Tigtag Franchise
Franchise Quick Facts
| Brand Name | TIGTAG |
|---|---|
| Industry / Business Category | Fashion Retail / Men’s Clothing |
| Founded Year | 2019 |
| Franchise Started Year | 2019 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 5–10 Lakh |
| Franchise Fee | INR 50,000 |
| Royalty Fee | 30% of revenue |
| Space Requirement | 300–500 sq.ft. |
| Staff Requirement | Retail sales staff and store manager |
| Expected Payback Period | 5–8 months |
1. What is TIGTAG?
TIGTAG is a men’s fashion retail brand operating in the clothing industry. It offers a variety of apparel including casual T-shirts, formal shirts, denims, and ethnic wear. The brand targets urban male customers seeking stylish, quality garments that balance modern fashion trends with durability. TIGTAG falls under the men’s clothing franchise category.
The Business Concept
The brand combines contemporary design with practical, high-quality garments, providing customers with a curated shopping experience. Outlets focus on style, fit, and personalized service, differentiating TIGTAG from standard clothing retailers by emphasizing quality, variety, and customer guidance.
2. How the Business Operates
Customers interact with TIGTAG through physical retail stores in high-traffic urban locations. Staff assist with product selection, sizing, and style guidance. Revenue is generated through direct sales of apparel and accessories. Day-to-day operations include inventory management, sales tracking, visual merchandising, and customer service.
3. Products or Services Offered
| Casual Wear | T-shirts, polo shirts, casual shirts, and denims |
|---|---|
| Formal Wear | Office shirts, trousers, and blazers |
| Ethnic Wear | Kurta sets and traditional outfits |
| Accessories | Belts, wallets, and small complementary items |
All products focus on contemporary style, material quality, and durability.
4. How the Franchise Model Works
Franchise partners operate retail outlets under the TIGTAG brand. Responsibilities include managing store operations, sales, inventory, and customer service. The franchisor provides:
- Operational guidelines
- Product sourcing and supply chain support
- Marketing strategies and promotional guidance
- Training programs for staff and store management
Franchisees maintain brand standards while serving the local market.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 5–10 Lakh, including inventory, store setup, and initial operating expenses |
|---|---|
| Franchise Fee | INR 50,000 |
| Royalty Fee | 30% of monthly revenue |
| Setup Costs | Interior fixtures, inventory procurement, staff training, and marketing |
6. Space and Infrastructure Requirements
| Space Requirement | 300–500 sq.ft. retail store |
|---|---|
| Location Type | High-traffic urban areas, shopping centers, or commercial streets |
| Equipment Needs | Display racks, storage units, POS system, and fitting areas |
| Staffing Requirements | Sales personnel and store manager to handle daily operations |
7. Training and Franchise Support
Franchisees receive:
| Operational Training | Product knowledge, sales techniques, and store management |
|---|---|
| Marketing Assistance | Local promotions, campaigns, and branding support |
| Inventory & Supply Support | Access to TIGTAG and BESBRAN product lines |
| Ongoing Guidance | Quality control, customer engagement, and sales strategy advice |
8. Revenue Model and ROI Factors
Revenue is generated primarily through apparel sales. Pricing aligns with premium yet accessible market positioning. Repeat customers and brand loyalty drive sustained revenue. Operational costs include inventory replenishment, staff salaries, and store maintenance. Expected payback period ranges from 5 to 8 months depending on location and sales performance.
9. Brand Background and Growth
TIGTAG was founded in 2019 by entrepreneurs Sanjay and Sharvil Walekar. It has expanded to over 40 cities across Maharashtra, offering men’s clothing through retail stores. The brand also operates BESBRAN for wholesale distribution nationwide. Franchising allows TIGTAG to grow its physical presence while leveraging its established brand reputation.
10. Key Advantages of the Franchise
- Access to an established men’s fashion brand with urban recognition
- Dual-brand strategy (TIGTAG & BESBRAN) broadens market reach
- Scalable retail model suitable for small to mid-size store formats
- Comprehensive franchise support including training, supply chain, and marketing
- Short payback period (5–8 months) with recurring sales potential
11. Who Should Consider This Franchise
- Entrepreneurs entering the fashion retail sector
- Investors seeking small to mid-size retail business opportunities
- Operators with retail experience in apparel or lifestyle products
- Individuals aiming to leverage an established brand with a dual-market approach
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What is the investment required for TIGTAG franchise?
Investment ranges from INR 5–10 Lakh, covering inventory, store setup, and operational costs. A franchise fee of INR 50,000 is included within this investment range.
How does the TIGTAG franchise business work?
Franchisees manage retail operations under brand standards. The franchisor provides products, operational guidance, marketing support, and training. Revenue is generated through direct sales of clothing and accessories.
What space is required to start the franchise?
A retail space of 300–500 sq.ft. is required, typically located in urban high-footfall areas, shopping centers, or commercial streets.
How long does it take to recover the investment?
Payback period is estimated between 5 and 8 months, based on location, footfall, and sales performance.
How can investors apply for the franchise?
Prospective franchisees can contact the franchisor directly to submit applications, receive operational guidance, and secure approval to open a TIGTAG retail outlet. ## 13. Similar Franchise Opportunities
