Franchisee Role

• Set up and manage the café outlet
• Handle daily operations and staff management
• Maintain product quality and customization standards

Operational Structure

• Standardized beverage preparation processes
• Flexible customization within defined systems
• Focus on speed of service and consistency

Franchisor Support

• Training in beverage preparation and operations
• Assistance with outlet setup and launch
• Marketing and branding support
• Ongoing operational guidance

The model supports scalability across different market sizes.

5. Franchise Cost and Investment Overview

The investment range varies significantly depending on outlet format and scale.

Estimated Investment

• INR 10 Lakh to INR 2 Crore

Franchise Fee

• INR 4,00,000

Cost Components

• Interior setup and café design
• Equipment for beverage preparation
• Kitchen setup (if food menu is expanded)
• Initial inventory and branding

Recurring Fees

• Royalty fee of 10% on revenue

The wide investment range reflects flexibility in outlet formats.

6. Space and Infrastructure Requirements

Cafe Tea Studio is designed for compact café spaces.

Space Requirement

• 300 to 500 sq. ft.

Location Preferences

• High footfall urban areas
• Shopping streets, malls, and commercial zones
• Locations with student and office traffic

Infrastructure Needs

• Beverage preparation station
• Basic kitchen or snack preparation setup
• Service counter and seating area

Staffing

• Small team for operations and service

The setup is optimized for efficiency and quick service.

7. Training and Franchise Support

Franchisees receive structured support across operations and marketing.

Training

• Tea preparation and customization processes
• Customer service and order handling
• Inventory and daily operations management

Setup Support

• Site selection and store design
• Equipment setup and process implementation

Marketing Support

• Brand campaigns and promotional strategies
• Customer acquisition and retention guidance

Ongoing Support

• Operational assistance and performance monitoring

These systems help ensure consistency across outlets.

8. Revenue Model and ROI Factors

Revenue is driven by beverage sales and repeat customers.

Revenue Streams

• Tea and beverage sales
• Snack and add-on purchases

Demand Drivers

• Growing demand for specialty tea formats
• Customization increasing customer engagement
• Repeat visits from regular customers

Cost Considerations

• Raw materials and ingredients
• Rent and staff wages
• Royalty payments

ROI Indicators

• Expected payback period of 1–2 years
• Performance influenced by location and customer volume

The model benefits from high-margin beverage sales.

9. Brand History and Expansion

Cafe Tea Studio was established in 2015 and began franchising in the same year.

The brand is positioned for expansion through franchise partnerships across urban markets, focusing on scaling its tea café concept.

10. Key Advantages of the Franchise

• Strong focus on beverage-led business with repeat demand
• High level of product customization
• Flexible investment options across formats
• Compact space requirement
• Structured training and operational support
• Growing demand for specialty tea cafés