Sunrise Decor And Gifts Franchise
Franchise Quick Facts
| Brand Name | Sunrise Décor & Gifts |
|---|---|
| Industry / Business Category | Home Decor & Furnishing |
| Founded Year | 2009 |
| Franchise Started Year | 2009 |
| Total Franchise Outlets | 1 to 10 |
| Estimated Investment | INR 50 Lakh – 1 Cr |
| Franchise Fee | INR 3,00,000 |
| Royalty Fee | Not specified; typically represents ongoing brand support or licensing |
| Space Requirement | 1000 – 1500 Sq.ft |
| Staff Requirement | Dependent on store size and operations; includes sales and management staff |
| Expected Payback Period | 8–10 months |
1. What is Sunrise Décor & Gifts?
Sunrise Décor & Gifts operates in the home décor and gifting sector. The brand provides a range of décor items and gift products designed for homes, offices, and special occasions. Its offerings are targeted at retail consumers, business clients, and event planners seeking curated, high-quality décor solutions. The franchise falls under the broader category of home décor and furnishing retail franchises.
2. How the Business Works
Franchise outlets function as retail points where customers can browse, select, and purchase décor and gift items. Revenue is generated through direct product sales. Daily operations involve managing inventory, arranging product displays, assisting customers, and processing sales transactions. Outlets also coordinate with the franchisor for stock replenishment and marketing initiatives to attract foot traffic.
3. Products or Services Offered
Franchisees typically handle the following categories:
| Home Décor Items | Decorative pieces, wall art, ornaments, and interior accents |
|---|---|
| Gifting Products | Curated gifts for occasions including corporate and personal events |
| Seasonal Collections | Festival-specific décor and themed gifting items |
| Event Accessories | Decorative products suitable for parties, celebrations, and corporate events |
All products are positioned to deliver curated design and aesthetic appeal to consumers.
4. How the Franchise Model Works
Franchise partners operate local retail stores under the Sunrise Décor & Gifts brand. Responsibilities include:
- Managing day-to-day store operations and sales
- Maintaining inventory levels and display standards
- Implementing franchisor-provided marketing and promotional campaigns
- Upholding brand quality and service standards
The franchisor provides brand licensing, product supply, and operational guidance to ensure consistency and market reach.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 50 Lakh – 1 Cr |
|---|---|
| Franchise Fee | INR 3,00,000 |
| Setup Costs | Include store interiors, inventory purchase, POS systems, and initial marketing |
| Royalty/Recurring Fees | Typically covers brand support and ongoing operations; exact fee not specified |
Investment enables opening a fully operational retail outlet with curated décor and gifting stock.
6. Space and Infrastructure Requirements
| Space Requirement | 1000 – 1500 Sq.ft |
|---|---|
| Preferred Location | High-footfall retail areas, shopping complexes, or urban commercial hubs |
| Equipment Needs | Shelving, display units, storage facilities, billing system |
| Staffing Requirements | Sales staff, store manager, and support personnel depending on outlet size |
Franchisees are responsible for local outlet design and compliance with display standards.
7. Training and Franchise Support
The brand provides franchisees with:
- Operational training for store management and sales techniques
- Marketing support including campaigns, branding materials, and promotions
- Supply chain assistance for timely product delivery
- Ongoing guidance to maintain product quality and customer experience
These systems ensure consistent operations across outlets.
8. Revenue Model and ROI Factors
Revenue is primarily generated from retail sales of home décor and gifting products. Key drivers include:
- Consumer demand for curated décor items and gifts
- Repeat purchases during festivals and special occasions
- Ability to cross-sell event and seasonal collections
Typical payback period for franchise investment is 8–10 months, depending on sales performance and location.
9. Brand Background and Expansion
| Established Year | 2009 |
|---|---|
| Franchise Start Year | 2009 |
| Franchise Network Size | 1–10 outlets |
| Market Presence | Primarily India, with potential for broader regional expansion |
| Growth Plans | Increase franchise network in urban and high-potential retail markets |
The brand focuses on extending its footprint through strategically located franchise outlets.
10. Key Advantages of the Franchise Opportunity
- Access to curated, high-quality décor and gifting products
- Scalable retail business model with seasonal and event-driven demand
- Repeat purchase potential due to festive and occasion-based sales
- Structured franchise support including marketing, supply, and operations guidance
- Opportunity to establish a presence in the expanding home décor and gifting market
Accepting franchise applications in 34 states & UTs
What is the investment required for Sunrise Décor & Gifts franchise?
The total investment ranges from INR 50 Lakh to 1 Cr, covering store setup, inventory, and franchise fees.
How does the Sunrise Décor & Gifts franchise operate?
Franchisees manage retail outlets, handle inventory, sell décor and gifting products, and maintain brand standards while leveraging franchisor support.
What space is required to start the franchise?
Outlets require 1000–1500 Sq.ft, suitable for urban retail locations with customer accessibility.
How long does it take to recover the investment?
Expected payback period is approximately 8–10 months, depending on local market demand and outlet performance.
How can investors apply for the franchise?
Interested investors can contact the franchisor to discuss territory allocation, investment details, and operational setup for opening a franchise outlet.
