Long Tree Franchise
Franchise Quick Facts
| Brand Name | Long Tree |
|---|---|
| Industry / Business Category | Garden & Outdoor Living / Garden Store |
| Founded Year | 1994 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 10,000 – 50,000 |
| Franchise Fee | INR 25,000 |
| Royalty Fee | 14% of revenue |
| Space Requirement | 500 sq.ft. |
| Staff Requirement | Small team for sales, installation, and customer service |
| Expected Payback Period | 3–5 years |
1. What is Long Tree?
Long Tree is a franchise brand providing eco-friendly outdoor living solutions. Operating in the garden store industry, it offers products and services that enhance residential and commercial outdoor spaces, including outdoor furniture, artificial grass, vertical gardens, umbrellas, and solar lights. The brand serves homeowners, property developers, and commercial clients seeking sustainable and aesthetic outdoor solutions.
2. How the Business Works
Customers engage with Long Tree outlets to browse, purchase, and order installation of outdoor products. Orders are fulfilled through onsite delivery and installation services. Daily operations involve sales consultation, product preparation, installation scheduling, and maintenance service coordination. Revenue is generated from product sales, installation services, and ongoing support contracts for outdoor spaces.
3. Products or Service Categories
Franchise outlets provide a range of outdoor solutions:
| Outdoor Furniture | Patio sets, loungers, dining sets |
|---|---|
| Artificial Grass | Low-maintenance synthetic turf for residential and commercial use |
| Vertical Gardens | Space-saving greenery solutions for walls and urban areas |
| Outdoor Umbrellas | Weather-resistant shade solutions |
| Solar Lights | Eco-friendly lighting for gardens and pathways |
| Services | Terrace gardening, balcony makeovers, landscape design, and installation |
4. Franchise Partnership Structure
Franchise partners manage the local outlet operations, including sales, customer consultation, order fulfillment, and coordination of installation services. The franchisor provides:
- Product supply and sourcing support
- Standard operating procedures for sales, service, and installations
- Marketing guidance and brand support
- Technical and training assistance for eco-friendly solutions
Franchisees are expected to maintain consistent service quality and brand standards.
5. Investment and Startup Costs
| Estimated Investment | INR 10,000 – 50,000, covering inventory and minor setup |
|---|---|
| Franchise Fee | INR 25,000 |
| Setup Costs | Retail space setup, display units, initial product inventory |
| Royalty | 14% of revenue for brand licensing and ongoing support |
Typical franchise costs in this sector include product inventory, small-scale outlet setup, marketing, and staff training.
6. Outlet Setup Requirements
| Space Requirement | Approximately 500 sq.ft. for product displays and consultation |
|---|---|
| Preferred Locations | Urban retail areas, garden centers, or commercial showrooms |
| Equipment Needs | Display racks, consultation counters, minor installation tools |
| Staffing | Sales representatives, installation coordinators, and administrative support |
7. Training and Franchise Support
Franchisor support includes:
- Training on product knowledge, installation procedures, and customer service
- Guidance on outlet layout, merchandising, and workflow optimization
- Marketing support and promotional campaigns
- Supply chain assistance for sourcing eco-friendly products
8. Revenue Model and ROI Factors
Revenue is derived from product sales, installation services, and ongoing maintenance contracts. Customer demand is influenced by urbanization trends, environmental awareness, and commercial development. Repeat business may come from maintenance contracts and new outdoor installations. The expected payback period is 3–5 years due to moderate investment and specialized product offerings.
9. Brand Background and Expansion
| Founded Year | 1994 |
|---|---|
| Franchise Start Year | 2018 |
| Current Franchise Network | 1–10 outlets |
| Geographic Presence | Major Indian cities including Delhi, Mumbai, Pune, Lucknow, Chennai |
| Expansion Goals | Increase presence in urban centers and expand eco-friendly product offerings |
10. What Makes This Franchise Different
Long Tree combines eco-friendly solutions with a full-service outdoor experience. Unlike typical garden stores, it integrates product supply, installation services, and maintenance in a single model, creating a turnkey solution for clients. Operational focus includes sustainability, space optimization, and premium outdoor aesthetics.
11. Key Advantages of the Franchise
- Growing market demand for eco-friendly outdoor solutions
- Scalable franchise model with small footprint requirements
- Repeat customer potential through maintenance and landscaping services
- Structured support for operations, installation, and marketing
- Opportunity to expand product and service portfolio over time
12. Who Should Consider This Franchise
- Entrepreneurs interested in sustainable home and commercial solutions
- Small investors seeking low-capital retail opportunities
- Experienced garden or home improvement service operators
- Investors targeting urban residential and commercial markets
13. Similar Franchise Opportunities
| Urban Ladder Franchise | Outdoor furniture and décor solutions |
|---|---|
| FabIndia Outdoor & Lifestyle Stores | Sustainable home and garden products |
| Nilkamal Outdoor Furniture Franchise | Plastic and metal furniture solutions |
| GrassMart Artificial Turf Franchise | Synthetic grass and landscaping solutions |
| Green Decor Stores | Eco-friendly garden and landscaping products |
This profile provides a neutral, investor-focused overview of Long Tree, detailing operational structure, investment requirements, revenue model, and franchise support for informed decision-making.
What investment is required for Long Tree franchise?
The total investment ranges between INR 10,000 and 50,000, including franchise fee, initial product inventory, and minor setup costs. Costs may vary depending on location and service offerings.
How does the Long Tree franchise operate?
Franchisees manage retail sales and coordinate installation and maintenance services. Daily operations involve customer consultation, product demonstration, order processing, and service scheduling.
What space is required to start the franchise?
Approximately 500 sq.ft. of retail or showroom space is recommended, sufficient for product displays and client consultations.
How long does it take to recover the investment?
The expected payback period is 3–5 years, depending on sales volume, service contracts, and operational efficiency.
How can investors apply for the franchise?
Prospective franchisees submit an inquiry, review franchise materials, secure an approved location, sign the franchise agreement, and receive training in product knowledge, sales, and service delivery before opening the outlet. ## 13. Similar Franchise Opportunities
