Mad Over Chicken (Moc-The American Restaurant) Franchise
Mad Over Chicken (MOC) Franchise Profile
Franchise Quick Facts
| Brand Name | Mad Over Chicken (MOC) |
|---|---|
| Industry / Business Category | Quick Service Restaurants / American Cuisine |
| Founded Year | 2013 |
| Franchise Started Year | 2015 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 20 Lakh – 30 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | Not specified; typically covers ongoing brand support and operational guidance |
| Space Requirement | 400–2,000 sq.ft |
| Staff Requirement | Outlet staff including kitchen, service, and management personnel |
| Expected Payback Period | 1–2 years |
1. What is Mad Over Chicken?
Mad Over Chicken (MOC) is an American-style quick service restaurant chain specializing in fried chicken, burgers, and complementary fast-food offerings. Operating in the casual dining and fast-food sector, it targets urban consumers seeking affordable, high-quality American cuisine in a lively, community-oriented environment. MOC positions itself within the quick-service restaurant franchise segment.
2. How the Business Works
MOC operates through brick-and-mortar outlets where customers order on-site or via delivery platforms. Orders are fulfilled by kitchen staff following standardized preparation processes. Outlets generate revenue through direct sales of meals and beverages, including upsells on sides and combos. Operational workflows include food preparation, quality control, order management, and customer service.
3. Products or Service Categories
Core Offerings
- Fried chicken (classic pieces, wings, strips)
- Burgers (chicken-based and combo options)
- Side dishes (fries, salads, dips)
- Beverage options (soft drinks, shakes)
The menu is structured to support repeat customer visits and seasonal promotions.
4. Franchise Structure and Operating Model
Franchise partners operate local MOC outlets under a licensing agreement. Responsibilities include:
- Daily management of kitchen operations and customer service
- Inventory and ingredient management
- Implementation of marketing campaigns and local promotions
- Adherence to brand quality standards and operational protocols
Franchisor support includes operational training, menu guidance, and marketing assistance.
5. Franchise Cost and Investment
| Estimated Investment | INR 20 Lakh – 30 Lakh |
|---|---|
| Franchise Fee | INR 5,00,000 |
| Setup Costs | Outlet fit-out, kitchen equipment, initial inventory, staffing |
| Royalty / Ongoing Payments | Not specified; in typical QSR franchises, this covers ongoing brand support and operational oversight |
Investment scale depends on outlet size, city tier, and format.
6. Space and Setup Requirements
| Space Requirement | 400–2,000 sq.ft based on location and seating configuration |
|---|---|
| Location Preferences | High footfall urban areas, malls, commercial streets, near colleges or office clusters |
| Equipment Needs | Fryers, grills, refrigerators, serving counters, seating |
| Staffing | Kitchen staff, service personnel, and outlet manager to ensure smooth operations |
7. Training and Franchise Support
MOC provides franchise partners with:
- Operational training in food preparation, hygiene, and customer service
- Guidance on outlet layout, workflow, and inventory management
- Marketing and promotional support for local campaigns
- Ongoing operational oversight and assistance to maintain brand standards
8. Revenue Model and ROI Factors
Revenue is generated from meal sales, combos, and beverage upsells. Demand is driven by urban consumers seeking fast, affordable American cuisine. Repeat purchase potential is high due to menu variety and combo offerings. Key cost factors include ingredient sourcing, staffing, and utilities. Payback period is typically 1–2 years depending on outlet traffic and location.
9. Brand Background and Expansion
| Established Year | 2013 |
|---|---|
| Franchise Commencement | 2015 |
| Franchise Network | 20–50 outlets |
| Geographic Presence | Urban centers across India |
| Expansion Strategy | Increase presence in Tier 1 and Tier 2 cities, leveraging franchise partners to grow market coverage |
10. What Makes This Franchise Different
MOC differentiates itself by combining affordable American cuisine with a vibrant, youth-oriented dining experience. Operationally, it emphasizes standardized food preparation, menu consistency, and community engagement. Its focus on high-quality fried chicken, combined with franchise support systems and adaptable outlet formats, allows investors to scale efficiently in urban markets.
11. Key Advantages of the Franchise
- Strong demand for American-style quick service in India
- Scalable outlet formats for urban locations
- Repeat customer potential through menu variety and combos
- Operational support and franchise guidance
- Expansion potential in Tier 1 and Tier 2 cities
12. Who Should Consider This Franchise
- Entrepreneurs entering the QSR or casual dining sector
- Investors targeting high-footfall urban locations
- Individuals interested in youth-focused food brands
- Small retail investors seeking scalable franchise concepts
14. Similar Franchise Opportunities
- KFC – International fried chicken QSR franchise
- Fry Up – Urban fast-food and fried chicken brand
- Chicken Express – Quick service American-style chicken restaurant
- American Burger Co. – Burger and fried chicken QSR franchise
- WingStreet (Pizza Hut brand) – Fried chicken and fast-food franchise
These brands operate in the fast-food and fried chicken segment, offering comparable franchise models for urban investors.
Accepting franchise applications in 34 states & UTs
What investment is required for Mad Over Chicken franchise?
Investment ranges from INR 20 Lakh to 30 Lakh, covering outlet setup, kitchen equipment, initial inventory, and staff recruitment.
How does the Mad Over Chicken franchise operate?
Franchisees manage daily operations, including food preparation, customer service, inventory management, and marketing, under guidance and standards provided by the franchisor.
What space is required for the franchise?
Outlets require 400–2,000 sq.ft, adaptable to high-footfall commercial streets, malls, and college or office cluster locations.
How long does it take to recover the investment?
Typical payback period is 1–2 years, depending on location, customer traffic, and operational efficiency.
How can investors apply for the franchise?
Interested investors can contact MOC to receive franchise application details, operational guidance, and training support to launch an outlet. ### 14. Similar Franchise Opportunities
