Print On Go Franchise
Brand & Franchise Snapshot
| Brand Name | Print On Go |
|---|---|
| Industry / Business Category | Art, Craft, Antique & Framing |
| Founded Year | 2022 |
| Franchise Started | 2024 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 5–10 Lakh |
| Franchise/Brand Fee | INR 5 Lakh |
| Royalty Fee | 25% |
| Space Requirement | 200–500 Sq.ft |
| Staff Requirement | Varies by outlet size |
| Expected Payback Period | 2–5 Years |
1. What is Print On Go?
Print On Go is a retail franchise specializing in products that require direct customer interaction and a touch-and-feel experience, including art prints, craft items, and framing services. The brand targets customers seeking personalized art, decorative items, and framing solutions. It falls within the broader franchise category of art, craft, and framing services.
2. How the Business Operates
The operational model revolves around in-store customer interaction. Customers visit franchise outlets to view, feel, and select products. Staff assist with customization, printing, and framing services. Revenue is generated through product sales, service fees, and customization charges. Outlets manage inventory, provide demonstrations, and ensure product quality to maintain brand standards.
3. Products or Services Offered
Franchise outlets provide:
- Art Prints and Posters – Personalized and ready-to-display prints
- Framing Services – Custom frames for art and memorabilia
- Craft and Decorative Items – Home décor and gifting products
- Product Consultation – Assistance with selection and customization
This mix emphasizes in-store experiential interaction with products.
4. Franchise Structure and Operating Model
Franchise partners operate under the Print On Go brand with support from the franchisor. Responsibilities include:
- Managing daily outlet operations and staff
- Maintaining product quality and display standards
- Assisting customers with customization and service requests
- Reporting sales and performance metrics to franchisor
The franchisor provides operational guidelines, training, and marketing support to maintain consistent customer experience across outlets.
5. Franchise Cost and Investment
Financial considerations for launching a franchise include:
| Estimated Investment | INR 5–10 Lakh for setup, inventory, and staffing |
|---|---|
| Franchise/Brand Fee | INR 5 Lakh |
| Royalty | 25% of revenue |
| Setup Costs | Store fit-out, display fixtures, initial inventory, and marketing |
These costs reflect the experiential nature of the products, requiring quality display and customer service infrastructure.
6. Space and Setup Requirements
Franchise outlets typically require:
| Space | 200–500 Sq.ft suitable for high-traffic retail locations |
|---|---|
| Location Preferences | High streets, malls, or areas with strong footfall |
| Equipment Needs | Display units, printing and framing equipment, point-of-sale systems |
| Staffing | Trained personnel for customer assistance, sales, and service |
Proper layout is essential to showcase products effectively.
7. Training and Franchise Support
Support provided to franchise partners includes:
- Operational training for store management and product handling
- Guidance on store setup and product presentation
- Marketing and promotional assistance to attract local customers
- Quality control procedures to maintain brand consistency
- Ongoing consultation for operational efficiency and customer service
This ensures franchisees can replicate the brand’s experiential retail model successfully.
8. Revenue Model and ROI Factors
Revenue is generated primarily from sales of art prints, craft products, and framing services. Factors influencing profitability include:
| Pricing Structure | Retail pricing based on product type and customization |
|---|---|
| Customer Demand | Driven by home décor, gifting, and personalized art trends |
| Repeat Purchase Potential | Custom framing and regular art enthusiasts |
| Operational Costs | Rent, staff salaries, inventory, and marketing expenses |
The expected payback period ranges from 2–5 years, depending on location performance and local demand.
9. Brand Background and Growth
Print On Go was established in 2022 and began franchising in 2024. The brand is focused on expanding across South India, targeting high-footfall retail locations. Current plans include selective outlet expansion to maintain service quality and product experience standards.
10. What Makes This Franchise Different
The franchise emphasizes experiential retail, where customers physically interact with products before purchase. Unlike typical online or standard retail models, Print On Go requires hands-on product demonstration, customization capability, and high-touch service. This operational focus differentiates it in the art, craft, and framing segment.
11. Key Advantages of the Franchise
- High-touch, experiential product model
- Focus on South Indian retail expansion
- Scalable business through franchise network
- Strong operational support and training
- Repeat customer potential for customized services
12. Who Should Consider This Franchise
- Entrepreneurs with interest in art, craft, and customized products
- Investors seeking small to mid-size retail opportunities
- Individuals with retail management or customer service experience
- Franchisees aiming for markets where experiential shopping is valued
14. Similar Franchise Opportunities
- Art & Craft Stores like Archies Gallery
- Framing and Print Retailers such as Vistaprint Studios
- Gift and Decor Retail Chains like Hobby Ideas
- Specialty Print Shops like Printo
- Custom Art and Stationery Outlets like Paperkraft
These brands operate in experiential retail or customization-focused product segments, comparable to Print On Go.
What is the investment required for Print On Go franchise?
Investment ranges between INR 5–10 Lakh for store setup and inventory. The franchise/brand fee is INR 5 Lakh, with a royalty of 25% on revenue.
How does the Print On Go franchise operate?
Franchisees manage daily retail operations, assist customers with product selection and customization, maintain quality standards, and report sales to the franchisor.
What space is required to start the franchise?
Stores typically require 200–500 Sq.ft in high-traffic locations, such as malls or high streets, allowing proper display and product interaction.
How long does it take to recover the investment?
The estimated payback period is 2–5 years, influenced by location performance, customer demand, and operational efficiency.
How can investors apply for the franchise?
Prospective franchisees contact the franchisor to assess location suitability, understand operational guidelines, and receive training and support for store launch. ## 14. Similar Franchise Opportunities
